AskToSell
Overview
AskToSell, operating under the brand name Cust, is a company that provides an AI-driven customer success management platform designed to scale high-touch customer success to smaller customers. The platform uses AI agents to engage with long-tail customers, offering personalized success plans and influencing decisions throughout the customer journey. This approach aims to increase net revenue retention by retaining, expanding, and recovering revenue through personalized customer experiences.
Industry: Customer Success
Ideal Customer Profiles: The ideal customer profiles for AskToSell's products and services include small to medium-sized businesses (SMBs) that struggle with high churn rates and lack the resources to provide personalized customer success management. These businesses are looking to improve customer engagement, retention, and revenue growth through automated, AI-driven solutions.
Website: asktosell.com
LinkedIn: http://linkedin.com/company/asktosell
Products
AI-Driven Customer Success Platform
The platform uses AI agents to engage with customers on a personal level, providing insights and personalized success plans that influence customer decisions throughout their journey, leading to increased net revenue retention.
Features
AI-Powered Personalization
Description: The platform uses AI agents to understand customer needs and preferences, creating personalized success plans that guide customers through their journey.
Benefit: This feature helps businesses increase customer engagement and satisfaction by providing tailored experiences.
One-to-One Conversations
Description: AI agents initiate personalized conversations with customers, leading to unique insights and a better understanding of customer needs.
Benefit: Businesses can improve customer relationships and reduce churn by addressing individual customer concerns.
Revenue Retention
Description: The platform helps retain revenue by managing customer onboarding, collecting feedback, and handling renewals through AI-driven processes.
Benefit: Businesses can maintain steady revenue streams by ensuring customers are satisfied and renew their subscriptions.
Revenue Expansion
Description: AI agents execute upsell and cross-sell strategies to increase customer lifetime value and expand revenue opportunities.
Benefit: Businesses can grow their revenue by effectively promoting additional products and services to existing customers.
Revenue Recovery
Description: The platform re-engages inactive customers through targeted outreach and personalized interactions to recover lost revenue.
Benefit: Businesses can boost their revenue by bringing back customers who have stopped engaging with their products or services.
Customer Journey Management
The platform autonomously manages customer journeys by identifying customer stages and executing relevant playbooks, providing a seamless and personalized experience.
Features
Comprehensive Journey Management
Description: The platform provides tools to build and manage customer journeys from onboarding to renewal, ensuring a smooth and personalized experience.
Benefit: Businesses can enhance customer satisfaction and retention by providing a well-managed journey.
Onboarding Play
Description: AI agents assist customers in setting up their accounts by understanding their goals and identifying success metrics.
Benefit: Customers experience a smooth onboarding process, leading to higher satisfaction and quicker adoption.
Activation Play
Description: The platform ensures customers begin using the product effectively, leading to an 'Aha!' moment that highlights the product's value.
Benefit: Customers are more likely to continue using the product when they quickly see its value.
Feedback Play
Description: AI agents collect customer feedback and usage forecasts, segmenting customers based on insights to tailor future interactions.
Benefit: Businesses can improve their offerings and customer interactions based on detailed feedback and segmentation.
Quarterly Business Review (QBR) Play
Description: The platform conducts regular reviews to confirm value, gather feedback, and identify upsell opportunities.
Benefit: Businesses can strengthen customer relationships and identify growth opportunities through regular engagement.
Quantitative Benefits
"Get 30% reply rates"
"Lower than 1% click rates"
"SMBs have a 30% higher churn than enterprises."
Source: About Cust
"It's common to see a 110-130% Net Revenue Retention (NRR) for this segment."
Source: About Cust
"Together they have built ZITICITY to one of the fastest-growing logistics startups in Europe with $2.5 million in revenue from 1,500 businesses. 30% of these businesses were enterprise, 70% SMBs."
Source: About Cust
"Reply rate 96.36%"
Source: Feedback play | Cust
"Growth opportunity 33.02% (350 customers)"
Source: Feedback play | Cust
"Satisfied 25.47% (270 customers)"
Source: Feedback play | Cust
"At risk 22.64% (240 customers)"
Source: Feedback play | Cust
Customer Stories
ZITICITY
Problem: High churn rate among SMB customers
Value Add: AskToSell (Cust) would have prevented the high churn rate by enabling one-to-one conversations at scale for SMB customers
Outcome: While the actual outcome is not explicitly stated, it's implied that AskToSell could have saved ZITICITY from losing the battle with unit economics due to high SMB churn
Source: About Cust
Skyline Properties
Problem: Missing Salesforce integration
Value Add: AskToSell identified a critical issue that could lead to customer churn
Outcome: The AI agent identified that Matthew Thompson from Skyline Properties plans to cancel the subscription due to missing Salesforce integration, allowing the company to take proactive measures to address the issue.
Source: Feedback play | Cust
Event Pros
Problem: Potential for increased usage
Value Add: AskToSell identified an upsell opportunity
Outcome: The AI agent recognized that Kate Mitchell from Event Pros is well positioned for an upsell as they plan to increase usage, providing a growth opportunity for the company.
Source: Feedback play | Cust
Acme Corp
Problem: Considering switching to a competitor
Value Add: AskToSell identified a customer at risk of churning
Outcome: The AI agent detected that Olivia Peterson from Acme Corp received an offer from a competitor and is considering switching, allowing the company to take action to retain the customer.
Source: Feedback play | Cust
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