Awarathon
Overview
Awarathon is a company that specializes in AI-powered sales training solutions, offering a virtual training environment that leverages artificial intelligence to enhance the effectiveness of sales teams. Their platform provides tools for video roleplay, performance analytics, and immersive learning experiences, aimed at improving sales pitches and overall sales productivity.
Industry: Sales Training
Ideal Customer Profiles: Awarathon's ideal customers are sales teams and training departments within large corporations, particularly those in industries such as pharmaceuticals, life sciences, financial services, retail, and automotive. These customers are looking to enhance their sales effectiveness and training efficiency through innovative AI-driven solutions.
Website: awarathon.com
LinkedIn: http://linkedin.com/company/awarathon
Twitter: http://twitter.com/awarathon
Products
AI-Enabled Sales Simulator
The AI-Enabled Sales Simulator uses an AI persona named Trinity to create realistic sales simulations, allowing sales reps to practice and refine their skills in a controlled environment.
Features
Realistic Sales Simulation
Description: The simulator provides an immersive and interactive training experience that closely resembles real sales calls, helping sales reps to practice and improve their skills in a realistic setting.
Benefit: Sales reps gain practical experience and confidence, leading to improved performance in actual sales situations.
Customizable AI Personas
Description: Organizations can design their own AI personas or select from a range of customer profiles to tailor the training experience to their specific needs.
Benefit: Customization ensures that the training is relevant and aligned with the organization's sales strategies and customer interactions.
Probing and Objection Handling
Description: The AI persona provides accurate responses to probing questions and generates relevant objections, mimicking real sales challenges.
Benefit: Sales reps improve their ability to handle objections and refine their sales techniques, leading to higher conversion rates.
Instant Feedback
Description: The platform provides real-time feedback reports, helping sales professionals understand their strengths, weaknesses, and areas for improvement.
Benefit: Immediate feedback allows for quick adjustments and continuous improvement in sales performance.
Role Play Assessment
Awarathon's Role Play Assessment offers dynamic video roleplay training that helps sales reps practice and enhance their skills in a risk-free environment.
Features
Dynamic Video Role-Play
Description: The platform generates realistic scenarios for sales reps to practice, helping them gain practical experience and prepare for real-world challenges.
Benefit: Sales reps can refine their skills and gain confidence without the fear of making mistakes during actual client interactions.
Skill Competency Improvement
Description: The role-play module allows individuals to practice a wide range of skills and behaviors, leading to improved performance.
Benefit: Sales reps become more competent and effective in their roles, increasing the likelihood of closing deals.
Learning from Best Practices
Description: The platform highlights gaps between current performance and best practices, providing a clear understanding of areas that require improvement.
Benefit: Sales reps can focus on specific areas for improvement, leading to enhanced sales performance.
Reports and Analytics
Awarathon's Reports and Analytics provide comprehensive performance metrics and insights to help sales teams sustain exceptional performance.
Features
Performance Metrics
Description: The platform offers detailed performance metrics that assess key elements of a sales pitch, such as knowledge, body language, and objection handling.
Benefit: Sales teams can identify strengths and weaknesses, allowing for targeted improvements and sustained performance excellence.
Self Supervision
Description: The AI indexer analyzes each uploaded video, providing detailed feedback and making self-supervision easy for participants.
Benefit: Sales reps can independently track their progress and make necessary adjustments to improve their performance.
Team Performance Tracking
Description: Managers gain insights into team members' competencies and provide constructive feedback to enhance performance.
Benefit: Managers can effectively monitor and guide their teams, leading to improved overall sales performance.
Training Modules
Awarathon offers customizable training modules that provide targeted learning experiences for sales teams, enhancing their skills and adaptability to market dynamics.
Features
Customizable Training Modules
Description: The platform allows sales training teams to design focused training modules that address specific skills and knowledge areas.
Benefit: Sales teams receive training that is directly relevant to their roles, leading to more effective learning and skill development.
Increased Training Adoption
Description: The interactive and enjoyable nature of the platform encourages higher adoption rates among participants.
Benefit: Sales reps are more likely to engage with and benefit from the training, leading to improved performance.
AI Video Roleplay Platform
The AI Video Roleplay Platform boosts sales productivity by immersing sales reps in realistic scenarios, helping them refine their skills and improve performance.
Features
Immersive Video Roleplay
Description: The platform provides realistic simulations that allow sales reps to practice handling various sales scenarios, including objection handling and closing techniques.
Benefit: Sales reps improve their skills and confidence, leading to higher conversion rates and better sales outcomes.
Data-Driven Insights
Description: The platform provides detailed analytics from simulation sessions, giving sales managers valuable performance metrics.
Benefit: Managers can make informed decisions and refine strategies to enhance overall sales productivity.
Quantitative Benefits
"25% Improved Customer Time"
"50% Improved Skill Competency"
"25% Increase In Brand Exposure"
"50% Improved Learner Engagement"
"According to McKinsey's research, a 20 to 30 percent reduction was shown in the need for rework using AI coaching compared to traditional methods."
"A top Swiss life sciences company used Awarathon to achieve a 2x increase in competency for team members in the highest accuracy tier."
Testimonials
"Awarathon's structured environment empowers sales reps for multiple practice sessions, while managers also benefit, from gaining insights and reviewing their performance. It boosted reps' confidence and resulted in improved in-clinic effectiveness."
Aditya Dixit, DGM at Glenmark Pharmaceuticals
"We liked the video-based assessment of Awarathon's platform, which we integrated within our existing LMS system. In addition, the video roleplay features offered were good enough for us to accelerate our sales capability building while saving time & effort."
Harsh Monga, Director & Head of Sales Training at Dr. Reddy's
"Awarathon helped us to measure the knowledge and sales performances of our team. Their sales Optimization report module helped us to manage our entire salesforce effectively"
Rajendra Dhandhukia, Managing Director at Vertitaz Healthcare
"Awarathon streamlined our business process and sales operations. The Report dashboards were also easy to understand and helped us in improving our work efficiency."
Ariun Udani, Executive Director at Me Cure Group
"We wanted to reduce the onboard time for new sales representatives and standardized the training process. We can now track the teams performance and what could be done to improve the sales process."
Rachit Saran, Corporate Strategy
"Awarathon effectively streamlines our sales training and onboarding processes by efficiently incorporating detailed assessments and knowledge quizzes."
Balaji Subramanian, Disease Area Training Manager
Customer Stories
Glenmark Pharmaceuticals
Problem: Needed to empower sales reps and improve in-clinic effectiveness
Value Add: Awarathon provided a structured environment for multiple practice sessions, allowing sales reps to gain confidence. It also offered insights for managers to review their team's performance.
Outcome: Boosted reps' confidence and resulted in improved in-clinic effectiveness.
Dr. Reddy's
Problem: Needed to accelerate sales capability building while saving time and effort
Value Add: Awarathon offered video-based assessment and video roleplay features, which were integrated within Dr. Reddy's existing LMS system.
Outcome: Successfully synchronized their LMS Platform with Awarathon, accelerating sales capability building while saving time and effort.
Vertitaz Healthcare
Problem: Needed to measure knowledge and sales performances of their team
Value Add: Awarathon provided a sales Optimization report module to help manage the entire salesforce effectively.
Outcome: Improved management of the entire salesforce through effective measurement of knowledge and sales performances.
Me Cure Group
Problem: Needed to streamline business process and sales operations
Value Add: Awarathon provided easy-to-understand Report dashboards.
Outcome: Streamlined business process and sales operations, improving work efficiency.
Samsung Electronics
Problem: Needed to enhance product knowledge for in-store demonstrators
Value Add: Provided tools to improve product knowledge
Outcome: Enhanced product knowledge for Samsung's in-store demonstrators
Mankind Pharma
Problem: Needed to improve sales training
Value Add: Provided AI-enabled video role-plays
Outcome: Improved sales training process through AI-enabled video role-plays
Novartis
Problem: Needed to improve competency of their team members
Value Add: Awarathon provided an AI-enabled simulation platform for immersive roleplay scenarios
Outcome: Achieved a 2x increase in competency for team members in the highest accuracy tier
Source: AI Video Roleplay Platform: Generative AI in Life Sciences Training
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