Tool Details

Common Room icon

Common Room

Overview

Common Room is a customer intelligence platform that helps businesses run their go-to-market strategies more intelligently by capturing and unifying buying signals across multiple channels. The platform leverages AI to automate processes, enrich data, and provide actionable insights, enabling teams to reach the right person with the right context at the right time.

Industry: Customer Intelligence

Ideal Customer Profiles: Common Room's ideal customers are go-to-market teams in fast-growing SaaS and AI companies, including sales, marketing, community, and developer relations teams, who need to capture and act on buying signals to drive business impact.

Website: commonroom.io

LinkedIn: http://linkedin.com/company/common-room-hq

Twitter: http://twitter.com/CommonRoomHQ

Products

Customer Intelligence Platform

The platform unifies the customer journey by capturing signals across 50-plus channels and automating outbound actions, making it the first AI-powered platform to do so.

Features

Signal Capture

Description: Automatically collects and unifies buying signals from over 50 channels, including product, CRM, website, social, and community platforms.
Benefit: Provides a comprehensive view of customer interactions, enabling more informed decision-making.

Person360™

Description: Reveals the person, account, and context behind each buying signal using an AI-powered identity and enrichment engine.
Benefit: Enables personalized engagement by providing a complete understanding of the customer.

AI & Automation

Description: Automates outbound processes and provides real-time alerts for high-intent prospects, doubling team productivity.
Benefit: Increases efficiency and effectiveness of go-to-market strategies.

Integrations

Description: Offers seamless integration with Salesforce and HubSpot for data synchronization.
Benefit: Ensures data consistency and reduces manual data entry.

Sales Effectiveness Reporting

Description: Provides reporting tools to measure and prioritize sales plays for better pipeline conversion.
Benefit: Helps optimize sales strategies and improve conversion rates.

Signals

Common Room's Signals feature captures and unifies signals across every touchpoint of the modern buying journey, powered by AI.

Features

Website Activity

Description: Tracks web activity such as pricing page views and time spent on site to identify potential customers.
Benefit: Helps identify and prioritize high-intent leads.

LinkedIn Listening

Description: Monitors LinkedIn interactions to identify high-fit prospects engaging with relevant content.
Benefit: Enhances prospecting by identifying engaged and relevant leads.

News & Events

Description: Identifies in-market accounts through signals like fundraising announcements and executive hires.
Benefit: Enables timely engagement with accounts showing buying intent.

Custom Signals with RoomieAI™

Description: Allows users to capture custom signals using RoomieAI across the web.
Benefit: Provides flexibility to capture unique signals tailored to specific business needs.

Job Changes

Description: Tracks job changes of former users or champions to identify new opportunities.
Benefit: Helps maintain relationships and identify new sales opportunities.

RoomieAI™

RoomieAI™ is an AI-powered tool that generates pipeline by identifying and capturing hard-to-find signals across the web.

Features

Signal Finder

Description: RoomieAI can be prompted to search the web for specific, hard-to-find signals.
Benefit: Enables the capture of unique and valuable signals that may not be readily available.

Prospector AI

Description: Uses a large language model to identify and reach ideal personas or economic buyers from a vast database.
Benefit: Enhances targeting accuracy and efficiency in reaching potential customers.

Automated Workflows

Description: Automates workflows based on captured signals and fit criteria, such as sending emails or alerts.
Benefit: Streamlines processes and reduces manual effort in managing leads.

Custom Signal Capture

Description: Allows for the capture of custom signals at scale using AI capabilities.
Benefit: Provides the ability to tailor signal capture to specific business needs.

Market Signal Fetching

Description: Fetches market signals about people and accounts using AI.
Benefit: Provides timely and relevant market insights to inform business strategies.

Automation

Common Room's Automation feature fully automates plays and revenue generation, enhancing efficiency and effectiveness.

Features

Outbound Automation

Description: Automates outbound processes, providing real-time alerts and scaling successful plays.
Benefit: Increases productivity and ensures consistent execution of successful strategies.

Email Sequence Automation

Description: Automates the sending of leads to email sequences based on buying actions and applies custom tags.
Benefit: Enhances lead nurturing and ensures timely follow-up.

Custom Tagging and Rules

Description: Applies custom tags and rules across the team to streamline processes.
Benefit: Improves team coordination and ensures consistent application of strategies.

Activity Alerts

Description: Provides automatic alerts for new buyer or account activity through various channels.
Benefit: Keeps teams informed and enables quick responses to potential opportunities.

Sales Effectiveness Reporting

Description: Offers reporting tools to measure and prioritize sales plays for better pipeline conversion.
Benefit: Helps optimize sales strategies and improve conversion rates.

Integrations

Common Room offers seamless integrations with popular platforms like Salesforce and HubSpot, ensuring data consistency and enhancing functionality.

Features

Two-Way Sync

Description: Provides two-way synchronization with Salesforce and HubSpot to keep contact data clean and up-to-date.
Benefit: Ensures data consistency and reduces manual data entry.

Full Journey Sync

Description: Synchronizes data to provide a complete view of the customer journey inside and outside CRM systems.
Benefit: Enhances understanding of customer interactions and improves decision-making.

CRM Integration

Description: Integrates with CRM systems to provide a comprehensive view of customer interactions.
Benefit: Improves customer relationship management and strategic planning.

Marketing Automation Integration

Description: Integrates with marketing automation platforms to enhance campaign management.
Benefit: Streamlines marketing efforts and improves campaign effectiveness.

Data Export

Description: Allows for data export to preferred analytics solutions for further analysis.
Benefit: Enables detailed analysis and reporting for strategic insights.

Quantitative Benefits

"Unlock 30% more revenue in half the time."

"Over 50% of our meetings come from Common Room."

"Zapier unified buying signals to increase meetings booked by 31% in 3 months"

"How Zapier unified buying signals to increase meetings booked by 31% in 3 months"

"26% of qualified leads"

"30% more meetings per rep"

"31% more meetings in 3 mos"

"50% of meetings booked"

"We're able to show how our programs have engaged over half of our closed pipeline while also speeding up deal time to close by 40%."

"Moov grows its open source community 190% with Common Room"

"How Notion unlocked customer intelligence to generate 30% more meetings per rep per month"

"How CelerData optimized its GTM motion to drive a 75% increase in signal-sourced pipeline"

"How Pulumi revealed the buyers behind the signals to generate 27% of meetings booked"

"How Apollo GraphQL tapped into unseen signals to drive 26% of qualified leads"

"How Temporal used customer intelligence to generate more than 50% of meetings booked"

"How Moov grew its open-source members 190% with Common Room"

Testimonials

"Common Room gives our go-to-market team members daily feeds of users showing intent across multiple channels—all in one place. Over 50% of our meetings come from Common Room."

Tim Hughes, VP of Sales at Pulumi

Source: Common Room: Customer Intelligence Platform | Run GTM intelligently

"Reaching the right stakeholders is critical to building a repeatable sales motion and increasing ACVs. Our teams had to jump back and forth between multiple tools to do that, and we were still missing key insights. With Common Room, we can identify the right stakeholders faster."

Nalin Vahil, VP of Sales and Customer Success

Source: Common Room: Customer Intelligence Platform | Run GTM intelligently

"The results speak for themselves. Common Room helps us reach the right people with the right message at the right time—faster and easier. We're excited to keep building plays around all the signals now at our fingertips."

Erica Anderson, CRO

Source: Common Room: Customer Intelligence Platform | Run GTM intelligently

"Common Room has made it easier for our SDRs and AEs to book more and better meetings. It's our favorite sales tool here. One of our AEs called it 'my closest friend.'"

Tyler Hayden, Director of Sales Development at Pulumi

Source: Common Room: Customer Intelligence Platform | Run GTM intelligently

"Cultivating community value for customer adoption"

Douglas Hanna at Grafana Labs

Source: Resource hub | Common Room

Customer Stories

Zapier

Problem: Needed to unify buying signals

Value Add: Common Room helped Zapier unify their buying signals

Outcome: Increased meetings booked by 31% in 3 months

Source: Common Room: Customer Intelligence Platform | Run GTM intelligently

Apollo GraphQL

Problem: Lack of visibility into relevant stakeholders and their activity across platforms

Value Add: Common Room provided visibility into multiple signals to identify new, relevant stakeholders and their activity across several platforms

Outcome: 26% of qualified leads came from Common Room, enabling Apollo GraphQL to target new leads and gain insights into accounts sales reps couldn't see before

Source: Customers | Common Room

Temporal

Problem: Difficulty in identifying users showing intent across multiple channels

Value Add: Common Room provided daily feeds of users showing intent across multiple channels in one place

Outcome: Over 50% of Temporal's meetings came from Common Room

Source: Customers | Common Room

Census

Problem: Difficulty in showing the impact of go-to-market programs

Value Add: Common Room brought data to the question of go-to-market impact

Outcome: Census was able to show how their programs engaged over half of their closed pipeline while also speeding up deal time to close by 40%

Source: Customers | Common Room

Webflow

Problem: Challenge in understanding conversations and sentiment across multiple channels for hundreds of thousands of members

Value Add: Common Room allowed Webflow to quickly see what their members are talking about across all channels and the sentiment of those conversations

Outcome: Webflow can now identify trends across topics and dive into specific topics to better understand prevalent conversations in the Webflow ecosystem

Source: Customers | Common Room

dbt Labs

Problem: Difficulty in managing and understanding community presence across multiple channels as it scales

Value Add: Common Room provided the ability to see all community activity in one place

Outcome: dbt Labs can now understand what's happening across all their community channels

Source: Customers | Common Room

Notion

Problem: Difficulty in reaching the right people with the right message at the right time

Value Add: Common Room provided tools to identify and reach the right people more effectively

Outcome: Notion achieved 30% more meetings per rep

Source: Customers | Common Room

Pulumi

Problem: Difficulty for SDRs and AEs in booking more and better meetings

Value Add: Common Room made it easier for SDRs and AEs to book meetings by providing relevant signals

Outcome: Pulumi's sales team was able to book more and better meetings, with one AE calling Common Room 'my closest friend'

Source: Customers | Common Room

Replit

Problem: Difficulty in identifying and building relationships with the most valuable customers

Value Add: Common Room helped focus on organizations that get the most value from Replit's product

Outcome: Replit is now able to find and build relationships with people who are a great fit for their product

Source: Customers | Common Room

Asana

Problem: Difficulty in taking action that clearly contributes to business success and customer success

Value Add: Common Room empowered Asana to take direct action aligned with business and customer success

Outcome: Asana deepened ambassador engagement and proved business impact

Source: Customers | Common Room

Sourcegraph

Problem: Need to keep tabs on customers' experiences and gather feedback for their AI coding assistant, Cody

Value Add: Common Room provided a centralized platform to stay up to date across channels

Outcome: Sourcegraph can now bring a customer-first orientation into every aspect of their business, helping DevRel, engineering, and product teams

Source: Customers | Common Room

CelerData

Problem: Challenges in pipeline generation and management

Value Add: Common Room became a critical part of CelerData's pipeline

Outcome: Common Room has been indispensable for CelerData's marketing and sales efforts

Source: Customers | Common Room

ProjectDiscovery

Problem: Difficulty in understanding which large organizations were using and most engaged with their tools

Value Add: Common Room helped identify engaged large organizations and potential enterprise customers

Outcome: ProjectDiscovery can now spot opportunities for premium versions tailored to large organizations and follow up accordingly

Source: Customers | Common Room

Moov

Problem: Need for comprehensive and elegant customer intelligence and workflows

Value Add: Common Room provided a comprehensive and elegant solution for customer intelligence and workflows

Outcome: Moov grew its open source community by 190% with Common Room

Source: Customers | Common Room

ClickHouse

Problem: Needed to power community and business performance

Value Add: Common Room provided tools to analyze and leverage community data for business growth

Outcome: ClickHouse was able to power both community engagement and business performance metrics using Common Room

Source: Resource hub | Common Room

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