Common Room is a customer intelligence platform that helps businesses run their go-to-market strategies more intelligently by capturing and unifying buying signals across multiple channels. The platform leverages AI to automate processes, enrich data, and provide actionable insights, enabling teams to reach the right person with the right context at the right time.
Industry: Customer Intelligence
Ideal Customer Profiles: Common Room's ideal customers are go-to-market teams in fast-growing SaaS and AI companies, including sales, marketing, community, and developer relations teams, who need to capture and act on buying signals to drive business impact.
Website: commonroom.io
LinkedIn: http://linkedin.com/company/common-room-hq
Twitter: http://twitter.com/CommonRoomHQ
The platform unifies the customer journey by capturing signals across 50-plus channels and automating outbound actions, making it the first AI-powered platform to do so.
Description: Automatically collects and unifies buying signals from over 50 channels, including product, CRM, website, social, and community platforms.
Benefit: Provides a comprehensive view of customer interactions, enabling more informed decision-making.
Description: Reveals the person, account, and context behind each buying signal using an AI-powered identity and enrichment engine.
Benefit: Enables personalized engagement by providing a complete understanding of the customer.
Description: Automates outbound processes and provides real-time alerts for high-intent prospects, doubling team productivity.
Benefit: Increases efficiency and effectiveness of go-to-market strategies.
Description: Offers seamless integration with Salesforce and HubSpot for data synchronization.
Benefit: Ensures data consistency and reduces manual data entry.
Description: Provides reporting tools to measure and prioritize sales plays for better pipeline conversion.
Benefit: Helps optimize sales strategies and improve conversion rates.
Common Room's Signals feature captures and unifies signals across every touchpoint of the modern buying journey, powered by AI.
Description: Tracks web activity such as pricing page views and time spent on site to identify potential customers.
Benefit: Helps identify and prioritize high-intent leads.
Description: Monitors LinkedIn interactions to identify high-fit prospects engaging with relevant content.
Benefit: Enhances prospecting by identifying engaged and relevant leads.
Description: Identifies in-market accounts through signals like fundraising announcements and executive hires.
Benefit: Enables timely engagement with accounts showing buying intent.
Description: Allows users to capture custom signals using RoomieAI across the web.
Benefit: Provides flexibility to capture unique signals tailored to specific business needs.
Description: Tracks job changes of former users or champions to identify new opportunities.
Benefit: Helps maintain relationships and identify new sales opportunities.
RoomieAI™ is an AI-powered tool that generates pipeline by identifying and capturing hard-to-find signals across the web.
Description: RoomieAI can be prompted to search the web for specific, hard-to-find signals.
Benefit: Enables the capture of unique and valuable signals that may not be readily available.
Description: Uses a large language model to identify and reach ideal personas or economic buyers from a vast database.
Benefit: Enhances targeting accuracy and efficiency in reaching potential customers.
Description: Automates workflows based on captured signals and fit criteria, such as sending emails or alerts.
Benefit: Streamlines processes and reduces manual effort in managing leads.
Description: Allows for the capture of custom signals at scale using AI capabilities.
Benefit: Provides the ability to tailor signal capture to specific business needs.
Description: Fetches market signals about people and accounts using AI.
Benefit: Provides timely and relevant market insights to inform business strategies.
Common Room's Automation feature fully automates plays and revenue generation, enhancing efficiency and effectiveness.
Description: Automates outbound processes, providing real-time alerts and scaling successful plays.
Benefit: Increases productivity and ensures consistent execution of successful strategies.
Description: Automates the sending of leads to email sequences based on buying actions and applies custom tags.
Benefit: Enhances lead nurturing and ensures timely follow-up.
Description: Applies custom tags and rules across the team to streamline processes.
Benefit: Improves team coordination and ensures consistent application of strategies.
Description: Provides automatic alerts for new buyer or account activity through various channels.
Benefit: Keeps teams informed and enables quick responses to potential opportunities.
Description: Offers reporting tools to measure and prioritize sales plays for better pipeline conversion.
Benefit: Helps optimize sales strategies and improve conversion rates.
Common Room offers seamless integrations with popular platforms like Salesforce and HubSpot, ensuring data consistency and enhancing functionality.
Description: Provides two-way synchronization with Salesforce and HubSpot to keep contact data clean and up-to-date.
Benefit: Ensures data consistency and reduces manual data entry.
Description: Synchronizes data to provide a complete view of the customer journey inside and outside CRM systems.
Benefit: Enhances understanding of customer interactions and improves decision-making.
Description: Integrates with CRM systems to provide a comprehensive view of customer interactions.
Benefit: Improves customer relationship management and strategic planning.
Description: Integrates with marketing automation platforms to enhance campaign management.
Benefit: Streamlines marketing efforts and improves campaign effectiveness.
Description: Allows for data export to preferred analytics solutions for further analysis.
Benefit: Enables detailed analysis and reporting for strategic insights.
Source: Customers | Common Room
Source: Customers | Common Room
Source: Customers | Common Room
Source: Customers | Common Room
Source: Customers | Common Room
Source: Customers | Common Room
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Source: Blog | Common Room
Source: Blog | Common Room
Source: Blog | Common Room
Source: Blog | Common Room
"Common Room gives our go-to-market team members daily feeds of users showing intent across multiple channels—all in one place. Over 50% of our meetings come from Common Room."
Tim Hughes, VP of Sales at Pulumi
Source: Common Room: Customer Intelligence Platform | Run GTM intelligently
"Reaching the right stakeholders is critical to building a repeatable sales motion and increasing ACVs. Our teams had to jump back and forth between multiple tools to do that, and we were still missing key insights. With Common Room, we can identify the right stakeholders faster."
Nalin Vahil, VP of Sales and Customer Success
Source: Common Room: Customer Intelligence Platform | Run GTM intelligently
"The results speak for themselves. Common Room helps us reach the right people with the right message at the right time—faster and easier. We're excited to keep building plays around all the signals now at our fingertips."
Erica Anderson, CRO
Source: Common Room: Customer Intelligence Platform | Run GTM intelligently
"Common Room has made it easier for our SDRs and AEs to book more and better meetings. It's our favorite sales tool here. One of our AEs called it 'my closest friend.'"
Tyler Hayden, Director of Sales Development at Pulumi
Source: Common Room: Customer Intelligence Platform | Run GTM intelligently
"Cultivating community value for customer adoption"
Douglas Hanna at Grafana Labs
Source: Resource hub | Common Room
Problem: Needed to unify buying signals
Value Add: Common Room helped Zapier unify their buying signals
Outcome: Increased meetings booked by 31% in 3 months
Source: Common Room: Customer Intelligence Platform | Run GTM intelligently
Problem: Lack of visibility into relevant stakeholders and their activity across platforms
Value Add: Common Room provided visibility into multiple signals to identify new, relevant stakeholders and their activity across several platforms
Outcome: 26% of qualified leads came from Common Room, enabling Apollo GraphQL to target new leads and gain insights into accounts sales reps couldn't see before
Source: Customers | Common Room
Problem: Difficulty in identifying users showing intent across multiple channels
Value Add: Common Room provided daily feeds of users showing intent across multiple channels in one place
Outcome: Over 50% of Temporal's meetings came from Common Room
Source: Customers | Common Room
Problem: Difficulty in showing the impact of go-to-market programs
Value Add: Common Room brought data to the question of go-to-market impact
Outcome: Census was able to show how their programs engaged over half of their closed pipeline while also speeding up deal time to close by 40%
Source: Customers | Common Room
Problem: Challenge in understanding conversations and sentiment across multiple channels for hundreds of thousands of members
Value Add: Common Room allowed Webflow to quickly see what their members are talking about across all channels and the sentiment of those conversations
Outcome: Webflow can now identify trends across topics and dive into specific topics to better understand prevalent conversations in the Webflow ecosystem
Source: Customers | Common Room
Problem: Difficulty in managing and understanding community presence across multiple channels as it scales
Value Add: Common Room provided the ability to see all community activity in one place
Outcome: dbt Labs can now understand what's happening across all their community channels
Source: Customers | Common Room
Problem: Difficulty in reaching the right people with the right message at the right time
Value Add: Common Room provided tools to identify and reach the right people more effectively
Outcome: Notion achieved 30% more meetings per rep
Source: Customers | Common Room
Problem: Difficulty for SDRs and AEs in booking more and better meetings
Value Add: Common Room made it easier for SDRs and AEs to book meetings by providing relevant signals
Outcome: Pulumi's sales team was able to book more and better meetings, with one AE calling Common Room 'my closest friend'
Source: Customers | Common Room
Problem: Difficulty in identifying and building relationships with the most valuable customers
Value Add: Common Room helped focus on organizations that get the most value from Replit's product
Outcome: Replit is now able to find and build relationships with people who are a great fit for their product
Source: Customers | Common Room
Problem: Difficulty in taking action that clearly contributes to business success and customer success
Value Add: Common Room empowered Asana to take direct action aligned with business and customer success
Outcome: Asana deepened ambassador engagement and proved business impact
Source: Customers | Common Room
Problem: Need to keep tabs on customers' experiences and gather feedback for their AI coding assistant, Cody
Value Add: Common Room provided a centralized platform to stay up to date across channels
Outcome: Sourcegraph can now bring a customer-first orientation into every aspect of their business, helping DevRel, engineering, and product teams
Source: Customers | Common Room
Problem: Challenges in pipeline generation and management
Value Add: Common Room became a critical part of CelerData's pipeline
Outcome: Common Room has been indispensable for CelerData's marketing and sales efforts
Source: Customers | Common Room
Problem: Difficulty in understanding which large organizations were using and most engaged with their tools
Value Add: Common Room helped identify engaged large organizations and potential enterprise customers
Outcome: ProjectDiscovery can now spot opportunities for premium versions tailored to large organizations and follow up accordingly
Source: Customers | Common Room
Problem: Need for comprehensive and elegant customer intelligence and workflows
Value Add: Common Room provided a comprehensive and elegant solution for customer intelligence and workflows
Outcome: Moov grew its open source community by 190% with Common Room
Source: Customers | Common Room
Problem: Needed to power community and business performance
Value Add: Common Room provided tools to analyze and leverage community data for business growth
Outcome: ClickHouse was able to power both community engagement and business performance metrics using Common Room
Source: Resource hub | Common Room
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