Conversica
Overview
Conversica is a leading provider of AI-powered conversation automation solutions, specializing in Revenue Digital Assistants that enhance marketing, sales, and customer success operations. Their platform leverages advanced conversational AI to engage leads, qualify prospects, and nurture customer relationships, driving revenue growth and operational efficiency for businesses.
Industry: Technology
Ideal Customer Profiles: Conversica's ideal customers are enterprise-level businesses and fast-growing companies across various industries that seek to enhance their marketing, sales, and customer success operations through AI-driven conversation automation. These businesses typically have large volumes of leads and customer interactions that require efficient management and engagement.
Website: conversica.com
LinkedIn: http://linkedin.com/company/conversica
Twitter: http://twitter.com/ava_ai?lang=en
Products
Revenue Digital Assistants for Marketing
Conversica's Revenue Digital Assistants for Marketing use AI to engage leads with personalized, two-way conversations, increasing lead quality and conversion rates.
Features
Hyper-Personalized Conversations
Description: This feature allows the assistant to engage leads with personalized messages that resonate with their specific interests and needs, encouraging them to take action.
Benefit: Increases lead engagement and conversion rates by delivering relevant and timely messages.
100% Lead Coverage
Description: Ensures that every lead is engaged and nurtured, preventing any potential revenue opportunity from being missed.
Benefit: Maximizes revenue opportunities by ensuring no lead is left unengaged.
Conversation-Qualified Leads
Description: The assistant qualifies leads through conversations, ensuring that only high-quality leads are passed to the sales team.
Benefit: Improves the efficiency of the sales team by providing them with leads that are more likely to convert.
Early Funnel Engagement
Description: Engages leads at the earliest stages of the funnel to cultivate interest and drive them towards sales readiness.
Benefit: Accelerates the sales process by engaging leads early and keeping them interested.
Two-Way Conversations
Description: Transforms traditional one-way marketing outreach into interactive, two-way conversations that engage leads more effectively.
Benefit: Enhances lead engagement and increases the likelihood of conversion by making interactions more personal and relevant.
Revenue Digital Assistants for Sales
These assistants automate the sales engagement process, warming up leads and qualifying them before passing them to sales teams, thus increasing efficiency and conversion rates.
Features
Comprehensive Prospect Engagement
Description: Ensures that every prospect is engaged with personalized outreach, validating and qualifying them before they reach the sales team.
Benefit: Increases sales efficiency by ensuring that only qualified leads are passed to sales representatives.
Outbound to Inbound Conversion
Description: Transforms outbound sales efforts into inbound opportunities by warming up leads and reactivating dormant ones.
Benefit: Increases the number of inbound leads, making it easier for sales teams to convert them into customers.
Pipeline Building
Description: Automates the process of building a sales pipeline by qualifying leads and managing inbound requests.
Benefit: Allows sales teams to focus on closing deals rather than qualifying leads, increasing overall sales productivity.
Proactive Lead Engagement
Description: Actively seeks out and engages leads that may have been overlooked, ensuring no opportunity is missed.
Benefit: Maximizes revenue potential by ensuring all leads are engaged and nurtured.
Re-engagement of Silent Leads
Description: Re-engages leads that have gone silent, reigniting their interest and moving them back into the sales funnel.
Benefit: Increases the chances of converting previously inactive leads into customers.
Revenue Digital Assistants for Customer Success
These assistants enhance customer success operations by engaging customers with personalized conversations, improving retention and uncovering upsell opportunities.
Features
Performance Monitoring and Feedback Collection
Description: Monitors customer performance and collects feedback to identify areas for improvement and enhance customer retention.
Benefit: Improves customer satisfaction and retention by proactively addressing issues and enhancing the customer experience.
One-to-One Customer Conversations
Description: Engages customers with personalized, one-to-one conversations that deepen relationships and drive account growth.
Benefit: Enhances customer loyalty and increases opportunities for upselling and cross-selling.
White Glove Service
Description: Provides high-touch, personalized service to customers throughout their journey, from onboarding to expansion.
Benefit: Increases customer satisfaction and turns customers into brand advocates.
Autonomous Customer Engagement
Description: Uses AI to autonomously engage customers, taking action based on insights and initiating meaningful conversations.
Benefit: Enhances customer engagement and satisfaction by providing timely and relevant interactions.
Insight-Driven Interactions
Description: Utilizes insights from various platforms to initiate meaningful interactions with customers, enhancing their experience.
Benefit: Improves customer satisfaction and retention by providing personalized and relevant interactions.
Conversational AI Platform
Conversica's platform uses advanced AI models to deliver human-like conversations at scale, enhancing customer engagement and operational efficiency.
Features
Revenue-Hunting Skills
Description: Provides a library of prebuilt conversations and skills designed to uncover revenue opportunities across the customer lifecycle.
Benefit: Increases revenue potential by identifying and engaging with opportunities throughout the customer journey.
Advanced Natural Language Processing
Description: Utilizes state-of-the-art natural language understanding and generation models to deliver human-like conversations.
Benefit: Enhances customer engagement by providing more natural and intuitive interactions.
Multilingual and Omni-Channel Support
Description: Supports conversations in multiple languages and across various channels, enriched by data integrations.
Benefit: Expands reach and engagement by supporting diverse customer needs and preferences.
Self-Learning AI
Description: Features self-learning AI that continuously improves its performance and adapts to new situations.
Benefit: Enhances the effectiveness of interactions by continuously learning and adapting to customer needs.
Extensive Conversation Library
Description: Offers a wide range of prebuilt conversations that can be easily customized and deployed.
Benefit: Reduces time to market and increases engagement by providing ready-to-use conversation templates.
Conversational Marketing Platform
This platform amplifies marketing efforts by delivering personalized, two-way conversations that engage leads and drive conversions.
Features
Powerfully Human Conversations
Description: Delivers human-like conversational experiences that engage leads at every stage of the marketing funnel.
Benefit: Increases lead engagement and conversion rates by providing personalized and relevant interactions.
Influential Two-Way Conversations
Description: Engages leads with persuasive two-way conversations that increase the volume, velocity, and quality of leads.
Benefit: Enhances marketing effectiveness by driving more high-quality leads into the sales funnel.
Maximized ROI
Description: Optimizes marketing spend by delivering personalized, one-to-one interactions that meet lead expectations.
Benefit: Increases return on investment by ensuring marketing efforts are targeted and effective.
Tailored Content Delivery
Description: Uses insights from various platforms to deliver personalized content to leads at the optimal time.
Benefit: Enhances lead engagement and conversion rates by providing relevant and timely content.
Two-Way Marketing Conversations
Description: Transforms traditional marketing outreach into interactive, two-way conversations that engage leads more effectively.
Benefit: Increases lead engagement and conversion rates by making interactions more personal and relevant.
Quantitative Benefits
"17.2x ROI"
"18.5% Qualified Rate"
"56% Engaged to opportunity"
"46x ROI"
"500% Increase in pipeline"
"$6.3M In pipeline in 1 year"
"90x ROI"
"24x ROI"
"Leica Geosystems Increases Conversions 300% with Conversica for 23x ROI"
"18.5% Conversation Qualified Rate"
"12.6 days to Conversation Qualified Lead"
"Epson uses Revenue Digital Assistant to follow up with Marketing-generated leads, increasing their response rate by 240% and uncovering $2M in 90 days."
"85x ROI"
"10x more MQLs"
"500% pipeline growth"
"20% more engagement with hyper-personalized ABM conversations"
"700% more engagement"
"32x return on investment"
"$10M in pipeline"
"12.5% lead conversion"
"45% conversation rate from their pre-MQLs"
"Conversica Revenue Digital Assistants Deliver 24x Return on Investment"
"10 days to "hot""
"16x more handraisers"
"900% pipeline increase"
"39x ROI Using Revenue Digital Assistants for Sales, Marketing, and Customer Success"
"163% revenue increase"
"44x ROI"
"125%+ Net Dollar Retention"
"29% of low-usage customers connected to CSM"
"2x upsell dollars YoY"
"34% conversion rate from 10k customers"
"23% conversation rate"
Testimonials
"We're reconfiguring our approach to the buyer's journey with Conversica"
John Hansen, Senior Director of Field Marketing at Iron Mountain
Source: Conversica | AI-Powered Conversations to Unlock Revenue
"We are making rapid and thorough first contact, and we are doing it at scale."
Byron O'Dell, Head of Corporate Marketing and Executive Director at IHS Markit
Source: Conversica | AI-Powered Conversations to Unlock Revenue
"Conversica is a wonderful force multiplier—there is no way we could ever have staffed up to the levels needed to accomplish what it has done for us"
Chris Nickel, Senior Marketing Manager, Commercial Marketing Team at Epson America
Source: Conversica | AI-Powered Conversations to Unlock Revenue
"All the Sales team needs to do is respond to the people who are responding to us via Conversica. They really like that. We're bringing up those leads that are showing interest as a priority, and Conversica can continue to chip away at those that are hard to reach."
John Hansen, Sr. Director of Field Marketing at Iron Mountain
Source: Conversica | AI-Powered Conversations to Unlock Revenue
"The customer actually responded on Friday of Labor Day weekend, when everybody was out of the office. But the Revenue Digital Assistant was there. The rep got back into the office on Tuesday, picked up the phone, and responded to the customer live. And by Friday, we had a $500,000 deal."
John Hansen, Senior Director of Field Marketing for North America and LATAM at Iron Mountain
"As soon as we hit go, we had people responding as hot leads within the hour. We had opportunity value that we didn't even know was there, just by having [our assistant] do some outreach on those existing leads."
Kerry Trivers, Vice President, Marketing at Epson America
"Our nurture flows were a very resource-intensive process. Conversica was the solution we needed to find the needle in the haystack."
Ana Baroncelli, Director, Pipeline & Marketing Automation at Hootsuite
Source: Conversational Marketing Platform: Amplify Your Marketing Efforts
"As soon as we hit go, we had people responding as hot leads within the hour. We had opportunity value that we didn't even know was there."
Kerry Trivers, Vice President, Marketing at Hexagon
Source: Conversational Marketing Platform: Amplify Your Marketing Efforts
"We were able to surface the hot leads out of a pool that our Reps typically wouldn't have touched."
Adam Benitez, Marketing Operations Manager at Talend
Source: Conversational Marketing Platform: Amplify Your Marketing Efforts
"[Our RDA] is a great asset for us—following up on leads in nurture status which allows ISRs to focus on the important MQLs. It's a perfect match."
Tyler Fields, Senior Director of Growth Marketing at Corelight
Source: Conversational Marketing Platform: Amplify Your Marketing Efforts
"We've been able to touch nearly every inquiry that comes into the business. And that's uncovering incremental, high-quality leads to support the Sales team."
Byron O'Dell, Head of Corporate Marketing & Executive Director at IHS Markit
Source: Conversational Sales Platform: Boosting Lead Quality and Revenue
"We wanted to tap into a lead pool that our Account Executives were not getting to. We've been using Conversica to reach out to fans that we may have been overlooking in the past."
Aline Mardelli, Senior Manager of Ticket Sales at LA Galaxy
Source: Conversational Sales Platform: Boosting Lead Quality and Revenue
"Before Conversica, if we gave 100 leads to the Reps, we might get a couple of responses. Now, if we give 100 leads to [the RDA], we get 50 responses back."
Chris Nickel, Senior Marketing Manager at Epson America
Source: Conversational Sales Platform: Boosting Lead Quality and Revenue
"Conversica makes it easier to identify which customers are initially interested in additional products, so our reps can spend more time having productive conversations."
Rich Heller, Sales Manager at Martindale Hubbell
Source: Conversational Customer Success Platform: For Adoption & Growth
"We're able to communicate with thousands of customers at once, saving us from simply ignoring those customers we can't get to."
Carrie Watson, Director of Customer Success at OEConnection
Source: Conversational Customer Success Platform: For Adoption & Growth
Customer Stories
Iron Mountain
Problem: Struggling to efficiently progress leads through the buyer's journey
Value Add: Conversica helped reconfigure their approach to the buyer's journey, allowing for more proactive lead progression
Outcome: Achieved a 17.2x ROI and an 18.5% qualified rate
Source: Conversica | AI-Powered Conversations to Unlock Revenue
IHS Markit
Problem: Difficulty in making rapid and thorough first contact with leads at scale
Value Add: Conversica enabled rapid and thorough first contact at scale
Outcome: Improved efficiency in lead contact and engagement
Source: Conversica | AI-Powered Conversations to Unlock Revenue
Epson America
Problem: Inability to staff up to levels needed for comprehensive lead engagement
Value Add: Conversica acted as a force multiplier, allowing for engagement at scale without additional staffing
Outcome: Achieved levels of lead engagement that would have been impossible with human resources alone
Source: Conversica | AI-Powered Conversations to Unlock Revenue
Leica Geosystems
Problem: Low conversion rates
Value Add: Implemented Conversica's AI-powered conversation automation
Outcome: Increased conversions by 300% and achieved a 23x ROI
Source: Conversica | AI-Powered Conversations to Unlock Revenue
Hootsuite
Problem: Resource-intensive nurture flows process
Value Add: Conversica provided a solution to find high-potential leads efficiently
Outcome: Achieved 700% more engagement and 10x conversion from content leads
Source: Conversational Marketing Platform: Amplify Your Marketing Efforts
Hexagon
Problem: Unidentified opportunity value in leads
Value Add: Conversica's AI assistants quickly identified hot leads
Outcome: Achieved 32x return on investment in just 11 days
Source: Conversational Marketing Platform: Amplify Your Marketing Efforts
Talend
Problem: Inability to surface hot leads from a pool that sales reps typically wouldn't touch
Value Add: Conversica helped identify valuable leads from lower-tier prospects
Outcome: Generated $10M in pipeline from their lowest-tier leads in the first year
Source: Conversational Marketing Platform: Amplify Your Marketing Efforts
Corelight
Problem: Need to follow up on leads in nurture status while allowing ISRs to focus on important MQLs
Value Add: Conversica's Revenue Digital Assistant handled nurture leads effectively
Outcome: Achieved 12.5% lead conversion rate, which is 9x higher than the industry average lead-to-win rate
Source: Conversational Marketing Platform: Amplify Your Marketing Efforts
Trifacta
Problem: Needed to improve engagement in ABM conversations
Value Add: Conversica provided hyper-personalized ABM conversations
Outcome: Achieved 20% more engagement with hyper-personalized ABM conversations
Source: Conversational Marketing Platform: Amplify Your Marketing Efforts
Talkdesk
Problem: Needed to improve conversion rates from pre-MQLs
Value Add: Conversica helped engage and convert pre-MQLs
Outcome: Achieved a 45% conversation rate from their pre-MQLs
Source: Conversational Marketing Platform: Amplify Your Marketing Efforts
LA Galaxy
Problem: Untapped lead pool that Account Executives were not reaching
Value Add: Conversica helped reach out to fans that may have been overlooked in the past
Outcome: Despite COVID restrictions, LA Galaxy more than doubled revenue from ticket sales, achieving a 163% revenue increase
Source: Conversational Sales Platform: Boosting Lead Quality and Revenue
Martindale Hubbell
Problem: Difficulty in identifying customers interested in additional products
Value Add: Conversica made it easier to identify which customers were initially interested in additional products
Outcome: Doubled upsell revenue year-over-year, with a 34% conversion rate from 10,000 customers
Source: Conversational Customer Success Platform: For Adoption & Growth
OEConnection
Problem: Inability to communicate with all customers due to limited resources
Value Add: Enabled communication with thousands of customers simultaneously
Outcome: Achieved a 23% conversation rate, allowing a small team to cover 37,000 customers
Source: Conversational Customer Success Platform: For Adoption & Growth
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