Fluint
Overview
Fluint is a company that specializes in creating AI-generated business content to assist sales teams in crafting compelling narratives and business cases that align with their buyers' needs. Their platform is designed to streamline the sales process by providing tools that help sales representatives create concise, impactful documents that facilitate internal buying conversations and decision-making processes.
Industry: Sales Enablement
Ideal Customer Profiles: Fluint's ideal customers are sales teams and account executives in B2B companies, particularly those involved in complex sales processes. These customers are likely to be in industries where internal buying processes are intricate and require detailed business cases and executive summaries to secure deals.
Website: fluint.io
LinkedIn: http://linkedin.com/company/fluint
Products
AI-Generated Business Cases
Fluint's AI-generated business cases are crafted to read like they were written by the buyer's team, not a generic AI, ensuring they resonate with the buyer's internal stakeholders.
Features
Personalized Content
Description: The AI generates business cases that are tailored to the buyer's specific needs and language, ensuring the content is relevant and engaging.
Benefit: This personalization increases the likelihood of internal buy-in and accelerates the decision-making process.
Rapid Drafting
Description: The platform allows users to create a first draft of a business case in under 30 seconds, significantly reducing the time spent on manual content creation.
Benefit: Sales teams can focus more on strategy and less on document preparation, improving efficiency.
Compelling Narratives
Description: The AI helps craft narratives that are compelling and aligned with the buyer's strategic goals, making it easier to secure executive buy-in.
Benefit: Increases the chances of closing large deals by effectively communicating value.
CRM Integration
Description: Fluint integrates seamlessly with CRM systems, ensuring that all generated content is easily accessible and organized within existing workflows.
Benefit: Enhances collaboration and ensures that all team members have access to the latest information.
Discovery Gap Analysis
Description: The AI analyzes past successful deals to identify potential gaps in current deals, providing suggestions to address these gaps.
Benefit: Helps sales teams proactively address potential issues, increasing the likelihood of deal success.
Executive Summaries
Fluint's executive summaries are designed to be concise and impactful, ensuring that key decision-makers understand the value proposition quickly and clearly.
Features
Tailored Summaries
Description: The summaries are crafted to reflect the language and priorities of the buyer's organization, ensuring they resonate with executives.
Benefit: Facilitates quicker decision-making by aligning with executive priorities.
Early Alignment
Description: Summaries are created early in the sales process to align both the sales and buying teams on key objectives and strategies.
Benefit: Ensures all stakeholders are on the same page from the outset, reducing miscommunication.
Internal Briefing
Description: The summaries serve as internal briefing documents, helping sales teams coordinate their efforts and strategies.
Benefit: Improves internal communication and ensures a unified approach to the deal.
Socialization Tool
Description: Summaries are used by champions within the buyer's organization to socialize the proposal and gain internal support.
Benefit: Increases internal advocacy and support for the proposal.
Multithreaded Conversations
Description: Facilitates conversations across multiple levels of both organizations, ensuring comprehensive alignment and understanding.
Benefit: Enhances collaboration and increases the likelihood of a successful deal.
Mutual Action Plans
Fluint's mutual action plans are designed to align both the sales and buying teams on the steps needed to close a deal, ensuring clarity and accountability.
Features
Collaborative Planning
Description: These plans are co-created with the buying team to outline the steps and responsibilities required to move the deal forward.
Benefit: Ensures both parties are aligned on the process and committed to the timeline.
Risk Mitigation
Description: The plans include sections on potential risks and strategies to mitigate them, ensuring a proactive approach to deal management.
Benefit: Reduces the likelihood of unexpected issues derailing the deal.
Timeline Management
Description: The plans include detailed timelines with specific go-live dates, ensuring all parties are aware of key milestones.
Benefit: Keeps the deal on track and ensures timely execution.
Stakeholder Validation
Description: The plans incorporate direct quotes and validations from key stakeholders, reinforcing the plan's credibility and importance.
Benefit: Increases buy-in from all levels of the organization.
Outcome Mapping
Description: The plans map target outcomes to strategic initiatives within the buyer's organization, ensuring alignment with broader goals.
Benefit: Enhances the strategic relevance of the proposal, increasing its priority.
Key Account Plans
Fluint's key account plans provide a structured approach to managing and growing strategic accounts, ensuring long-term success and value creation.
Features
Strategic Account Management
Description: These plans provide a framework for managing key accounts, focusing on long-term growth and value creation.
Benefit: Ensures consistent engagement and value delivery to strategic accounts.
Framework Utilization
Description: The plans utilize proven frameworks to guide account management strategies and actions.
Benefit: Provides a structured approach to account management, reducing uncertainty and improving outcomes.
Executive Engagement
Description: The plans include criteria for engaging executives and securing their commitment to the account strategy.
Benefit: Increases executive buy-in and support for account initiatives.
Multithreaded Input
Description: The plans incorporate input from multiple roles within the buying organization, ensuring a comprehensive understanding of needs and priorities.
Benefit: Enhances the relevance and effectiveness of account strategies.
Problem Framing
Description: The plans focus on identifying and framing high-priority problems that the account faces, ensuring solutions are aligned with critical needs.
Benefit: Increases the strategic impact of proposed solutions, enhancing their value.
CRM Integrations
Fluint's CRM integrations ensure that all generated content is seamlessly integrated into existing workflows, enhancing accessibility and collaboration.
Features
Seamless Integration
Description: The integration allows all generated content to be synced back to the CRM, ensuring it is accessible to all team members.
Benefit: Enhances collaboration and ensures that all stakeholders have access to the latest information.
Universal Access
Description: The integration ensures that all team members, regardless of their Fluint license status, can access the content.
Benefit: Facilitates collaboration and ensures that all team members are informed and aligned.
Data-Driven Insights
Description: The integration leverages AI to provide insights and suggestions based on historical data, enhancing decision-making.
Benefit: Improves the accuracy and effectiveness of sales strategies.
Automated Playbooks
Description: The integration supports the creation of automated playbooks that guide sales strategies and actions.
Benefit: Ensures consistency and efficiency in sales processes.
Deal Visibility
Description: The integration provides visibility into each deal, with detailed, scannable briefs that summarize key information.
Benefit: Enhances understanding and oversight of deal progress, reducing the risk of issues.
Quantitative Benefits
"5X Win rate"
"$28K Increase to ACV"
"38 Day faster cycle"
"10.4X Sales velocity"
"Our latest study found the average business case score that jumped win rates from 12% to 64%, was just 72 / 100."
"The other day we closed a $40,000 deal on just the second call."
Testimonials
"We landed a multiyear agreement thanks to a Fluint business case. The buying team literally skipped entire steps in the decision process after seeing our champion lay out the value for them."
Cobi C., Strategic Account Director
Source: Fluint | Write GTM content your buyers actually read
"After starting a new role, Fluint helped me land a $250K deal during my first 6 months on the job. Giving my champion a true business case made all the difference."
Shem E., Senior AE
Source: Fluint | Write GTM content your buyers actually read
"In the most complex deal I've closed we had to go through 8 very intense review boards with lots of uncertainty, but thank heavens I had Fluint to guide me. It's been seriously amazing."
Rick S., Head of Sales
Source: Fluint | Write GTM content your buyers actually read
"The 1-Page Business Case is a game changer. I used it as a primer for an exec meeting, and co-drafted it with my champion. We got right into the exec's concerns, then to the green light and next steps. Invaluable."
Matt R., Strategic AE
Source: Fluint | Write GTM content your buyers actually read
"From what I've seen, there's really no better resource than Fluint right now for supporting your buyer through a complex buying process"
Samantha Price, Global Account Director
Source: Fluint | Write GTM content your buyers actually read
"Fluint helps me clarify my ideas and get them down on paper. It's a tool to get to the root of what you want to say. And I love that."
Greg Crisci, Sr Enterprise AE
Source: Fluint | Write GTM content your buyers actually read
"Fluint has really impacted my process. It's become ingrained in everything I do, and it's helped me level up as a seller."
Jarred Knapp, Enterprise AE
Source: Fluint | Write GTM content your buyers actually read
"What I love about sales is that it's a journey."
Samantha Price, Global Account Director at Persefoni
"I'm at my best when I'm helping my buyers to sell their own vision to their team, and I saw that approach mirrored in Nate's book 'Selling With.' It's the perfect way to say it, so I just felt this spark, like I knew where I wanted to focus my attention and skillset."
Samantha Price, Global Account Director at Persefoni
"What I was searching for and found in Fluint was a beautiful roadmap for enterprise sales, that showed how to remove the messiness and simplify the process."
Samantha Price, Global Account Director at Persefoni
"Creating that executive summary early in the deal opened up three use cases: 1. It was an internal briefing document for my own team. 2. My champion attached it to meeting invites while socializing us internally. 3. It helped align both my executive team and theirs, in multithreaded conversations."
Samantha Price, Global Account Director at Persefoni
"Take it to the bank, it's not just a hypothesized approach, it actually works. The data is there to look at but more than that it has changed my career. It's changed our view of what the role of a sales rep should be and opens up a round of new possibilities in sales. Try it out and see how much better and more effective your sales process can be."
Rick Sabóia, Head of Sales at Unnamed employee recognition software company
Source: Fluint case study | How This (Former) SMB Rep Closed a Deal so Big, They Wrote a Press Release
Customer Stories
Twilio
Problem: Complex sales process with multiple stakeholders
Value Add: Fluint provided a business case that helped the champion lay out the value proposition clearly
Outcome: Landed a multiyear agreement, skipping entire steps in the decision process
Source: Fluint | Write GTM content your buyers actually read
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