Folderly
Overview
Folderly is a comprehensive email deliverability platform designed to enhance email marketing performance by ensuring emails land in the inbox rather than spam or promotions folders. The platform offers a suite of tools that help businesses monitor, analyze, and improve their email deliverability through advanced detection, real-time alerts, and tailored support. Folderly integrates seamlessly with major email service providers and provides detailed insights into email placement, IP health, and domain issues, making it a valuable asset for businesses looking to optimize their email outreach strategies.
Industry: Email Marketing
Ideal Customer Profiles: Folderly's ideal customers are businesses of all sizes that rely heavily on email marketing and outreach, including small businesses, enterprises, and marketing agencies. These customers are looking to improve their email deliverability rates, enhance sender reputation, and increase engagement with their email campaigns.
Website: folderly.com
LinkedIn: http://linkedin.com/company/folderly
Twitter: http://twitter.com/folderlycom
Products
Folderly
Folderly offers an integrative approach to email deliverability, combining advanced detection, real-time alerts, and tailored support to ensure emails reach the inbox. It stands out by providing a comprehensive solution that addresses all aspects of email deliverability, from sender reputation to domain health.
Features
In-depth Analyzing
Description: This feature allows users to track their email health by analyzing DNS records, email content, and other factors. It helps identify areas for improvement to enhance deliverability.
Benefit: Users can make targeted improvements to their email campaigns, leading to higher deliverability rates and better engagement.
Real-time Alerts
Description: Folderly provides real-time notifications when emails land in spam, along with actionable tips to prevent future occurrences.
Benefit: Users can quickly address deliverability issues, minimizing the impact on their campaigns and maintaining high engagement rates.
Advanced Detection
Description: This feature proactively identifies potential deliverability issues before they occur, ensuring that emails are delivered to the inbox.
Benefit: Users can prevent deliverability problems, ensuring consistent email performance and avoiding disruptions in communication.
Certified Compliance
Description: Folderly ensures data security and compliance with industry standards such as SOC 2 and ISO27001, protecting user information.
Benefit: Users can trust that their data is secure, allowing them to focus on improving email deliverability without security concerns.
Tailored Support
Description: Folderly offers expert support tailored to the specific needs of each user, providing guidance and solutions for email deliverability challenges.
Benefit: Users receive personalized assistance, helping them overcome unique deliverability issues and optimize their email campaigns.
Inbox Insights
Inbox Insights provides detailed insights into email placement across major providers, helping users understand where their emails land and why. It offers automated testing and comprehensive reports to improve email deliverability.
Features
Automated Test
Description: Users can select a mailbox and email template to conduct automated tests that provide precise insights into email placement.
Benefit: Users gain a clear understanding of their email placement, allowing them to make informed adjustments to improve deliverability.
Email Placement Report
Description: This feature provides users with detailed reports on where their emails are placed across major email providers, such as Gmail and Outlook.
Benefit: Users can identify placement issues and take corrective actions to ensure their emails reach the intended inboxes.
IP Insights
Description: Users receive comprehensive insights into their sending IPs, including type, sender score, and blacklist status.
Benefit: Users can monitor and improve their IP reputation, enhancing overall email deliverability.
Domain Health
Description: This feature provides in-depth insights into domain technical issues and offers step-by-step guides for resolution.
Benefit: Users can resolve domain issues that affect deliverability, ensuring their emails are properly authenticated and delivered.
Spam Words Checker
Description: Inbox Insights includes a spam words checker that supports 9 languages, helping users identify and remove potential spam triggers from their emails.
Benefit: Users can optimize their email content to avoid spam filters, improving the chances of their emails reaching the inbox.
Pulse
Pulse offers real-time monitoring and alerts for email deliverability, allowing users to detect and address issues as they happen. It integrates with popular email service providers and provides a user-friendly dashboard for easy management.
Features
Monitoring and Alerts
Description: Pulse provides real-time monitoring and alerts for email deliverability issues, allowing users to address problems immediately.
Benefit: Users can quickly resolve deliverability issues, minimizing disruptions to their email campaigns and maintaining high engagement rates.
Integration with Your Email
Description: Pulse integrates seamlessly with major email service providers, allowing users to monitor deliverability across different platforms.
Benefit: Users can manage their email deliverability from a single platform, streamlining their workflow and improving efficiency.
User-Friendly Dashboard
Description: Pulse features an intuitive dashboard that provides a clear overview of email deliverability performance, highlighting areas that need attention.
Benefit: Users can easily identify and address deliverability issues, improving the overall effectiveness of their email campaigns.
Built for Customization
Description: Pulse allows users to customize their notifications and alerts, syncing with email, SMS, Slack, and other tools.
Benefit: Users can tailor their monitoring setup to fit their specific needs, ensuring they receive timely alerts in their preferred format.
Regular Monitoring
Description: Users can regularly monitor their email placement by specifying inbox rate, mailbox, and email template, and selecting the right ESPs.
Benefit: Users can maintain high deliverability rates by continuously monitoring and adjusting their email strategies.
Email Deliverability Consulting
Folderly's consulting services provide expert guidance on improving email deliverability, offering tailored solutions and strategies to address specific challenges faced by businesses.
Features
Tailored Support
Description: Folderly offers expert support tailored to the specific needs of each user, providing guidance and solutions for email deliverability challenges.
Benefit: Users receive personalized assistance, helping them overcome unique deliverability issues and optimize their email campaigns.
Cause and Effect Guidelines
Description: Consulting services include identifying the reasons emails end up in spam and providing a plan to prevent it from happening again.
Benefit: Users can implement effective strategies to avoid spam filters, ensuring their emails reach the intended recipients.
Advanced Detection
Description: Consulting services include advanced detection of potential deliverability issues before they occur, ensuring emails reach the inbox.
Benefit: Users can proactively address deliverability challenges, maintaining consistent email performance.
In-depth Analyzing
Description: Consulting services provide in-depth analysis of email health through DNS records, content, and more, for targeted improvements.
Benefit: Users can make informed adjustments to their email strategies, improving deliverability and engagement.
Real-time Alerts
Description: Consulting services include real-time alerts when emails land in spam, with actionable tips to prevent future occurrences.
Benefit: Users can quickly address deliverability issues, minimizing the impact on their campaigns and maintaining high engagement rates.
Integrations
Folderly offers seamless integration with major email service providers via API and SMTP, supporting custom providers as well. This ensures that users can easily connect their existing email systems with Folderly's platform.
Features
API and SMTP Integration
Description: Folderly integrates with major email service providers via API and SMTP, allowing users to connect their existing email systems with ease.
Benefit: Users can seamlessly incorporate Folderly's deliverability tools into their existing workflows, enhancing their email marketing efforts.
Multi-Channel Sync
Description: Folderly allows users to sync their email deliverability monitoring with email, SMS, Slack, and other tools.
Benefit: Users can receive deliverability alerts and updates through their preferred communication channels, ensuring timely responses to issues.
ESP Compatibility
Description: Folderly is compatible with popular email service providers like Gmail and Outlook, ensuring broad usability.
Benefit: Users can integrate Folderly with their preferred email platforms, maintaining consistency in their email marketing operations.
User-Friendly Interface
Description: Folderly's integration features an intuitive interface that provides a clear overview of email deliverability performance.
Benefit: Users can easily manage and monitor their email deliverability, making informed decisions to improve campaign outcomes.
Effortless Integration
Description: Folderly allows users to effortlessly connect multiple integrations to receive spam alerts through various tools.
Benefit: Users can streamline their deliverability monitoring process, ensuring they are always informed of potential issues.
Quantitative Benefits
"How Adhesive Media Got 25% Reply Rate and Tripled Revenue with Folderly"
"Building a cold outreach channel with 70% open rate and 21% reply rate"
"How Select Partnerships Got 25% Reply Rate and Tripled Revenue with Folderly"
"Start getting found with 99% inbox placement."
"We were getting a 20% reply rate, and out of nowhere, it went all the way down to 5%."
"The response rate went all the way up to 25%."
"60% Open Rate"
"99% Email Deliverability"
"Currently, the open rate for WillowTree campaigns is around 70%."
"The average reply rate went from 0% to a solid 21% and kept growing in the course of the campaigns."
"With our warm-up campaigns, the client was able to send no more than 250 messages per mailbox"
Testimonials
"How Adhesive Media Got 25% Reply Rate and Tripled Revenue with Folderly"
Brandon Pourmorady, Founder at Adhesive Media
Source: Folderly | Email Deliverability Software To Supercharge Outreach
"Building a cold outreach channel with 70% open rate and 21% reply rate"
Michael Colombo, Partner, CEO at Willow Tree
Source: Folderly | Email Deliverability Software To Supercharge Outreach
"We thought that Folderly was the best option, the most premium option, and the most unique option"
Brandon Pourmorady, Founder at Select Partnerships
Source: Select Partnerships Gets 25% Reply Rate Growth with Folderly
"We were getting a 20% reply rate, and out of nowhere, it went all the way down to 5%."
Brandon Pourmorady, Founder at Select Partnerships
Source: Select Partnerships Gets 25% Reply Rate Growth with Folderly
Customer Stories
Adhesive Media
Problem: Needed to improve email marketing performance
Value Add: Folderly helped improve their email deliverability and performance
Outcome: Achieved a 25% reply rate and tripled revenue
Source: Folderly | Email Deliverability Software To Supercharge Outreach
Willow Tree
Problem: Needed to build an effective cold outreach channel
Value Add: Folderly assisted in improving email deliverability and performance for cold outreach
Outcome: Achieved a 70% open rate and 21% reply rate for their cold outreach channel
Source: Folderly | Email Deliverability Software To Supercharge Outreach
Select Partnerships
Problem: Challenges in cold email outreach and revenue generation
Value Add: Folderly improved their email deliverability and outreach effectiveness
Outcome: Achieved a 25% reply rate and tripled their revenue
Source: Customer Success Stories and Case Studies - Folderly
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