Cabal
Overview
Cabal is a collaborative network platform designed to help companies maximize the value of their investors and advisors. It provides a workspace that enables companies to engage their supporters in various business activities such as sales, marketing, recruitment, and strategic guidance. The platform aims to streamline communication and collaboration between companies and their network of supporters, enhancing business growth and success.
Industry: Collaborative Software
Ideal Customer Profiles: Cabal's ideal customers are startups and growing companies that are looking to leverage their network of investors and advisors for business growth. These companies are likely seeking to enhance their sales, marketing, recruitment, and strategic decision-making processes by engaging their supporters more effectively.
Website: getcabal.com
LinkedIn: http://linkedin.com/company/getcabal
Products
Collaborative Network Platform
Cabal's platform integrates with CRM systems and provides a collaborative workspace that allows companies to engage their network of investors and advisors effectively. It automates workflows and provides tools for targeted asks, making it easier for companies to leverage their supporters' networks.
Features
Targeted Asks
Description: This feature allows companies to request specific types of support from their network, such as sales introductions, social media promotion, or candidate referrals. It helps companies to focus their requests and get the most relevant support from their network.
Benefit: Increases the effectiveness of network engagement by ensuring that requests are specific and targeted, leading to more successful outcomes.
CRM Integration
Description: Cabal integrates with existing CRM systems, allowing companies to seamlessly connect their network of investors and advisors with their customer relationship management processes. This integration helps in maintaining up-to-date information and facilitates better communication.
Benefit: Enhances the efficiency of managing relationships and ensures that all network interactions are informed by the latest data.
Engagement Emails
Description: The platform provides tools for sending personalized 1:1 emails to supporters, keeping them informed about the company's progress and updates. This feature is designed to increase engagement and maintain strong relationships with supporters.
Benefit: Improves communication and engagement with supporters, leading to stronger relationships and more active involvement.
Automated Workflow
Description: Cabal offers automated workflows with pre-built templates and standard agreements, reducing the time and effort required to activate and engage supporters. This feature streamlines the process of collaboration and communication.
Benefit: Saves time and reduces administrative burden, allowing companies to focus on strategic activities.
Single Workspace for Engagement
Description: The platform provides a centralized workspace where companies can manage all interactions with their network. It allows for making introductions, tracking contributions, and connecting with top talent, all from one place.
Benefit: Simplifies the management of network interactions and enhances the ability to leverage the network for various business needs.
Testimonials
"Many VC firms produce their own findings on a company or space, but Craft's research was deeper, more nuanced and, ultimately, more helpful than anything else I encountered. It not only speaks to their depth of knowledge, but also how they operate as a leading firm."
Christina Cacioppo, Co-Founders/CEO at Vanta
Source: Craft Ventures
"Especially if you're Bottom Up SaaS, Craft is SUPER helpful and will work very hard on your behalf. They've helped us on everything from sales, marketing and hiring, to planning, forecasting, and messaging."
Quinn Slack, Co-Founders at Sourcegraph
Source: Craft Ventures
"Craft is more than an investor; they're our partners. Their strategic counsel and resources have helped us scale quickly, from Seed to Growth."
Niji Sabharwal, Co-Founder/CEO at AgentSync
Source: Craft Ventures
"We had several firms to choose from and we decided to go with Craft. I can honestly tell you this was one of the absolute best decisions I've ever made."
Zeb Evans, Founder/CEO at ClickUp
Source: Craft Ventures
"Craft has been a terrific partner to us at SentiLink. They're our first call for anything GTM, and have dug in with us on everything from high-level strategy to literally reviewing emails."
Naftali Harris, Co-Founders at SentiLink
Source: Craft Ventures
"Here's a cheat code I've been using to accelerate deals all throughout the funnel, I use Cabal"
Blaise Bevilacqua, GTM Lead at Glue
"The secret is out... such an amazing tool"
Scotland Foss, Team builder. Software sales. High performer
"Ditto. Makes it easy for everyone in involved."
Jason Smith, CEO at Klue
Customer Stories
UserGems
Problem: Needed to accelerate deals throughout the sales funnel
Value Add: Cabal ingested open opportunities from Salesforce and connected them with investors, customers, and leadership's LinkedIn profiles to enable referrals and social proof
Outcome: Enabled more effective and scalable referral process, providing social proof and validation to accelerate deals
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