Klue
Overview
Klue is a competitive enablement platform that helps businesses gather, analyze, and distribute competitive intelligence to improve decision-making and win more deals. The platform integrates with existing tools to provide real-time insights and actionable content, enabling teams across the organization to stay informed about market trends and competitor activities.
Industry: Competitive Intelligence
Ideal Customer Profiles: Klue's ideal customers are medium to large enterprises with dedicated sales, marketing, and product teams that require comprehensive competitive intelligence to inform their strategies. These customers are likely in highly competitive industries where staying ahead of market trends and competitor moves is crucial.
Website: klue.com
LinkedIn: http://linkedin.com/company/klue
Products
Klue Compete
Klue Compete centralizes competitive intelligence, making it easy to collect, curate, and deliver insights across the organization. It integrates with existing tools to provide real-time, actionable insights.
Features
Automated Data Collection
Description: Klue Compete automatically gathers data from various public sources, including websites, social media, and press mentions, to provide comprehensive competitive intelligence.
Benefit: Users save time and increase their coverage of competitor activities without manual data collection.
Content Creation and Management
Description: The platform allows users to create and manage various types of competitive content, such as battlecards and executive summaries, in a centralized location.
Benefit: Ensures that all competitive content is up-to-date and easily accessible, improving strategic decision-making.
Tool Integrations
Description: Klue Compete integrates with popular workplace tools, allowing users to access competitive insights directly within their existing workflows.
Benefit: Increases user adoption and ensures that insights are readily available when needed, enhancing productivity.
Noise Reduction
Description: The platform uses AI to filter out irrelevant data, ensuring that users only see the most pertinent competitive intelligence.
Benefit: Reduces information overload and allows users to focus on actionable insights.
Impact Measurement
Description: Klue Compete provides tools to measure the impact of competitive intelligence on various business metrics, such as win rates and sales cycle length.
Benefit: Helps businesses understand the ROI of their competitive intelligence efforts and make data-driven improvements.
Klue AI
Klue AI enhances the competitive intelligence process by using artificial intelligence to automate data analysis and provide deeper insights.
Features
Noise Reduction
Description: Klue AI uses advanced algorithms to filter out irrelevant information, ensuring that users only receive the most relevant competitive insights.
Benefit: Saves time and increases the efficiency of competitive intelligence processes.
Review Insights
Description: The AI component can quickly summarize large volumes of competitor reviews, highlighting key sentiments and trends.
Benefit: Provides a quick understanding of market perceptions and competitor strengths and weaknesses.
Natural Language Processing
Description: Users can interact with Klue AI using natural language queries to receive instant answers and insights.
Benefit: Improves user experience by making it easier to access information and insights.
Alert Summarization
Description: Klue AI can summarize articles and alerts, helping users quickly understand the significance of new information.
Benefit: Enables faster decision-making by providing concise and relevant summaries.
Personalized Alerts
Description: The AI learns from user interactions to provide more personalized and relevant alerts over time.
Benefit: Ensures that users receive the most pertinent information, tailored to their specific needs.
Klue Collect
Klue Collect centralizes the collection of competitive intelligence, allowing users to gather data from both external and internal sources efficiently.
Features
Automated Data Collection
Description: The feature automates the collection of data from various public sources, including websites, social media, and press mentions.
Benefit: Increases the breadth of competitive intelligence without manual effort.
Crowdsourced Intel
Description: Allows employees to contribute competitive intelligence from within the organization using tools like email and Slack.
Benefit: Enhances the depth and accuracy of competitive insights by leveraging internal knowledge.
AI-Driven Filtering
Description: Uses AI to filter out irrelevant data, ensuring that only the most relevant intelligence is presented to users.
Benefit: Reduces information overload and focuses user attention on actionable insights.
Unlimited Competitor Tracking
Description: Enables users to track an unlimited number of competitors and product lines, providing comprehensive market coverage.
Benefit: Ensures no competitor activity is missed, providing a complete view of the competitive landscape.
Easy Intel Sharing
Description: Facilitates the sharing of competitive intelligence across the organization, making it easy for employees to contribute insights.
Benefit: Promotes a culture of information sharing and collaboration, enhancing the overall competitive intelligence program.
Klue Analyze
Klue Analyze simplifies the analysis of competitive intelligence, allowing users to quickly generate insights and focus on strategic decision-making.
Features
Simplified Analysis Workflow
Description: Streamlines the process of analyzing competitive intelligence, enabling users to quickly process and contextualize data.
Benefit: Frees up time for strategic analysis and decision-making.
Automated Tagging and Saving
Description: Automatically organizes and stores competitive intelligence, creating a searchable repository for future reference.
Benefit: Facilitates easy access to historical data for ad hoc research and strategic planning.
Triage Mode
Description: Allows users to quickly review and prioritize new intelligence, ensuring that important insights are not overlooked.
Benefit: Enhances efficiency and ensures that critical information is acted upon promptly.
Contextual Insight Sharing
Description: Enables users to add context to intelligence before sharing it with stakeholders, explaining its significance.
Benefit: Improves the relevance and impact of shared insights, aiding in informed decision-making.
Historical Database
Description: Builds a comprehensive database of competitive intelligence, allowing for in-depth research and analysis.
Benefit: Supports long-term strategic planning and competitive analysis.
Klue Distribute
Klue Distribute ensures that competitive insights are delivered to the right teams in a format that is easy to consume and act upon.
Features
Tool Integrations
Description: Integrates with popular workplace tools to deliver competitive insights directly within existing workflows.
Benefit: Increases accessibility and ensures that insights are available when and where they are needed.
Internal Intel Digest
Description: Allows users to create and distribute regular updates and insights across the organization through various communication channels.
Benefit: Keeps all teams informed and aligned with the latest competitive intelligence.
Global Search
Description: Provides a powerful search function that allows users to quickly find relevant competitive content.
Benefit: Saves time and ensures that users can access the information they need promptly.
Short-Form Content
Description: Delivers insights in concise formats such as Cards and Battlecards, making them easy to consume and act upon.
Benefit: Enhances user engagement and ensures that insights are actionable.
Content Management
Description: Includes features for managing and updating content, ensuring that it remains current and trustworthy.
Benefit: Builds confidence in the competitive intelligence program and encourages ongoing use.
Quantitative Benefits
"Our data showed that sellers who are using Klue significantly outperform those who are not leveraging it — by as much as 25 percentage points in win-rate compared to those who don't."
"92% Ease of use"
"90% Ease of Setup"
"98% Quality of Support"
"98% Ease of Doing Business With"
"50% Decrease in time spent collecting intel"
Source: Collect - Klue
"8X Increase in competitor coverage"
Source: Collect - Klue
"10X Increase in competitor coverage"
Source: Collect - Klue
"60% Time saved across CI team"
Source: Collect - Klue
"88% of revenue impacted"
Source: Analyze - Klue
"50% increase in competitive win rate"
Source: Analyze - Klue
"3X increase in competitive win rate"
Source: Analyze - Klue
"95% seller confidence"
Source: Analyze - Klue
"100% Adoption from sales"
Source: Create - Klue
"55% Increase in average deal size"
Source: Create - Klue
"24% Increase in competitive win rate"
Source: Create - Klue
"75% Day reduction in sales cycle"
Source: Distribute - Klue
"92% Global user adoption"
Source: Distribute - Klue
"100% global user adoption"
Source: Measure - Klue
"35% Increase in win rate"
Source: Measure - Klue
"Klue filters out 90% of the noise, automatically tagging and categorizing the remaining 10% to save you time."
Source: AI - Klue
Testimonials
"Our data showed that sellers who are using Klue significantly outperform those who are not leveraging it — by as much as 25 percentage points in win-rate compared to those who don't."
Mahesh Babu, Head of Product Marketing at Contrast Security
Source: Klue | Competitive Enablement for every department of every business.
"Klue AI is a huge benefit to our organization. We're able to move more quickly with the insights we're aggregating, freeing up our bandwidth to more analysis with the results. More time and resources to develop a strategy in response to competitors gives our PMM team a huge advantage."
Ben Johnson, PMM at Velocity Global
Source: Klue | Competitive Enablement for every department of every business.
"We're constantly watching what's happening in the market with our competitors. Klue Alerts Summarization and Review Insights gives us the key takeaways from news, buyer reviews and other key information, which is an incredible time saver for our team, giving us the means to scale to a level we otherwise couldn't do."
Ben Hoffman, Senior Manager, Competitive Intelligence at Adobe
Source: Klue | Competitive Enablement for every department of every business.
"Intel curation and monitoring all competitors, not just our biggest threats – were very important to us, in selecting the right Competitive Enablement platform. And this is why we chose Klue."
Tirrah Switzer, Director of Product Marketing at Community Brands
Source: Klue | Competitive Enablement for every department of every business.
"With a lean team, delivering and updating competitive updates to the field can be a challenge. With Klue, we've been able to deliver time stamped intel to Sales on a weekly basis, resulting in fewer repeat requests and more confidence in the intel itself."
Chris Janiszewski, Director of Market Intelligence at UiPath
Source: Klue | Competitive Enablement for every department of every business.
"Over the last 5 yrs, Klue has supported the scale and growth of our Competitive Enablement program, helping us deliver relevant insights to thousands of sellers. The strategic importance has been endorsed across all levels of our organization. Klue is a core part of Dell's seller enablement technology stack."
Andrew Glinka, Vice President, Competitive Intelligence at Dell Technologies
Source: Klue | Competitive Enablement for every department of every business.
"Intel curation and the ability to monitor all competitors, not just our biggest threats — that's why we chose Klue over the competition."
Tirrah Switzer, Senior Director of Product Marketing
Source: Collect - Klue
"Klue's automated collection and consolidation of intel from a myriad of data sources allows me to stay on top of what's happening in the market, and ensures that I provide the best possible analysis of that information."
Matt Tyree, Head of Competitive Intelligence, Data Management & SME
Source: Collect - Klue
"One of the biggest jumps in our competitive program happened once we crowdsourced intel collection using Klue. We could gather information at scale and ensure that information wasn't getting stuck in the minds of a few individuals."
Patty McDonald, Head of Solution Marketing, Communications & Analyst Relations
Source: Collect - Klue
"Our space is moving incredibly fast. Klue has been a key component in our Competitive program and one that fuels our hyper growth in this market."
Will Davis, Vice President of Product Marketing
Source: Collect - Klue
"As disciplined competitive intel practitioners, we needed more than just access to news articles. Klue's tool and Compete Strategy team not only made data collection more efficient, but resulted in meaningful insights for all levels of UIPath, including the Board."
Justin Grindal, Senior Director of Product Management at UIPath
Source: Analyze - Klue
"We compete in a massive segment, approaching 40% CAGR and 70+ competitors – all chasing a $600B TAM. I simply can't do my job and meet the needs of so many teams without Klue."
Matt Coblentz, Competitive Intelligence Manager
Source: Analyze - Klue
"We're in a heated space in a $2B industry. Using Klue, we make competitive insights actionable for our teams to impact revenue and support our go-to-market plan."
Dustin Ray, Director of Competitive Intelligence
Source: Create - Klue
"Our Sales teams really trust the information they've been given, and we see this in the conversations they're having with each other. They see Klue as the single source of truth, providing holistic value across the organization."
Brock Everett, Competitive Intel Ambassador
Source: Create - Klue
"The ability to instantly share insights through our existing tech stack was a key reason we chose Klue."
Chuck Kramer, Sr Market Analyst at Neo4j
Source: Distribute - Klue
"Research is time consuming. Competition comes in waves. Klue helps me ask the right questions, look like an expert, and show how SpotOn adds more value."
Preston Hardaway, Team Lead, SMB Consultant at SpotOn
Source: Distribute - Klue
"One of our reps pitching to a $200M prospect, discovered a competitor in the deal – she immediately jumped into Klue, found the right kill traps, weaknesses, positioning points and immediately shared this with the prospect, live on the phone. This is awesome!"
Pat Wall, Director of Competitive Intelligence
Source: Distribute - Klue
"It's been eye-opening how valuable Klue has been for so many teams at DailyPay – Product, Product Marketing, Business Operations. Our small CI team can now enable our entire company with valuable insights and have a larger impact on revenue. Our early success is already tapping us into other strategic programs at the company!"
Allegra Ingerson, Senior Manager, Market Strategy and Competitive Insights at DailyPay
Source: Distribute - Klue
"Klue's Impact Analysis is one of 3 key pillars we use at Shopify to measure the success of our competitive program, and a testament to how invested Klue is in our success. The analysis has given us a good baseline for which content is used in deals, allowing me to understand how our team and work contribute to revenue."
Dennis Brosnan, Market Insights Lead at Shopify
Source: Measure - Klue
"Klue gives us the platform to scale our competitive enablement program. It's where we organize, collaborate and share competitive insights across VMware. The ability to track how these insights impact revenue is a key reason we chose Klue."
Kimberly Bauer, Manager, Competitive Intelligence at VMware
Source: Measure - Klue
"Using Klue's Threat Analysis with our win-loss results, we could prioritize where to spend time and resources, and see which competitors we should be focusing on. This was a key step in our competitive lifecycle process."
Mark Balkenende, VP Product Marketing
Source: Measure - Klue
"Klue's AI-powered Insights not only save us time in gathering what users voice about us and our competitors, it gives me proof points that I can share with multiple teams – Product, CS, Enablement. We've become much more efficient in competitive coverage and content maintenance. Love that Klue is thoughtfully evolving and continually adding value to our CI program!"
Lisa Taylor, Manager – Competitive Intelligence at Unknown
Source: AI - Klue
"Klue's AI is really benefiting our org. We're able to move more quickly using the insights we collect and aggregate – and this frees up bandwidth to be more analytical. We can spend more time and resources on developing a strategy in response to what our competitors are doing, and that's a huge advantage for our PMM team – me in particular is our primary owner of our CI program."
Brett Johnson, PMM – Market Intelligence at Unknown
Source: AI - Klue
"Buyer reviews are increasingly driving decision making, and understanding how our solutions and competitors are being perceived is incredibly useful. Klue's AI brings these important insights together for us to evaluate and analyze."
Matt Tyrer, President & Chief Analyst at The Competitive Corner
Source: AI - Klue
"It takes countless hours of exploring different sites to find and make sense of buyers' reviews about our competitors. Klue's Review Insights makes this much simpler, saving me a ton of work and time."
Raina Hathorne, Product Marketing Manager at Unknown
Source: AI - Klue
Customer Stories
Contrast Security
Problem: Sellers needed to improve their performance against competitors.
Value Add: Klue provided a platform for sellers to leverage competitive insights.
Outcome: Sellers using Klue outperformed those who didn't by as much as 25 percentage points in win-rate.
Source: Klue | Competitive Enablement for every department of every business.
Velocity Global
Problem: The organization needed to move more quickly with competitive insights.
Value Add: Klue AI helped aggregate insights more efficiently, freeing up bandwidth for analysis.
Outcome: The PMM team gained more time and resources to develop strategies in response to competitors, giving them a huge advantage.
Source: Klue | Competitive Enablement for every department of every business.
Adobe
Problem: The team needed to efficiently monitor market and competitor activities.
Value Add: Klue Alerts Summarization and Review Insights provided key takeaways from news, buyer reviews, and other key information.
Outcome: The team saved a significant amount of time and was able to scale their competitive intelligence efforts to a level they otherwise couldn't achieve.
Source: Klue | Competitive Enablement for every department of every business.
Community Brands
Problem: The company needed a comprehensive solution for competitive intelligence curation and monitoring.
Value Add: Klue provided the ability to monitor all competitors, not just the biggest threats.
Outcome: Community Brands chose Klue as their Competitive Enablement platform due to its comprehensive monitoring capabilities.
Source: Klue | Competitive Enablement for every department of every business.
UiPath
Problem: The lean team faced challenges in delivering and updating competitive updates to the field.
Value Add: Klue enabled the delivery of time-stamped intel to Sales on a weekly basis.
Outcome: The team experienced fewer repeat requests and increased confidence in the intel itself.
Source: Klue | Competitive Enablement for every department of every business.
Dell Technologies
Problem: Dell needed to scale and grow their Competitive Enablement program over several years.
Value Add: Klue supported the delivery of relevant insights to thousands of sellers.
Outcome: Klue became a core part of Dell's seller enablement technology stack, with its strategic importance endorsed across all levels of the organization.
Source: Klue | Competitive Enablement for every department of every business.
Tirrah Switzer
Problem: Needed to monitor all competitors, not just the biggest threats.
Value Add: Klue provided the ability to monitor all competitors and curate intel effectively.
Outcome: Chose Klue over the competition due to its comprehensive competitor coverage and intel curation capabilities.
Source: Collect - Klue
Matt Tyree
Problem: Staying on top of market happenings and providing the best possible analysis of information.
Value Add: Klue's automated collection and consolidation of intel from multiple data sources.
Outcome: Able to stay on top of market happenings and provide the best possible analysis of information.
Source: Collect - Klue
Patty McDonald
Problem: Information getting stuck in the minds of a few individuals.
Value Add: Klue enabled crowdsourcing of intel collection at scale.
Outcome: Experienced one of the biggest jumps in their competitive program by gathering information at scale and ensuring it wasn't limited to a few individuals.
Source: Collect - Klue
Will Davis
Problem: Operating in a fast-moving market space.
Value Add: Klue served as a key component in their Competitive program.
Outcome: Fueled hyper-growth in their fast-moving market.
Source: Collect - Klue
Neo4j
Problem: Needed to share insights through existing tech stack
Value Add: Klue provided the ability to instantly share insights through their existing tech stack
Outcome: Chose Klue as their competitive intelligence solution
Source: Distribute - Klue
SpotOn
Problem: Time-consuming research and difficulty in appearing as an expert
Value Add: Klue helped ask the right questions, look like an expert, and show how SpotOn adds more value
Outcome: Improved ability to handle competition and demonstrate value to prospects
Source: Distribute - Klue
DailyPay
Problem: Limited impact of small CI team across the organization
Value Add: Klue enabled the CI team to provide valuable insights to multiple teams including Product, Product Marketing, and Business Operations
Outcome: Larger impact on revenue and tapping into other strategic programs at the company
Source: Distribute - Klue
Shopify
Problem: Needed to measure the success of their competitive program
Value Add: Klue's Impact Analysis provided a baseline for understanding which content is used in deals and how the team's work contributes to revenue
Outcome: Gained a good baseline for understanding content usage in deals and the team's contribution to revenue
Source: Measure - Klue
VMware
Problem: Needed to scale their competitive enablement program
Value Add: Klue provided a platform to organize, collaborate, and share competitive insights across VMware, with the ability to track how these insights impact revenue
Outcome: Successfully scaled their competitive enablement program and gained the ability to track the impact of insights on revenue
Source: Measure - Klue
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