Mediafly
Overview
Mediafly is a leading provider of revenue enablement solutions, offering a comprehensive platform that integrates sales enablement, content management, and revenue intelligence to empower enterprise revenue teams. Their solutions are designed to enhance buyer engagement, optimize sales processes, and drive predictable revenue growth through personalized and interactive experiences.
Industry: Sales Enablement
Ideal Customer Profiles: Mediafly's ideal customers are large enterprise revenue teams, including sales, marketing, and finance departments, looking to enhance their sales enablement processes, improve buyer engagement, and drive revenue growth through data-driven insights and interactive content.
Website: mediafly.com
LinkedIn: http://linkedin.com/company/mediafly
Twitter: http://twitter.com/insightsquared
Products
Revenue Enablement
Mediafly's Revenue Enablement platform connects intelligence and enablement, providing a single source of truth to improve productivity and efficiency across the organization.
Features
Enterprise Enablement Solutions
Description: Provides a comprehensive platform that integrates sales enablement and revenue intelligence to empower sales teams to execute at the highest levels.
Benefit: Boosts seller confidence and productivity by providing a unified platform for sales enablement.
Consistency and Visibility
Description: Ensures consistent messaging and visibility throughout the buyer's journey by providing a single source of truth for all sales activities.
Benefit: Enhances the buyer's journey by ensuring consistent and visible sales processes.
Sales Play Optimization
Description: Tracks the effectiveness of content assets, including consumption, shares, and interactions, to optimize sales strategies.
Benefit: Reduces time wasted on ineffective content and improves sales outcomes.
Personalized Sales Interactions
Description: Utilizes interactive and trackable content to create engaging buyer experiences that exceed customer expectations.
Benefit: Enhances buyer engagement and drives sales success through personalized interactions.
Single Vendor Solution
Description: Offers a comprehensive solution that addresses a range of revenue challenges without the need for multiple platforms.
Benefit: Simplifies the sales process by providing a single platform for all revenue-related activities.
Content Management
Mediafly's Content Management solution provides a centralized platform for managing, distributing, and personalizing content, ensuring that sellers have access to the most relevant and up-to-date assets.
Features
Centralized Content Management
Description: Stores, manages, and distributes content from a single location, allowing marketers to maintain control over brand messaging while ensuring sellers have access to relevant assets.
Benefit: Ensures sellers have access to high-quality content that leads buyers to yes.
Flexible Access
Description: Allows sales teams to access approved content and track engagement whether they are online, offline, remote, or on-site.
Benefit: Enables sales teams to engage buyers with relevant content regardless of their location.
Content Impact Analysis
Description: Provides insights into how content is used throughout the sales cycle, including real-time interactions and engagement metrics.
Benefit: Helps marketing teams optimize content strategy and improve the sales process.
Content Control
Description: Gives marketers full control over brand and messaging, ensuring that only approved content is used by sales teams.
Benefit: Maintains brand integrity and ensures consistent messaging across all sales interactions.
Personalized Content Engagement
Description: Enables sales teams to engage buyers with personalized content that is relevant to their needs and interests.
Benefit: Increases buyer engagement and improves the likelihood of closing deals.
Sales Readiness
Mediafly's Sales Readiness solution provides personalized learning paths and interactive training content to close knowledge gaps and boost sales skills across the revenue team.
Features
Scalable Training
Description: Offers scalable training solutions that close knowledge gaps and boost sales skills across the revenue team.
Benefit: Ensures all team members have the skills needed to close deals faster.
Personalized Learning Paths
Description: Creates personalized learning paths that address each team member's specific needs, ensuring they have the necessary skills and knowledge.
Benefit: Maximizes the sales team's potential by providing tailored training solutions.
Interactive Training Content
Description: Provides interactive and engaging training content, including videos, quizzes, and simulations, to improve information retention and build a high-performing team.
Benefit: Enhances training effectiveness and accelerates skill development.
Real-Time Performance Analytics
Description: Offers real-time performance analytics to track team progress and identify areas for improvement.
Benefit: Enables managers to provide targeted feedback and support where it's needed most.
Best Practice Replication
Description: Allows teams to replicate best practices and improve performance through interactive training.
Benefit: Drives continuous improvement and ensures consistent sales success.
Sales Coaching
Mediafly's Sales Coaching solution provides custom coaching recommendations and performance insights to drive continuous improvement across go-to-market teams.
Features
Scalable Coaching Plans
Description: Provides custom coaching recommendations based on conversation analysis, allowing managers to create and implement coaching plans at scale.
Benefit: Ensures all team members receive personalized coaching to improve performance.
Accountability in Training
Description: Uses flexible assessments to evaluate conversations and demos, holding reps and managers accountable for their performance.
Benefit: Improves sales performance by ensuring accountability and adherence to best practices.
Coaching Effectiveness Analysis
Description: Provides insights into coaching effectiveness through performance dashboards, allowing managers to focus on the skills that matter most for revenue.
Benefit: Optimizes coaching efforts and improves sales outcomes.
Performance Dashboards
Description: Offers performance dashboards that provide insights into sales performance and coaching effectiveness.
Benefit: Enables managers to track progress and identify areas for improvement.
Conversation-Based Coaching
Description: Uses conversation analysis to provide custom coaching recommendations, helping managers identify areas for improvement.
Benefit: Enhances coaching effectiveness by providing targeted recommendations.
Buyer Engagement
Mediafly's Buyer Engagement solution delivers personalized, interactive experiences that captivate buyers and drive sales success.
Features
Immersive Buyer Experiences
Description: Delivers personalized and interactive experiences that captivate buyers and drive engagement throughout the sales process.
Benefit: Increases buyer engagement and improves the likelihood of closing deals.
Memorable Engagement
Description: Creates memorable buyer experiences through personalized microsites, interactive walkthroughs, and value-based reports.
Benefit: Captures buyer attention and guides them down the path to purchase.
Relevant Content Sharing
Description: Allows sales teams to easily share relevant content that resonates with buyers, staying on-brand and on-message.
Benefit: Enhances buyer engagement by providing content that is tailored to their needs.
Sales Cycle Acceleration
Description: Tracks every activity and engagement to assess content effectiveness and drive next steps in the sales process.
Benefit: Accelerates sales cycles by replicating successful strategies and content.
Personalized Microsites
Description: Uses personalized microsites to guide buyers through the sales process, providing compelling business cases and interactive content.
Benefit: Improves buyer engagement and increases the likelihood of closing deals.
Quantitative Benefits
"Gartner suggests that by 2025, 80% of all B2B sales interactions will happen in digital channels."
Source: Video Selling
Testimonials
"Mediafly allowed us to go from sellers spending hours searching for or creating rogue content to automatically surfacing the right content at the right time. The app knows who I am, where I'm located, and other details about what's most relevant for me, so I can provide a curated experience for my customers."
Devin Long, Business Intelligence & Data Strategy at PepsiCo
"Mediafly enables a lot more than just sales. Since launch, people across the organization from sales to marketing to finance and supply chain are asking for training and access to the tools."
Kevin White, Director, CRM, Sales Process & Technology Enablement at Sealed Air
"Give your team powerful tools like Mediafly with simple, digestible user interfaces that are easy to get behind. Together, we've made it easier for the customer to look good and say yes."
Doug May, VP Value Acceleration at Databricks
"Using Mediafly, I know when my customer has opened a brochure or video and can automatically keep track of what I've sent via CRM. I can access all content across a wide variety of topics and product lines whether online, offline, in email or SAP, on my browser, at a tradeshow, and in real-time with customers."
Anne Matzinger, Global Commercial Excellence Manager at Huntsman Advanced Materials
Source: Revenue Enablement
"With Mediafly, I can see what content my prospects are viewing, for how long, and whether they've shared it in real-time. That allows me to follow up with relevant and personalized information when I know my buyer is most engaged. I can already attribute that to closed new business."
Gabriel De La Torriente, Sales Leader T&I, Distribution & Wind at Huntsman Advanced Materials
Source: Content Management
"Our teams watch the game film to improve on the court and the ice. When sales reps and managers heard their own tape, their calls got better overnight, and it transformed our culture."
John Abbamondi, EVP, Ticketing, Suites & Hospitality at Madison Square Garden Company
Source: Sales Coaching
"Instead of sending ten different attachments to a single customer, I can send one link to a curated content collection in Mediafly. I've already had customers tell me how much they appreciate the streamlined content experience."
Matt Pogue, Senior Sales Representative at Huntsman Advanced Materials
Source: Buyer Engagement
"Mediafly immediately amplified and elevated our entire GTM suite of materials and process"
Source: Interactive Experiences
"Gartner suggests that by 2025, 80% of all B2B sales interactions will happen in digital channels. We wanted to invest in a sales enablement tool that enhanced the experience for buyers and sellers no matter where they engaged."
Katie Sutton
Source: Video Selling
Customer Stories
PepsiCo
Problem: Sellers spending hours searching for or creating rogue content
Value Add: Mediafly automatically surfaces the right content at the right time, providing a curated experience for customers
Outcome: Went from sellers spending hours searching for or creating rogue content to automatically surfacing the right content at the right time. The app knows who the seller is, their location, and other relevant details, enabling them to provide a curated experience for customers.
Sealed Air
Problem: Limited usage of sales enablement tools across the organization
Value Add: Mediafly provided tools that were useful beyond just sales, extending to marketing, finance, and supply chain
Outcome: Since launch, people across the organization from sales to marketing to finance and supply chain are asking for training and access to the tools, enabling sales growth and improving engagement.
Databricks
Problem: Difficulty in making it easy for customers to say yes
Value Add: Mediafly provided powerful tools with simple, digestible user interfaces
Outcome: Made it easier for the customer to look good and say yes, helping Databricks win more deals.
Huntsman Advanced Materials
Problem: Difficulty tracking customer interactions with sales content and accessing a wide variety of content across different platforms.
Value Add: Mediafly provided a solution that allows tracking when customers open brochures or videos, automatically keeps track of sent materials via CRM, and enables access to all content across various topics and product lines through multiple platforms.
Outcome: Improved ability to track customer engagement with sales materials and access content across various channels, leading to more effective sales interactions and better customer insights.
Source: Revenue Enablement
Madison Square Garden Company
Problem: Sales reps and managers needed to improve their calls and transform their culture.
Value Add: Mediafly provided a platform for sales reps and managers to hear their own recorded calls, allowing them to analyze and improve their performance.
Outcome: Their calls got better overnight, and it transformed their culture. The team now watches the 'game film' to improve, similar to how they improve on the court and the ice.
Source: Sales Coaching
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