Noki
Overview
Noki is an AI-powered data enrichment platform designed for enterprise use cases, offering custom AI signals to enhance B2B data insights. It helps businesses automate data collection, build conversion and churn models, and create personalized outreach campaigns, thereby optimizing sales and marketing efforts.
Industry: Data Enrichment
Ideal Customer Profiles: Noki's ideal customers are enterprise-level businesses that require advanced data enrichment solutions for sales, marketing, and operations. These include companies looking to automate data processes, enhance CRM systems, and improve account targeting and qualification.
Website: noki.so
LinkedIn: http://linkedin.com/company/joinnoki
Products
AI Signals
Noki's AI Signals allow businesses to create custom data points that automatically qualify account lists, providing a tailored approach to data enrichment that aligns with specific business needs.
Features
Custom Data Points
Description: This feature allows users to create and use custom data points to automatically qualify account lists of any size, ensuring that the data aligns with the specific needs of the business.
Benefit: Users can map their real Ideal Customer Profile (ICP) directly onto their account lists, improving targeting accuracy.
Hyper-Targeted Campaigns
Description: Users can aggregate various signals to create highly targeted sales or marketing campaigns, using data points of their choosing.
Benefit: This feature enables more effective and efficient marketing efforts, leading to better engagement and conversion rates.
Sales Cycle Integration
Description: Noki allows users to create signals that can be used at any stage of the sales cycle, from top-of-funnel marketing to account executive alignment.
Benefit: This integration ensures that all sales and marketing efforts are data-driven and aligned with the company's strategic goals.
Upsell Opportunities
Description: The platform tracks key upsell proxies, helping account management teams identify which accounts are most likely to be receptive to new services.
Benefit: This feature increases the potential for revenue growth by identifying and targeting the most promising upsell opportunities.
Churn Prediction
Description: Noki enhances existing churn prediction models by tracking negative proxies, providing insights into when an account is more likely to churn.
Benefit: This proactive approach helps businesses retain customers by addressing potential issues before they lead to churn.
Data Enrichment
Noki's data enrichment capabilities allow businesses to enhance their CRM systems with any public data point, providing a comprehensive view of potential and existing customers.
Features
CRM Enrichment
Description: This feature allows businesses to enrich their CRM systems with a wide range of public data points, providing a more complete view of customer information.
Benefit: Enhanced CRM data leads to better customer insights and more informed decision-making.
Conversion and Churn Models
Description: Noki enables users to build sophisticated conversion and churn models with ease, using enriched data to predict customer behavior.
Benefit: These models help businesses optimize their sales strategies and improve customer retention.
Automated Account Research
Description: The platform automates the process of researching accounts, saving time and resources while providing comprehensive insights.
Benefit: Automation reduces the manual effort required for account research, allowing teams to focus on strategic activities.
Upsell Target Identification
Description: Noki helps businesses identify potential upsell targets by analyzing enriched data and customer behavior.
Benefit: This feature supports revenue growth by pinpointing accounts with the highest upsell potential.
Account Segmentation
Description: Users can segment accounts based on enriched data, allowing for more targeted marketing and sales efforts.
Benefit: Segmentation improves the precision of marketing campaigns, leading to higher engagement and conversion rates.
Account Management
Noki's account management tools leverage custom AI signals to provide deep insights into account status and opportunities, enhancing the effectiveness of account management strategies.
Features
Upsell Opportunity Identification
Description: This feature tracks key upsell proxies, helping account management teams identify which accounts are most likely to be receptive to new services.
Benefit: Increases potential for revenue growth by targeting the most promising upsell opportunities.
Customer Tracking
Description: Noki tracks customers using key upsell proxies, providing insights into account status and potential opportunities.
Benefit: Enhances account management by identifying and prioritizing high-value accounts.
Churn Prediction
Description: The platform builds on existing churn prediction models to track negative proxies, predicting when an account is more likely to churn.
Benefit: Helps businesses retain customers by addressing potential issues before they lead to churn.
Opportunity Evaluation
Description: Noki allows for in-depth evaluation of opportunities using time-bound signal restrictions and data from the public web.
Benefit: Provides comprehensive insights into potential opportunities, supporting informed decision-making.
Company Profiling
Description: Users can profile companies using custom data points, weighting different factors to build baseline risk scores.
Benefit: Improves risk assessment and decision-making by providing detailed company profiles.
Sales & Marketing
Noki's sales and marketing solutions use enriched data to create personalized outreach campaigns and segment accounts, enhancing the effectiveness of sales and marketing efforts.
Features
Personalized Outreach
Description: Noki enables the creation of personalized outreach campaigns using enriched data, ensuring that marketing messages are tailored to the recipient.
Benefit: Increases engagement and conversion rates by delivering relevant and personalized content.
Lead Scoring
Description: The platform scores leads using enriched data, providing a more accurate assessment of lead quality and potential.
Benefit: Improves lead prioritization and increases the efficiency of sales efforts.
Account Segmentation
Description: Users can segment accounts based on enriched data, allowing for more targeted marketing and sales efforts.
Benefit: Enhances the precision of marketing campaigns, leading to higher engagement and conversion rates.
Automated Research
Description: Noki automates the process of researching accounts, saving time and resources while providing comprehensive insights.
Benefit: Reduces manual effort and allows teams to focus on strategic activities.
AI Roadmap Integration
Description: Noki can be synced to a company's AI roadmap, accelerating the adoption of AI technologies and strategies.
Benefit: Supports the strategic implementation of AI, enhancing business capabilities and competitiveness.
Data Science
Noki's data science tools provide comprehensive data enrichment across any use case, supporting the development of conversion and churn models and other data-driven strategies.
Features
Comprehensive Data Enrichment
Description: Noki provides data enrichment capabilities that can be applied to any use case, supporting a wide range of data-driven strategies.
Benefit: Enhances the quality and scope of data available for analysis, improving decision-making and strategy development.
Model Building
Description: The platform enables users to build sophisticated conversion and churn models with ease, using enriched data to predict customer behavior.
Benefit: Optimizes sales strategies and improves customer retention through accurate predictions.
Automated Research
Description: Noki automates the process of researching accounts, saving time and resources while providing comprehensive insights.
Benefit: Reduces manual effort and allows teams to focus on strategic activities.
Upsell Target Identification
Description: Noki helps businesses identify potential upsell targets by analyzing enriched data and customer behavior.
Benefit: Supports revenue growth by pinpointing accounts with the highest upsell potential.
Account Segmentation
Description: Users can segment accounts based on enriched data, allowing for more targeted marketing and sales efforts.
Benefit: Improves the precision of marketing campaigns, leading to higher engagement and conversion rates.
Quantitative Benefits
"Awesome. We take our Sales Nav lists and go down from 10k companies to an ultra-targeted 500. It's cut our acquisition costs by 30%."
Source: Noki | Create custom AI signals
"We worked with 2 customers who found that on average 80% of the companies that demonstrated intent, were not relevant for them."
"We worked with 3 customers who found that on average 60% of the companies in their pipeline were not a good fit for them."
Testimonials
"The level of detail and accuracy - the breadth Noki is able to do that for and that everything is done automatically - it's game changing."
Source: Noki | Create custom AI signals
"Our revenue teams are able to use Noki so flexibly - net new sales, ABM outreach, MQLs, even sign-ups at our event stalls. It's like the opportunities are endless. More revenue teams need to know about this."
Source: Noki | Create custom AI signals
"We were looking to optimise our sales function and Noki was a perfect way to automate the data collection, so our team can focus on what they do best - selling."
Source: Noki | Create custom AI signals
"We're in the process of moving from purely open-source to targeted outbound, and wanted a platform that gives us the best knowledge possible about who to target."
Source: Noki | Create custom AI signals
"As a new sales function, we were struggling to adopt a repeatable approach to our account strategy. Noki helped us to find that, as well giving our reps freedom to mould their own approach."
Source: Noki | Create custom AI signals
"Our GTM strategy was too basic. Firmographics no longer work, and manual research isn't scalable. Noki solves both for us."
Source: Noki | Create custom AI signals
"Awesome. We take our Sales Nav lists and go down from 10k companies to an ultra-targeted 500. It's cut our acquisition costs by 30%."
Source: Noki | Create custom AI signals
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