Pocus
Overview
Pocus is a revenue data platform that empowers go-to-market (GTM) teams by leveraging AI-powered playbooks to optimize sales processes. It captures and analyzes buying intent signals to help sales representatives prioritize accounts, prospect smarter, and engage with potential customers at the right time. Pocus is trusted by high-performing teams at companies like Webflow, Miro, and Asana, and offers a comprehensive solution for managing the entire customer journey, from prospecting to retention.
Industry: Software
Ideal Customer Profiles: Pocus is ideal for high-performing GTM teams in SaaS companies, particularly those with a product-led growth strategy. It serves sales, customer success, RevOps, and marketing teams looking to optimize their sales processes and improve customer engagement through data-driven insights and AI-powered tools.
Website: pocus.com
LinkedIn: http://linkedin.com/company/pocus
Twitter: http://twitter.com/getpocus?lang=en
Products
Signal-based Selling Platform
Pocus captures and analyzes buying intent signals from various sources to help sales teams prioritize and engage with the best opportunities. It integrates with multiple data providers to enrich customer profiles and streamline the sales process.
Features
Buying Intent Signals
Description: Aggregates and analyzes signals such as website visits, content downloads, and product usage to identify high-intent prospects.
Benefit: Helps sales teams prioritize the best accounts and engage with them at the right time, increasing conversion rates.
Customer Identity Unification
Description: Combines first-party data with third-party intent signals to create comprehensive customer profiles.
Benefit: Provides a 360-degree view of customers, enabling more personalized and effective sales strategies.
AI-powered Prospecting
Description: Automates the prospecting process by using AI to identify and engage with high-potential leads.
Benefit: Saves time and increases efficiency by automating routine tasks and focusing on high-value opportunities.
Playbook Optimization
Description: Provides insights into the performance of sales playbooks and offers AI-driven recommendations for improvement.
Benefit: Enables continuous improvement of sales strategies, leading to better outcomes and higher revenue.
Governance and Efficiency
Description: Enhances team efficiency and governance by providing tools for better management and oversight of sales processes.
Benefit: Improves overall team performance and ensures alignment with organizational goals.
AI Strategy
AI Strategy in Pocus accelerates the process of developing a strategic account plan by synthesizing data and providing actionable insights, making every sales representative a strategic seller.
Features
Strategic Account Planning
Description: Uses AI to synthesize data and create comprehensive account plans quickly.
Benefit: Reduces the time and effort required for account research and planning, allowing reps to focus on strategic selling.
Customized AI Models
Description: Tailors AI models to fit the specific needs and data of a business, providing deeper insights.
Benefit: Delivers more relevant and actionable insights that are specific to the business context.
Time-saving Account Research
Description: Significantly reduces the time needed for account research by providing quick access to synthesized data.
Benefit: Increases productivity by allowing reps to spend more time on high-value activities.
Custom Account Plans
Description: Generates account plans that align with the company's value propositions and sales strategies.
Benefit: Ensures that sales efforts are aligned with company goals and customer needs.
Holistic Sales Enhancement
Description: Integrates AI Strategy into the entire sales process to enhance performance at every stage.
Benefit: Provides a comprehensive approach to sales optimization, leading to better results.
Pocus Enrich
Pocus Enrich unifies customer identity by connecting first-party data with rich intent signals from multiple data providers, creating a comprehensive view of each customer.
Features
Data Integration
Description: Integrates data from multiple sources to create a unified customer profile.
Benefit: Provides a complete view of customer interactions and behaviors, enabling more targeted sales efforts.
Comprehensive Enrichment
Description: Enhances customer profiles with data from various enrichment providers and custom AI scraping.
Benefit: Improves the accuracy and depth of customer insights, leading to more effective sales strategies.
GTM Playbook Creation
Description: Allows users to create go-to-market playbooks without needing technical support.
Benefit: Empowers sales teams to quickly develop and implement sales strategies.
Signal Consolidation
Description: Consolidates all relevant signals into a single platform for easy access.
Benefit: Simplifies the sales process by reducing the need to switch between multiple tools.
Customer Lifecycle Insights
Description: Tracks and analyzes key moments in the customer lifecycle to inform sales strategies.
Benefit: Enables proactive engagement and retention strategies, improving customer satisfaction and loyalty.
Pocus Engage
Pocus Engage automates GTM workflows and provides AI-powered prospecting tools to streamline the sales process and improve engagement with high-intent prospects.
Features
AI-powered Playbooks
Description: Uses AI to create playbooks that leverage high-intent signals for targeted engagement.
Benefit: Increases the effectiveness of sales outreach by focusing on the most promising opportunities.
Intent Signal Prioritization
Description: Prioritizes customer engagement based on intent signals to optimize timing and relevance.
Benefit: Enhances the likelihood of successful engagement by reaching out at the right time.
Playbook Automation
Description: Automates the execution of sales playbooks to engage customers efficiently.
Benefit: Frees up time for sales teams to focus on strategic activities and high-value tasks.
Flexible Scoring Models
Description: Provides customizable scoring models to evaluate and prioritize sales opportunities.
Benefit: Improves decision-making by providing clear insights into the value of each opportunity.
Integrated Alerts
Description: Delivers prioritized sales opportunities directly within existing tools like Salesforce and Slack.
Benefit: Ensures that sales teams have immediate access to critical information, enhancing responsiveness.
Pocus Optimize
Pocus Optimize provides visibility into the performance of sales playbooks and offers AI-driven recommendations for continuous improvement, ensuring that sales strategies remain effective and aligned with business goals.
Features
Playbook Performance Visibility
Description: Tracks the performance of sales playbooks and provides insights for improvement.
Benefit: Enables data-driven decision-making to enhance the effectiveness of sales strategies.
AI-driven Iteration
Description: Uses AI to suggest improvements to sales playbooks based on performance data.
Benefit: Ensures that sales strategies evolve and improve over time, maintaining their effectiveness.
GTM Strategy Streamlining
Description: Simplifies the development and execution of go-to-market strategies.
Benefit: Reduces complexity and enhances the efficiency of sales operations.
Opportunity Surfacing
Description: Identifies and highlights valuable sales opportunities through optimized playbooks.
Benefit: Increases sales productivity by focusing efforts on the most promising leads.
GTM Engine Building
Description: Supports the construction and optimization of a robust go-to-market engine.
Benefit: Enhances the overall effectiveness and scalability of sales operations.
Quantitative Benefits
"In Q1 of last year, my sales development group hit 99% of quota. In Q2 last year, under my new (increased) quota, I finished at 137% across twelve SDRs. And I 100% attribute that to everything I did in Pocus."
"Linear is using signals to move upmarket, increasing their average deal size by 30%."
"86% of buyers are more likely to buy when their goals are understood"
"59% of buyers say sellers don't take the time to understand their goals"
"Outbound email conversions are <1%"
"Sellers spending 70% of their time on non-revenue generating activity"
"Reps can generate 30% more pipeline with AI tools that help you prioritize, research, and prospect smarter"
"I'd say I save 15 hours or more per week."
"In Q1 of last year, my sales development group hit 99% of quota. In Q2 last year, under my new (increased) quota, I finished at 137% across twelve SDRs."
"200% increase in open rates"
"32% increase ACV"
"Your reps will thank you for choosing Pocus. I'd say I save 15 hours or more per week."
Source: Pocus Enrich
"Pocus prioritizes the highest value accounts for our reps. By shifting our time from prospecting to building relationships with the right accounts, we've increased our average deal size by 30%."
"After implementing Pocus as mission control for Linear's pipeline, Casey saw immediate results. With well-timed insights accessible at their fingertips, his team has been able to achieve an incredible 50% response rate to their outreach, all while spending less time than ever before."
"Pocus automates and streamlines so much of the prospecting process that reps are saving "an insane number of hours per day" — nearly 20 hours a week!"
Testimonials
"Pocus streamlines our go-to-market strategies and pipeline development. The playbooks we've built within Pocus have been instrumental in surfacing valuable opportunities and increasing rep productivity."
Ed McDonnell, CRO at Webflow
"Pocus makes my team significantly more efficient and helps my leadership team have better governance. Pocus has also been critical to helping me think through our CS/AM strategy. I no longer have to wait for ops to experiment with complicated workflows, I can build and test playbooks myself."
Tom Ronen, VP Customer Success and Renewals at UNKNOWN
"In Q1 of last year, my sales development group hit 99% of quota. In Q2 last year, under my new (increased) quota, I finished at 137% across twelve SDRs. And I 100% attribute that to everything I did in Pocus."
Matt Kincaid, Manager, Sales and Business Development at UNKNOWN
"Pocus has been instrumental to building Asana's go-to-market engine. With Pocus, we've been able to quickly iterate on playbooks, ultimately driving an increase in pipeline created and closed. It's also reduced the amount of time for sales reps digging through various tools to find data."
Dhruv Madera, GTM Strategy & Ops at Asana
"Pocus revolutionized our product-led sales motion by pinpointing the most valuable signals and empowering our reps to take swift, decisive action. The real game-changer has been our newfound ability to craft and deploy feature adoption playbooks effortlessly, bypassing the need for multiple tools or complex big data projects."
Aubrey Morgan, Head of Demand Gen at UNKNOWN
"By using Pocus, it really helped us identify who the right person was and then ultimately when is the right time in their customer journey to actually reach out. To this day, I think we have a really good formula that's really driven through Pocus."
Casey Bertenthal, Head of Sales at Webflow
"Your reps will thank you for choosing Pocus. I'd say I save 15 hours or more per week. Pocus helps save you time, find the best prospects, and overall has made me a better rep. I spend less time digging for data and more time honing my outreach personalization skills. I waste less time looking at prospects that probably aren't worth my time"
Zoe Meneghetti, Account Executive
"I've never had BDRs ask for a tool with this level of enthusiasm before! Pocus has made their lives so much easier. At first, I thought Pocus was just a PLG tool… then I realized that we could significantly scale our go-to-market efforts and decrease our time to lead."
Flora Felisberto, VP Global Revenue Marketing
"Pocus has been an incredible source of intel for our teams. With Pocus, we are able to marry the best of our product signals with our outbounding motion, enabling us to identify of best targets across both what they're doing on our platform and who they are. This provides our teams hours back per week and enables them to spend their time on what matters most."
Danielle Peretore, Head of Corporate Sales
"I love how Pocus takes all of the product data we have (previously scattered across different tools) and brings it all into one place in a format our GTM team can easily digest."
Andrew Reese, Strategic Sales
"I love Pocus - frankly, I couldn't imagine my role as a CSM without it anymore. It gives me the data I need on customers in a such a clean and oragnized way. I'm also able to easily enroll a specific list of clients into a Salesloft cadence straight from the platform, which has helped me get in touch with clients that would have taken too much effort otherwise."
Samantha Becker, Enterprise CSM at UNKNOWN
"Pocus is one of the easiest to use platforms for prospecting into the accounts you own. The UI is easy to navigate and the insights about my customers, accounts, usage data, etc. has been extremely helpful at enabling me to organize my day-to-day and focus on accounts and contacts that matter. It's truly been a gamechanger for my prospecting efforts and saves so much time. I especially love the universal search!"
Juliet R, Corporate Account Executive at UNKNOWN
"We needed to maximize engagement with customers, but to do it in a way that stays true to our brand — we avoid pestering customers with any kind of marketing emails. It was important for us to be able to identify who in an account to reach out to, and when along their customer journey we should reach out."
Casey Bertenthal, Head of Sales at Linear
Source: Pocus - How Linear is moving upmarket with signal-based playbooks
"Understanding our signals was an iterative process. We were constantly identifying new signals or metrics that would help drive customer engagement. Pocus put the power of this discovery process in the hands of the sales reps, who could easily make their own tweaks based on their intuition or observations. Early on, this helped the best ideas rise to the top."
Casey Bertenthal, Head of Sales at Linear
Source: Pocus - How Linear is moving upmarket with signal-based playbooks
"By using Pocus, it really helped us identify who the right person was and then ultimately when is the right time in their customer journey to actually reach out. To this day, I think we have a good formula that's driven through Pocus."
Casey Bertenthal, Head of Sales at Linear
Source: Pocus - How Linear is moving upmarket with signal-based playbooks
"Being able to see the volume of outbound and have a quick pulse check in terms of what we're saturating at any given time is incredibly valuable in terms of me being able to report up the chain."
Casey Bertenthal, Head of Sales at Linear
Source: Pocus - How Linear is moving upmarket with signal-based playbooks
Customer Stories
Linear
Problem: Linear needed to move upmarket
Value Add: Pocus provided signal-based playbooks to help Linear target and engage larger accounts
Outcome: Linear increased their average deal size by 30%
Asana
Problem: Asana needed to build and optimize their go-to-market engine
Value Add: Pocus enabled quick iteration on playbooks and reduced time spent by sales reps searching for data across various tools
Outcome: Asana experienced an increase in pipeline created and closed
Webflow
Problem: Webflow needed to improve their go-to-market strategies
Value Add: Pocus streamlined go-to-market strategies and pipeline development with playbooks
Outcome: Webflow surfaced valuable opportunities and increased rep productivity
Miro
Problem: Miro needed to enhance their go-to-market approach
Value Add: Pocus provided an insights hub for Miro's team
Outcome: Miro chose Pocus as their insights hub for go-to-market strategies
Hex
Problem: Needed to drive pipeline and run effective sales playbooks
Value Add: Pocus provided playbooks that helped Hex reach $10M in PLS pipeline
Outcome: Hex reached $10M in Product-Led Sales (PLS) pipeline using Pocus playbooks
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