Zopto
Overview
Zopto is a cloud-based omni-channel revenue generation platform designed for B2B companies. It leverages AI technology to automate and optimize lead generation and sales outreach through LinkedIn and email, helping businesses increase their sales and productivity by simplifying prospecting efforts.
Industry: Lead Generation
Ideal Customer Profiles: Zopto's ideal customers are B2B companies, sales professionals, entrepreneurs, small businesses, agencies, and large enterprises looking to enhance their lead generation and sales outreach efforts through automated and AI-driven solutions.
Website: zopto.com
LinkedIn: http://linkedin.com/company/zopto-co
Products
Omni-Channel Campaigns
Zopto's Omni-Channel Campaigns integrate LinkedIn and email outreach, providing a seamless and efficient multi-channel strategy that includes up to 5000 email contacts per month.
Features
LinkedIn and Email Integration
Description: This feature allows users to combine LinkedIn and email outreach into a single, cohesive campaign, maximizing the reach and effectiveness of their lead generation efforts.
Benefit: Users benefit from a streamlined process that increases the likelihood of reaching and engaging with potential leads across multiple platforms.
Email Contact Inclusion
Description: Zopto provides up to 5000 email contacts per month as part of its omni-channel campaigns, allowing users to expand their outreach without additional costs.
Benefit: This feature enhances the user's ability to reach a larger audience without incurring extra expenses, thus improving lead generation efficiency.
AI-Powered Campaigns
Description: AI technology is used to optimize and automate the campaign process, ensuring that outreach efforts are both effective and efficient.
Benefit: Users can achieve higher success rates in their campaigns with less manual effort, thanks to AI-driven optimizations.
Campaign Scheduling
Description: Users can schedule their campaigns to run at optimal times, ensuring that messages are sent when they are most likely to be read and engaged with.
Benefit: This feature allows users to maximize the impact of their outreach by targeting prospects at the most opportune times.
AI Campaign Assistant (Zhoo)
Description: Zhoo, the AI campaign assistant, helps users create and manage campaigns with AI-driven insights and automation, including context-driven inbox responses.
Benefit: Users benefit from a more efficient campaign management process, with AI handling routine tasks and providing smart responses.
AI Campaign Builder
The AI Campaign Builder offers end-to-end automation for creating and managing campaigns, utilizing AI to generate templates, responses, and analyze sentiment.
Features
Automated Campaign Creation
Description: This feature allows users to create entire campaigns from start to finish using AI, reducing the need for manual input and ensuring consistency across all campaign elements.
Benefit: Users save time and effort in campaign creation, allowing them to focus on strategy and engagement.
Template Map Library
Description: A library of AI-generated templates that users can utilize to quickly set up campaigns, ensuring that messaging is consistent and effective.
Benefit: Users can rapidly deploy campaigns with proven templates, increasing the speed and effectiveness of their outreach.
Automated Response Generation
Description: AI generates context-aware responses for inbox messages, allowing users to maintain engagement with prospects without manual intervention.
Benefit: Users can keep conversations going with minimal effort, ensuring that leads are nurtured effectively.
Sentiment Analysis
Description: AI analyzes the sentiment of responses and interactions, providing insights into how prospects are reacting to campaigns.
Benefit: Users gain valuable insights into campaign performance and can adjust strategies based on sentiment data.
LinkedIn Post Scheduling
Description: AI assists in scheduling LinkedIn posts to ensure they are published at optimal times for maximum engagement.
Benefit: Users can enhance their visibility and engagement on LinkedIn by posting at times when their audience is most active.
Real-Time Reporting
Zopto's Real-Time Reporting provides comprehensive insights into campaign performance, allowing users to track outcomes and optimize strategies effectively.
Features
Comprehensive Reporting
Description: This feature offers detailed reports on campaign performance across all channels, providing users with the data needed to evaluate and improve their strategies.
Benefit: Users can make informed decisions based on real-time data, leading to more effective and successful campaigns.
Sentiment and Deal Tracking
Description: Users can track the sentiment of interactions and identify markers for deals that have been closed, providing insights into the effectiveness of their outreach.
Benefit: This feature helps users understand which strategies are working and where improvements can be made.
Insight Generation
Description: The reporting tools help users draw actionable insights from their data, allowing them to continuously optimize their lead generation efforts.
Benefit: Users can refine their strategies based on insights, leading to improved performance and results.
Performance Evaluation
Description: Users can evaluate the performance of their campaigns in real-time, allowing for quick adjustments and improvements.
Benefit: This feature ensures that users can maintain high levels of campaign effectiveness by making timely changes.
Data Accessibility
Description: Real-time access to data ensures that users can quickly and easily evaluate the performance of their campaigns.
Benefit: Users benefit from having immediate access to the information they need to make strategic decisions.
Secure Prospecting
Zopto ensures secure prospecting on LinkedIn by maintaining platform integrity and implementing several security measures to protect user accounts.
Features
Platform Integrity
Description: Zopto implements measures to maintain the integrity of LinkedIn, ensuring that users can conduct effective campaigns without risking their accounts.
Benefit: Users can confidently use LinkedIn for prospecting, knowing that their accounts are protected.
Security Measures
Description: Multiple security measures are in place to protect user accounts and ensure that campaigns are conducted safely and effectively.
Benefit: Users benefit from enhanced security, reducing the risk of account bans or other issues.
API Leverage
Description: Zopto responsibly uses the LinkedIn API to ensure that campaigns are effective while maintaining compliance with LinkedIn's terms of service.
Benefit: Users can maximize their campaign effectiveness while staying within LinkedIn's guidelines.
Built-In Guardrails
Description: Guardrails are in place to prevent actions that could compromise the integrity of LinkedIn or user accounts.
Benefit: Users can conduct campaigns with peace of mind, knowing that their actions are within safe limits.
Campaign Effectiveness
Description: Security measures are designed to ensure that campaigns remain effective while protecting user accounts.
Benefit: Users can achieve their lead generation goals without compromising security.
CRM and API Integrations
Zopto offers seamless integrations with popular CRMs like Salesforce and Hubspot, as well as API access for custom integrations, enhancing connectivity and data management.
Features
CRM Integration
Description: Zopto integrates directly with Salesforce and Hubspot, allowing users to sync their data and manage campaigns more effectively.
Benefit: Users can streamline their workflow by keeping their CRM data up-to-date with their LinkedIn activities.
Zapier Integration
Description: Users can connect Zopto with other marketing tools through Zapier, automating workflows and enhancing productivity.
Benefit: This feature allows users to automate tasks and integrate Zopto with their existing tech stack, improving efficiency.
API Access
Description: Zopto provides API access for users who need custom integrations or want to build additional functionality on top of the platform.
Benefit: Users can tailor Zopto to their specific needs, creating a more personalized and effective lead generation solution.
Data Import
Description: Users can import account-based marketing (ABM) lists or contacts from their CRM into Zopto, facilitating targeted campaigns.
Benefit: This feature enables users to create highly targeted campaigns based on their existing CRM data.
Hyperise Integration
Description: With Hyperise, users can send personalized images and GIFs in their messages, increasing engagement rates.
Benefit: Users can enhance their messaging with personalized content, making their outreach more engaging and effective.
Quantitative Benefits
"42,070 users from 87 countries trust Zopto"
Source: Home - Zopto
"Every day you can send 100 emails, 100 InMails, 45 profile invites, and 200 group/event messages."
Source: Home - Zopto
"SAVE UP TO 30%"
Source: Pricing - Zopto
"The look back rates that we're seeing can range between 2-14%, with an average of 9%."
Source: Pricing - Zopto
Testimonials
"We'd definitely recommend Zopto to anyone who's been thinking about using it. We love the way that you can use Boolean searches to build a target audience, and we're also very impressed with their customer service. We had an issue to begin with where"
Andrew P. Bernstein, Financial Advisor
Source: Home - Zopto
"Overall, we had a great experience. What's nice is that there's a feature suggestions section where new features can be suggested and other users can vote on them. It also shows if that feature is in the process of becoming a reality. Zopto provided a powerful..."
Destiny Heller, Administrative Director
Source: Home - Zopto
"Zopto provided us with a great tool, strong results and a wonderful onboarding process, giving us a great opportunity to build upon our existing sales framework. They've also allowed us to expand our social selling framework. Our only gripe would..."
Casper Ackerman, Partner
Source: Home - Zopto
"We're satisfied with this product and would recommend it. There are probably industries, departments and countries that are easier to reach through this method than through any other method. It seems to work particularly well in North-America, Europe..."
Iryna Prokop, Sales Manager
Source: Home - Zopto
"If you're targeting people on LinkedIn then Zopto is by far the best choice. It's easy to use and you can set up campaigns in a few minutes. We were impressed at being able to target the same audience using several different LinkedIn accounts, although we..."
Stan Skyrabin, Customer Support Engineer
Source: Home - Zopto
"We are very happy with Zopto, mostly because it made our lives a lot easier and meant that we didn't have to get bogged down in lead generation. It's especially useful when we're already busy and spending a lot of time reaching out to prospects would take us..."
Dmitry Nulman, Founder
Source: Home - Zopto
"I'm very happy with the choice we made to go with Zopto. The account manager that's been assigned to me is outstanding, and they've been able to resolve any issues quickly and professionally. I signed up to get started with Zopto because of the functionality that they had to offer, but I stayed with them"
Jay Forrester, Senior Advisor
Source: Home - Zopto
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