Airtable
Overview
Airtable is a cloud-based software company that provides a platform for building collaborative applications. It allows users to create custom workflows and databases that can be tailored to specific business needs, integrating seamlessly with existing tools and processes. The platform is designed to empower teams to organize, track, and manage their work efficiently, leveraging AI to enhance productivity and collaboration.
Industry: Software
Ideal Customer Profiles: Airtable's ideal customers are businesses and teams across various industries that require customizable and collaborative tools to manage workflows, data, and projects. This includes marketing teams, product development teams, operations, finance, and human resources departments looking to streamline processes and improve efficiency.
Website: airtable.com
LinkedIn: http://linkedin.com/company/airtable
Twitter: http://twitter.com/airtable
Products
Airtable Platform
Airtable's platform allows users to build custom applications without needing extensive coding knowledge, making it accessible for teams to create solutions tailored to their specific needs.
Features
Customizable Apps
Description: Users can create custom applications tailored to their specific workflows and business processes, allowing for a high degree of personalization and flexibility.
Benefit: Empowers teams to create solutions that precisely fit their needs, improving efficiency and productivity.
Integrated Workflows
Description: The platform connects various workflows and data sources, breaking down silos and ensuring seamless collaboration across teams.
Benefit: Facilitates better communication and collaboration, leading to more efficient and cohesive work processes.
Tool Integrations
Description: Airtable integrates with a wide range of tools such as Slack, Google Drive, and Salesforce, allowing users to connect their existing software ecosystem with Airtable.
Benefit: Enhances the functionality of existing tools and streamlines processes by centralizing data and workflows.
AI-Powered Automation
Description: The platform uses AI to automate repetitive tasks, analyze data, and provide insights, helping users to optimize their workflows and make data-driven decisions.
Benefit: Reduces manual effort and errors, allowing teams to focus on higher-value tasks and improve decision-making.
Customer Success Stories
Description: Airtable provides case studies and success stories from various industries, showcasing how different teams have leveraged the platform to achieve significant results.
Benefit: Offers inspiration and practical examples of how Airtable can be used to solve real-world business challenges.
Airtable Cobuilder
Airtable Cobuilder leverages AI to help users create applications instantly by providing prompts and templates tailored to specific business needs.
Features
AI-Driven App Creation
Description: Cobuilder uses AI to assist users in creating applications by providing intelligent prompts and templates based on user input.
Benefit: Simplifies the app creation process, making it accessible to users without technical expertise.
Pre-Built Templates
Description: Offers a variety of pre-built templates for common business scenarios, allowing users to quickly set up applications for specific tasks.
Benefit: Saves time and effort in setting up applications, enabling users to focus on their core business activities.
Customizable Prompts
Description: Users can input specific business needs, and Cobuilder generates customized prompts to guide the app creation process.
Benefit: Ensures that the applications created are highly relevant and tailored to the user's specific requirements.
Collaborative Features
Description: Facilitates collaboration by allowing multiple users to work together on app creation and customization.
Benefit: Enhances teamwork and ensures that all stakeholders can contribute to the development of the application.
Task Management
Description: Provides tools for tracking and managing tasks within the created applications, ensuring that all aspects of a project are covered.
Benefit: Improves organization and accountability, helping teams to stay on top of their tasks and deadlines.
Airtable Integrations
Airtable offers a wide range of integrations with popular tools, allowing users to connect their existing software ecosystem with Airtable for enhanced functionality.
Features
Wide Range of Integrations
Description: Supports integrations with tools like Slack, Google Drive, Salesforce, and more, enabling users to connect their existing software with Airtable.
Benefit: Enhances the functionality of existing tools and streamlines processes by centralizing data and workflows.
Workflow Automation
Description: Automates workflows by connecting different tools and processes, reducing manual effort and increasing efficiency.
Benefit: Saves time and reduces errors by automating repetitive tasks and ensuring data consistency across platforms.
Comprehensive Integration Library
Description: Offers a comprehensive library of integrations, allowing users to find and connect the tools they need for their specific workflows.
Benefit: Provides flexibility and choice, enabling users to tailor their software ecosystem to their unique business needs.
Business Process Integration
Description: Facilitates the integration of critical business processes, ensuring that all parts of the organization are aligned and working together.
Benefit: Improves collaboration and communication across departments, leading to more cohesive and efficient operations.
Enhanced Application Development
Description: Allows users to build more powerful applications by leveraging the capabilities of integrated tools and services.
Benefit: Enables the creation of robust and feature-rich applications that meet complex business requirements.
Airtable AI
Airtable AI enhances the platform's capabilities by providing AI-driven insights and automation to optimize workflows and improve decision-making.
Features
AI-Driven Insights
Description: Provides AI-driven insights to help users analyze and organize their data, enabling more informed decision-making.
Benefit: Improves the quality of decisions by providing actionable insights based on data analysis.
Workflow Optimization
Description: Uses AI to optimize workflows by identifying inefficiencies and suggesting improvements.
Benefit: Increases productivity and efficiency by streamlining processes and reducing bottlenecks.
Error Reduction
Description: Reduces human error by automating repetitive tasks and ensuring data accuracy.
Benefit: Enhances data integrity and reliability, leading to more accurate and trustworthy outcomes.
Risk Mitigation
Description: Helps mitigate risk by providing tools for monitoring and managing potential issues within workflows.
Benefit: Reduces the likelihood of errors and issues, ensuring smoother and more reliable operations.
Improved Communication
Description: Enhances communication by providing a centralized platform for sharing information and updates.
Benefit: Facilitates better collaboration and understanding among team members, leading to more effective teamwork.
Airtable Customer Success
Airtable's Customer Success team provides support and guidance to help users maximize the value of the platform and achieve their business goals.
Features
Time Savings
Description: Helps users save time by providing best practices and strategies for using Airtable effectively.
Benefit: Increases efficiency and productivity by reducing the time spent on manual tasks and processes.
Increased Output
Description: Supports users in increasing their output by optimizing workflows and leveraging Airtable's capabilities.
Benefit: Enables users to achieve more with less effort, leading to greater business success.
Flexibility and Customization
Description: Offers flexibility and customization options to help users tailor Airtable to their specific needs.
Benefit: Empowers users to create solutions that precisely fit their requirements, enhancing the platform's value.
Enhanced Collaboration
Description: Facilitates collaboration by providing tools for sharing information and updates among team members.
Benefit: Improves teamwork and communication, leading to more cohesive and effective operations.
Ease of Use
Description: Provides an intuitive and user-friendly interface that makes it easy for users to navigate and use the platform.
Benefit: Reduces the learning curve and increases user adoption, ensuring that teams can quickly start benefiting from the platform.
Quantitative Benefits
"40x more on-demand content"
"85 hours saved each week"
"250 people connected across 8 teams"
"In the production department alone we saved more than 5,000 hours in one year."
"Equinox+ went from a U.S. tool to a global app, from publishing for only two brands to eight, from 149 unique classes to 4,500 unique classes."
"600% increase in unique weekly classes"
""We're looking at 85 hours of cost savings per week.""
"Code and Theory saves more than 10,000 hours a year with Airtable"
"500 people connected"
"3 Connected Apps in Airtable"
"Large organizations use an average of 367 different software tools, creating data silos and disrupting processes between teams"
"80% of respondents say reducing silos are a top priority for their organization"
"46% of respondents say poor business processes increase the risk of manual errors"
"Airtable frees up 80 hours a week of our product marketing team's time"
"With 120 speakers and 300+ hours of recording, it's critical that every employee has the most accurate information at their fingertips."
"a core team of just 14 people at Scale AI was able to pull off a three-day event last October, successfully drawing more than 30,000 attendees in-person and virtually."
Testimonials
"We were able to produce and deliver so much more than we ever had before."
Lindsay Puccio, Product Manager at Equinox
"I knew we needed Airtable. I knew the volume of photography I was up against and the scale we were up against."
Korin Thorig, VP of Creative Operations at West Elm
"In the production department alone we saved more than 5,000 hours in one year."
Josh Currie, Director of Production at Code and Theory
"Airtable removed the human error."
Lindsey Puccio, Product Manager at Equinox Media
Source: How Equinox Publishes Content 400% Faster with Airtable - Airtable
"I've grown so much at this company because of Airtable. I definitely wouldn't have the same growth if it weren't for this ecosystem."
Lindsey Puccio, Product Manager at Equinox Media
Source: How Equinox Publishes Content 400% Faster with Airtable - Airtable
""A single source of truth means everything, time saved, dollars saved, headaches saved,""
Korin Thorig, VP of Creative Operations at West Elm
Source: West Elm creates a sense of home with Airtable - Airtable
""Airtable is really up to the user, you can do anything you dream with it,""
Korin Thorig, VP of Creative Operations at West Elm
Source: West Elm creates a sense of home with Airtable - Airtable
""Now I can sleep at night. When I talk about trusting data it's about knowing the information I'm looking at is up to date and it's consistent with what others are seeing. It takes the interpretation out of it,""
Gary Webb, Senior Studio Manager at West Elm
Source: West Elm creates a sense of home with Airtable - Airtable
"Airtable reduced a lot of unnecessary confusion and inefficient communication."
Josh Currie, Director of Production at Code and Theory
Source: Code and Theory saves more than 10,000 hours a year with Airtable - Airtable
"Airtable helps us mitigate risk"
Josh Currie, Director of Production at Code and Theory
Source: Code and Theory saves more than 10,000 hours a year with Airtable - Airtable
"Airtable gets out of everyone else's way, removes obstacles, and allows everyone to do their best work."
Josh Currie, Director of Production at Code and Theory
Source: Code and Theory saves more than 10,000 hours a year with Airtable - Airtable
"Shared data at BlueOcean really means giving people the confidence to act. Connection is everything. It allows us to come together as a collective to achieve a mission that we couldn't do on our own."
Jenny Bodenlos, Head of Enterprise Program Management at BlueOcean
Source: How 6 world-class companies make an outsized impact with shared data
Customer Stories
Equinox
Problem: Needed to produce and deliver more on-demand content
Value Add: Airtable enabled Equinox to significantly increase their content production capacity
Outcome: Equinox was able to produce 40x more on-demand content than before
West Elm
Problem: Faced challenges with managing high volume of photography and scale
Value Add: Airtable provided a solution to handle the large volume of photography and scale requirements
Outcome: West Elm saved 85 hours each week and connected 250 people across 8 teams
Code and Theory
Problem: Needed to consolidate tooling and improve efficiency
Value Add: Airtable helped Code and Theory consolidate their tools and streamline processes
Outcome: Code and Theory saved more than 10,000 hours, with over 5,000 hours saved in the production department alone in one year
DPG Media
Problem: The problem DPG Media faced is not explicitly stated in the given content.
Value Add: The value Airtable provided to help solve DPG Media's problem is not explicitly stated in the given content.
Outcome: The outcome achieved after using Airtable for DPG Media is not explicitly stated, but the title suggests that integrated workflows and data are fueling growth.
Source: Customer Stories - Airtable
JetBlue
Problem: The specific problem JetBlue faced is not explicitly stated in the given content.
Value Add: The value Airtable provided to JetBlue is not explicitly stated, but it's mentioned that it's related to the IT roadmap.
Outcome: The outcome achieved after using Airtable for JetBlue is not explicitly stated, but the title suggests that it sets flight to innovation.
Source: Customer Stories - Airtable
The Knot Worldwide
Problem: The Knot Worldwide needed to transform their goal setting and OKR tracking.
Value Add: Airtable helped The Knot Worldwide transform their goal setting and OKR tracking process.
Outcome: The specific outcome achieved after using Airtable for The Knot Worldwide is not explicitly stated in the given content.
Source: Customer Stories - Airtable
Vimeo
Problem: Vimeo needed to consolidate tools.
Value Add: Airtable allowed Vimeo to consolidate tools and create fully custom apps.
Outcome: The specific outcome achieved after using Airtable for Vimeo is not explicitly stated in the given content.
Source: Customer Stories - Airtable
Zendesk
Problem: The specific problem Zendesk faced is not explicitly stated in the given content.
Value Add: Airtable enabled Zendesk to build an app that supports start-ups.
Outcome: The specific outcome achieved after using Airtable for Zendesk is not explicitly stated in the given content.
Source: Customer Stories - Airtable
Equinox Media
Problem: Equinox Media needed to pivot their fitness empire.
Value Add: Airtable helped Equinox Media pivot their business model.
Outcome: Equinox Media was able to help people stay fit from home.
Source: Customer Stories - Airtable
The Players' Tribune
Problem: The specific problem The Players' Tribune faced is not explicitly stated in the given content.
Value Add: Airtable helped The Players' Tribune in their mission to support athletes.
Outcome: The Players' Tribune was able to help athletes find their voice off the field.
Source: Customer Stories - Airtable
Baker Hughes
Problem: Baker Hughes, being a more than 100-year-old company, needed to drive transformation.
Value Add: Airtable helped Baker Hughes in their transformation process.
Outcome: The specific outcome achieved after using Airtable for Baker Hughes is not explicitly stated in the given content.
Source: Customer Stories - Airtable
Pottery Barn
Problem: Lack of clear process for organizing, planning, and approving product pages before they hit the website.
Value Add: Airtable provided a centralized repository for metadata and relevant information, connecting copywriters, ecommerce merchants, production artists, and digital designers. This streamlined and scaled the way product pages are published.
Outcome: The team now has more time to review and optimize every piece of information before it enters testing. It has made their lives easier, connected everybody together so they can all work on something at the same time. This results in speed, efficiency, fewer mistakes, and a nicer product for the customer.
Source: How 6 world-class companies make an outsized impact with shared data
Riot Games
Problem: Managing disconnected pieces of information across global game development, publishing, and support.
Value Add: Airtable is used to sync data and information about campaigns, results, and resourcing. This has illuminated trends in employee engagement and helped leadership focus the team on their core competencies.
Outcome: Sharing data has led to an incredible fan experience. The connection allows fans to get surprises and delight at every turn. Airtable has made managing all the disconnected pieces of information possible.
Source: How 6 world-class companies make an outsized impact with shared data
BlueOcean
Problem: Difficulty in understanding where employees are spending their time and how actions enable company strategy.
Value Add: Airtable ensures that every team (sales, marketing, customer success) is rallied around the same data. All employees can see, in real time, how the product is progressing.
Outcome: Shared data gives people the confidence to act. The visibility means employees are ready to convey new features to customers quickly. It allows the team to come together as a collective to achieve a mission they couldn't do on their own.
Source: How 6 world-class companies make an outsized impact with shared data
Benchling
Problem: Misalignment between product team, go-to-market team, and leadership team due to siloed data.
Value Add: Airtable provides a centralized location for customer feedback and data, making it fully visible to all key stakeholders.
Outcome: The centralized data has improved the robustness of the data as people are more willing to interact with it. It allows surfacing insights to the leadership team, showing which customers are impacted by different releases on the roadmap.
Source: How 6 world-class companies make an outsized impact with shared data
Scale AI
Problem: Managing complex event planning for TransformX Conference involving input from the entire organization.
Value Add: Airtable connects data around speakers, budget, invoices, vendors, campaigns, branding, sales enablement, and more for the conference planning.
Outcome: A core team of just 14 people was able to pull off a three-day event with more than 30,000 attendees in-person and virtually. It resulted in less friction in how work gets done, fewer mistakes, less manual work, faster movement, and more value creation.
Source: How 6 world-class companies make an outsized impact with shared data
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