Asana
Overview
Asana is a leading work management platform designed to help teams organize, track, and manage their work. It offers a comprehensive suite of tools that facilitate project management, task tracking, and workflow automation, enabling organizations to streamline their operations and improve productivity. Asana is widely used by companies of all sizes, including 85% of Fortune 100 companies, to connect work across different departments and achieve strategic goals.
Industry: Software
Ideal Customer Profiles: Asana's ideal customers are businesses and organizations of all sizes that require efficient project management and collaboration tools. This includes enterprises, mid-market companies, and small teams across various industries such as technology, media, healthcare, education, and nonprofits.
Website: asana.com
LinkedIn: http://linkedin.com/company/asana
Products
Work Management Platform
Asana's Work Management Platform is powered by the Asana Work Graph®, which provides a comprehensive and connected map of an organization's work, enabling teams to work together intelligently and scale effortlessly.
Features
Project Management
Description: Asana's project management feature allows users to track work from start to finish, ensuring that every team stays in sync and on schedule to hit their goals. It provides a single shared hub for organizing projects and tasks, giving everyone visibility into the work they need to do and the steps to get there.
Benefit: Improves team collaboration and ensures projects are completed on time.
Goals and Reporting
Description: This feature connects every team’s work to company-wide objectives and tracks progress with real-time data. It includes tools like reporting dashboards and portfolios to visualize the state of work and monitor connected projects.
Benefit: Aligns team efforts with company goals and provides insights into project progress.
Workflows and Automation
Description: Asana's workflows and automation feature allows users to create processes that run themselves, enabling teams to focus on more strategic tasks. It includes tools like rules, forms, and bundles to automate routine tasks and standardize work requests.
Benefit: Increases efficiency by automating repetitive tasks and processes.
Resource Management
Description: This feature provides visibility into team workloads and capacity, allowing users to plan accurate timelines and adjust workloads as needed. It includes tools for capacity planning and workload management.
Benefit: Ensures optimal resource allocation and prevents team burnout.
Asana AI
Description: Asana AI enhances the platform with intelligent insights and automation capabilities. It includes features like smart projects, smart goals, and smart rules to automate tasks and provide actionable insights.
Benefit: Enhances decision-making and efficiency through AI-driven insights and automation.
Asana AI
Asana AI is integrated into the platform to provide intelligent insights and automation, helping teams work smarter and faster by adapting to evolving needs.
Features
Teammates that Advise
Description: Asana AI provides intelligent insights across teams and tools, advising users on where to focus their efforts. It helps identify challenges and set next steps.
Benefit: Improves focus and prioritization by providing actionable insights.
Teammates that Take Action
Description: This feature allows Asana AI to automate tasks and orchestrate complex workflows at scale, reducing manual effort and increasing efficiency.
Benefit: Saves time and reduces errors by automating routine tasks.
Teammates that Adapt
Description: Asana AI adapts to changing needs and priorities, providing flexible support for various workflows and processes.
Benefit: Ensures the platform remains relevant and effective as organizational needs evolve.
Offload Busywork
Description: This feature allows AI to take over routine tasks such as creating tasks, assigning work, and suggesting edits, freeing up users to focus on more strategic activities.
Benefit: Reduces workload and allows users to focus on high-value tasks.
Smart Charts
Description: Asana AI automatically generates charts to visualize data, providing clear insights into how work is progressing and helping teams make informed decisions.
Benefit: Enhances data-driven decision-making with clear visual insights.
App Integrations
Asana offers over 300 app integrations, allowing users to connect their favorite tools and streamline workflows across platforms.
Features
Open API and Native Integrations
Description: Asana provides an open API and native integrations with over 300 tools, enabling seamless connectivity and workflow automation across platforms.
Benefit: Enhances productivity by integrating with existing tools and systems.
Gmail Integration
Description: This integration allows users to turn emails into actionable tasks within Asana directly from their Gmail inbox, streamlining task management.
Benefit: Simplifies task creation and management from email communications.
Google Drive Integration
Description: Users can attach Google Drive files to tasks in Asana and receive notifications for comments, facilitating document collaboration and management.
Benefit: Improves collaboration by integrating document management with task tracking.
Slack Integration
Description: This integration allows users to manage projects and convert Slack conversations into actionable tasks within Asana, enhancing team communication and task management.
Benefit: Streamlines communication and task management by integrating chat and project tools.
Microsoft 365 Integration
Description: Asana integrates with Microsoft 365 to coordinate, manage, and securely provision work, enhancing productivity and collaboration within the Microsoft ecosystem.
Benefit: Boosts productivity by integrating with widely-used Microsoft tools.
Templates
Asana provides a variety of templates to help teams standardize processes and get started quickly with best practices.
Features
Project and Task Templates
Description: Asana offers ready-made templates for projects and tasks, allowing teams to standardize best practices and streamline project setup.
Benefit: Saves time and ensures consistency in project management.
Capacity Planning Templates
Description: These templates help teams create long-term staffing plans that align with goals and maximize impact, ensuring optimal resource allocation.
Benefit: Improves resource planning and alignment with strategic goals.
Timeline Templates
Description: Timeline templates allow users to map out project plans, visualize task relationships, and keep work on track, even when plans change.
Benefit: Enhances project planning and adaptability to changes.
Calendar Templates
Description: Calendar templates provide a visual overview of work schedules, helping users spot holes and overlaps and make necessary adjustments.
Benefit: Improves scheduling and time management.
Board Templates
Description: Board templates allow users to organize work like sticky notes and track tasks through every stage, making work processes more transparent.
Benefit: Enhances task tracking and process transparency.
Admin and Security
Asana offers enterprise-grade security and governance features to ensure data protection and compliance across organizations.
Features
Enterprise-Grade Security
Description: Asana provides enterprise-grade security features, including data encryption, access controls, and compliance certifications, to protect organizational data.
Benefit: Ensures data protection and compliance with industry standards.
Admin Console
Description: The admin console allows administrators to manage settings for the entire organization in one place, simplifying user and security management.
Benefit: Streamlines administrative tasks and enhances security management.
Permissions and Access Controls
Description: Asana offers customizable permissions and access controls to maintain data privacy and ensure that only authorized users can access specific work areas.
Benefit: Enhances data privacy and security by controlling access to sensitive information.
Audit Suite
Description: The audit suite provides APIs that support integrations, helping organizations maintain security and compliance with industry regulations.
Benefit: Facilitates compliance and security monitoring through integration support.
Trust at Asana
Description: Asana's platform is designed to scale securely for large enterprises, providing robust data protection and compliance features.
Benefit: Ensures reliable and secure operations for large-scale organizations.
Quantitative Benefits
"85% of Fortune 100 companies choose Asana¹"
"Cut project time in half with Asana"
"minimize project errors by up to 90%"
"73% of the Fortune 500 are Asana customers*"
Source: Customers who use Asana • Asana
"150,000+ paying companies in 200+ countries and territories*"
Source: Customers who use Asana • Asana
"2.5M+ weekly active users*"
Source: Customers who use Asana • Asana
"Palo Alto Networks reduces operating costs by 40% with Asana"
Source: Customers who use Asana • Asana
"Zoom saves 133 work weeks per year with Asana"
Source: Customers who use Asana • Asana
"Dow Jones marketing saves 10% of their workday with Asana"
Source: Customers who use Asana • Asana
Testimonials
"Asana makes everything shareable, which saves us time executing programs because it's so much easier to replicate and learn from what others have done."
Simon Levinson, Global Digital Manufacturing Process Innovation Manager at Danone
Source: Manage your team’s work, projects, & tasks online • Asana • Asana
"To hit our ambitious growth target, we need to move fast. But we can't do it without clear processes that remove as many blockers as possible. I'm a strong believer that implementing processes, like the ones we built in Asana, will help us drive success."
Romain Ehrhard, CIO at KENDO
Source: Manage your team’s work, projects, & tasks online • Asana • Asana
"Asana is our air traffic control. We have the visibility to scale production and support a higher number of ad campaigns to support our revenue goals."
Eugenia Contreras, Associate Manager at Spotify
Source: Manage your team’s work, projects, & tasks online • Asana • Asana
"Having one centralized ecosystem that brings all doers and stakeholders together has really accelerated our understanding of the work we do and the speed in which we do it."
Steven Tai, Director, Marketing Operations at Gannett
Source: Manage your team’s work, projects, & tasks online • Asana • Asana
"When you're moving this fast as an organization, it's important to be on the same page and have a centralized tool to hold people accountable."
Marc Seitz, Senior Security Program Manager, Threat and Vulnerability Management at Zoom
Source: Explore Asana Task & Project Management Features • Asana
"Asana lets us bring project management to the entire organization without the need for much education, because the platform is so easy to use. Junior specialists work perfectly in Asana, and executives do the same."
Aleksandra Sulimko, Chief Human Resources Officer at TheSoul Publishing
Source: Explore Asana Task & Project Management Features • Asana
"From what I've seen with AI workflows, what the efficiencies are, my mind is blown."
Jennifer Kordosky, VP, Creative & Marketing Operations at Clear Channel Outdoor
Source: Asana AI for Work & Project Management • Asana • Asana
"The ability to surface insights across applications with Asana AI will revolutionize how we launch products and campaigns."
Adam Kite, VP of Brand, Content, & Marketing Operations at Relex
Source: Asana AI for Work & Project Management • Asana • Asana
Customer Stories
Danone
Problem: Executing programs efficiently and learning from past experiences
Value Add: Asana makes everything shareable, which saves time in executing programs by making it easier to replicate and learn from what others have done.
Outcome: Improved efficiency in executing programs and easier knowledge sharing across the organization.
Source: Manage your team’s work, projects, & tasks online • Asana • Asana
KENDO
Problem: Hitting ambitious growth targets while moving fast
Value Add: Asana helps implement clear processes that remove blockers, enabling the company to move fast and drive success.
Outcome: Improved ability to scale and meet growth targets through clear processes built in Asana.
Source: Manage your team’s work, projects, & tasks online • Asana • Asana
Spotify
Problem: Scaling production and supporting a higher number of ad campaigns
Value Add: Asana provides visibility to scale production and support a higher number of ad campaigns.
Outcome: Increased ability to support revenue goals through improved ad campaign management and production scaling.
Source: Manage your team’s work, projects, & tasks online • Asana • Asana
Gannett
Problem: Accelerating work processes and improving understanding of work across the organization
Value Add: Asana provides a centralized ecosystem that brings all doers and stakeholders together.
Outcome: Accelerated understanding of the work they do and increased speed in which they do it.
Source: Manage your team’s work, projects, & tasks online • Asana • Asana
Zoom
Problem: Moving fast as an organization while keeping everyone on the same page
Value Add: Asana provides a centralized tool to hold people accountable
Outcome: Improved organization-wide alignment and accountability
Source: Explore Asana Task & Project Management Features • Asana
TheSoul Publishing
Problem: Bringing project management to the entire organization
Value Add: Asana provides an easy-to-use platform that works for both junior specialists and executives
Outcome: Successful implementation of project management across all levels of the organization
Source: Explore Asana Task & Project Management Features • Asana
Palo Alto Networks
Problem: High operating costs
Value Add: Asana helped reduce operating costs
Outcome: Reduced operating costs by 40%
Source: Customers who use Asana • Asana
Dow Jones
Problem: Inefficient marketing processes
Value Add: Asana improved marketing efficiency
Outcome: Marketing team saved 10% of their workday
Source: Customers who use Asana • Asana
Dr. Martens
Problem: Need to evolve iconic brand
Value Add: Asana helped in brand evolution
Outcome: Successfully evolved its iconic brand
Source: Customers who use Asana • Asana
Discovery Digital Studios
Problem: Managing production of numerous videos
Value Add: Asana assisted in video production management
Outcome: Able to produce thousands of videos each month
Source: Customers who use Asana • Asana
HelloFresh
Problem: Delivering innovative recipes to customers
Value Add: Asana helped manage recipe delivery process
Outcome: Successfully delivered innovative recipes to customers
Source: Customers who use Asana • Asana
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