Bombora
Overview
Bombora is a leading provider of B2B Intent data, offering solutions that help businesses identify potential buyers and optimize their marketing and sales strategies. The company leverages a proprietary data cooperative to gather insights on buyer intent, enabling businesses to prioritize leads, enhance account-based marketing, and reduce churn.
Industry: B2B Data
Ideal Customer Profiles: Bombora's ideal customers are B2B companies looking to enhance their sales and marketing strategies through data-driven insights. This includes marketing teams, sales teams, and agencies that focus on account-based marketing, lead generation, and customer retention.
Website: bombora.com
LinkedIn: http://linkedin.com/company/bomboradata
Products
Company Surge®
Company Surge® uses advanced machine learning to analyze content consumption and identify businesses that are actively researching specific topics, providing insights into purchase intent.
Features
Noise Filtering
Description: Filters out irrelevant data to provide a clear signal of intent by analyzing content consumption across a vast network of B2B sites.
Benefit: Helps businesses focus on high-intent prospects, improving lead quality and conversion rates.
Business Identity Mapping
Description: Maps intent signals to specific businesses using a combination of deterministic, behavioral, and IP2C data, enhanced with firmographic and demographic data.
Benefit: Enables precise targeting of businesses that are in-market for specific products or services.
Data Cooperative
Description: Collects intent data from a cooperative of B2B publishers, providing a comprehensive view of buyer behavior across the web.
Benefit: Offers a broad and accurate dataset for understanding market trends and buyer intent.
Advanced Machine Learning
Description: Utilizes BERT-based machine learning to interpret the context and meaning of content consumption, providing deeper insights into buyer intent.
Benefit: Delivers more accurate predictions of buyer behavior, enhancing marketing and sales strategies.
Patented Technology
Description: Employs patented technology to analyze content consumption and measure changes in purchase intent.
Benefit: Ensures a unique and proprietary approach to understanding and leveraging buyer intent data.
Sales Intelligence and Revenue Acceleration
This solution uses intent data to prioritize target accounts and determine which topics they are most interested in, integrating seamlessly with leading CRMs and sales platforms.
Features
Lead Prioritization
Description: Utilizes Company Surge® scores to prioritize leads based on their intent signals, ensuring sales teams focus on the most promising prospects.
Benefit: Increases sales efficiency and effectiveness by focusing efforts on high-intent leads.
Digital Breadcrumb Collection
Description: Gathers digital signals from buyers' online research activities to provide insights into their interests and intent.
Benefit: Enables sales teams to tailor their outreach based on real-time buyer behavior.
Seamless Integration
Description: Integrates intent data with major CRM and marketing platforms, allowing for easy application in sales workflows and dashboards.
Benefit: Facilitates quick and efficient use of intent data within existing sales processes.
Account Prioritization
Description: Ranks accounts based on their level of interest, helping sales teams identify which accounts to focus on.
Benefit: Improves sales targeting and increases the likelihood of closing deals.
Competitive Conquesting
Description: Identifies accounts that are researching competitors, providing an opportunity to intercept and convert them.
Benefit: Helps capture market share by targeting prospects interested in competitors.
Demand Identification and Campaign Optimization
This service uses intent data to enhance digital engagement and optimize marketing campaigns by targeting the most motivated accounts with relevant messages.
Features
Buyer Intent Insights
Description: Provides a comprehensive view of buyer intent, including their stage in the buying journey and topics of interest.
Benefit: Enables marketers to tailor campaigns to the specific needs and interests of their audience.
Seamless Integration
Description: Integrates intent data with leading marketing platforms, allowing for easy application in campaigns and workflows.
Benefit: Streamlines the use of intent data in marketing efforts, enhancing campaign effectiveness.
Digital Advertising Optimization
Description: Enhances digital advertising by targeting ads to audiences showing high intent, improving engagement without increasing ad spend.
Benefit: Maximizes return on ad spend by focusing on the most interested prospects.
Email Marketing Enhancement
Description: Improves email marketing through better segmentation and timely, relevant content based on intent insights.
Benefit: Increases email engagement and conversion rates by aligning content with recipient interests.
Account-Based Marketing (ABM)
Description: Aligns sales and marketing efforts around high-priority accounts using intent data to guide messaging and outreach.
Benefit: Improves ABM effectiveness by focusing on accounts most likely to convert.
Churn Reduction and Account Expansion
This solution helps businesses anticipate customer needs and identify cross-sell and up-sell opportunities using intent data.
Features
Churn Detection
Description: Monitors customer research activity to detect potential churn risks, allowing businesses to intervene before customers leave.
Benefit: Reduces churn by enabling proactive customer engagement.
Cross-Sell and Up-Sell Opportunities
Description: Identifies when existing customers are interested in additional products or services, enabling targeted cross-sell and up-sell efforts.
Benefit: Increases revenue from existing customers by identifying and acting on new sales opportunities.
Seamless Integration
Description: Integrates with major CRM and marketing platforms, facilitating the use of intent data in customer success workflows.
Benefit: Enhances customer engagement strategies by providing timely insights into customer behavior.
Customer Retention Alerts
Description: Provides alerts when customers show signs of potential churn, allowing businesses to take action to retain them.
Benefit: Improves customer retention and lifetime value by addressing issues before they lead to churn.
Opportunity Discovery
Description: Helps uncover new business opportunities within existing customer accounts by analyzing intent data.
Benefit: Drives growth by identifying and capitalizing on hidden opportunities within the customer base.
Market Insights
Market Insights provides visualizations of intent data over time, offering actionable intelligence for sales and marketing teams.
Features
Intent Data Visualization
Description: Offers visual representations of intent data trends over time, helping teams understand market behavior and interests.
Benefit: Enables data-driven decision-making by providing clear insights into market trends.
Target Account List Building
Description: Helps create target account lists by identifying businesses and industries signaling intent and are ‘in-market’ for a solution.
Benefit: Aligns sales and marketing efforts by focusing on accounts with the highest potential.
Campaign Optimization
Description: Uses intent data to inform campaign strategies, ensuring marketing content is timely and relevant to market interests.
Benefit: Improves campaign effectiveness by aligning content with current market trends.
Account Intent Analysis
Description: Provides detailed insights into the intent of individual accounts, including topics of interest and research stage.
Benefit: Allows for precise targeting and timing of sales and marketing efforts.
Content Relevance
Description: Identifies the most common research topics in the market, helping teams create relevant and timely content.
Benefit: Enhances content marketing strategies by aligning with current market interests.
Quantitative Benefits
"When we used Company Surge® scores as a prioritization mechanism, we saw 2-3x reply rates compared to not using the data."
"15% of target buyers are in-market for what you sell"
"60% improvement in email open rates"
"2x more leads per account"
"107% boost in email open rates, 120% increase in CTA"
"67% increased CTR on LinkedIn Ads"
"271% ROI on paid social, 33% reduction in sales cycle"
"Bombora's data comes from a cooperative of B2B publishers. Exponentially larger than any individually owned set of properties, the Bombora Data Co-op captures the buying signals of nearly 4 million unique domains via 17 billion interactions a month, across more than 5,000 sites."
Source: Our Data - Bombora
"Do you know where your Intent data comes from? We do. 86% of websites in the Co-op are exclusive to us, which means Bombora observes a high percentage of Intent behavior across the B2B web."
Source: Our Data - Bombora
"Bombora resolves the pre-purchase signals of buyers to 2.8 million businesses through a patented method that fuses deterministic, behavioral, and IP2C (Internet Protocol to Company) data, which is then enhanced with firmographic and demographic data to intelligently resolve business identity."
Source: Our Data - Bombora
"10x more valuable engagement"
Source: Case Studies - Bombora
"Rise in sales acceptance of MQLs from 1% to 90%"
Source: Case Studies - Bombora
"335% ROI for a large business news publication"
Source: Case Studies - Bombora
"5% increase in CTR on Intent-guided display ads"
Source: Case Studies - Bombora
"20–25% increase in ABM campaign conversions"
Source: Case Studies - Bombora
"10x higher CTR on Intent-driven campaigns"
Source: Case Studies - Bombora
"Discovered $2m in pipeline that they never knew existed"
Source: Case Studies - Bombora
"Quantity of leads showing Intent increased by 34.9%"
Source: Case Studies - Bombora
"Increases pipeline by 86% implementing an ABX approach with Intent data"
Source: Case Studies - Bombora
Testimonials
"When things are good, you overlook the data and what you should be doing. That's what you should NOT do. You don't end up changing. You need to challenge the status quo."
Viral Bajaria, CTO & Co-founder at 6sense
Source: Home Page - Bombora
"The Theory of Constraints is a problem-solving framework. It forces a reflection on what the goal of the system is and what is constraining it."
Dan Staresinic, VP of Marketing & Communications at Siemens
Source: Home Page - Bombora
"Our marketing messaging focuses on outcomes. Being able to talk about the outcomes of what our solutions bring and what resources they free up is huge."
Michael Marcellin, CMO at Juniper Networks
Source: Home Page - Bombora
"When we used Company Surge® scores as a prioritization mechanism, we saw 2-3x reply rates compared to not using the data. We felt really confident about the Intent data showing strong signals about who is in-market."
Casey Carey, CMO at Kazoo
Source: Sales Intelligence and Revenue Acceleration - Bombora
"Snowflake needed to scale its ABM approach, and Bombora enabled our team to use intent-driven insights programmatically to ensure we're communicating the right messages to the right audience."
Kanako Imazumi, ABM Manager at Snowflake
Source: Demand Identification and Campaign Optimization - Bombora
"There are these big enterprise businesses we had no idea were shopping. When you put in Company Surge®, the lights come on and you find all these opportunities you didn't know to go after."
Rob Thomason, Director of Marketing Ops at Exterro
"Bombora's content consumption model has become the de facto standard in B2B marketing for third-party behavioral data to indicate intent…"
Source: Our Data - Bombora
"Every marketer's dream is to get in front of the right people at the right time. Bombora allows our marketing team to be more strategic with our outreach so that we're appealing to the pain points/solutions a prospect is actively researching."
Ashden Kailbney, Marketing Specialist at Digital Hands
Source: Reviews and Awards - Bombora
"We needed a way to find companies that were already interested in cybersecurity, and we're looking for a solution that aligned with our services. Bombora fills this need in multiple ways."
Scott Woodruff, Director of Growth Marketing at Open Systems
Source: Reviews and Awards - Bombora
"Companies produce tons of content - and pay lots of money creating and then amplifying it too. But is it really what the customer is interested in? Now you don't have to guess, you can know thanks to Company Surge® data."
Aly Ryan, Global Advanced Lead Generation at Siemens
Source: Reviews and Awards - Bombora
"We regularly meet with our CSM and support as needed and have found them to be very helpful in enabling our teams to use the data. We are also really enjoying seeing the product expand with new reports and SFDC integration features that help us better deliver surging accounts to our sales team."
Katherine Festa, Senior Manager, Digital Marketing at Smartling
Source: Reviews and Awards - Bombora
Customer Stories
Kazoo
Problem: Difficulty in prioritizing target accounts and identifying in-market buyers
Value Add: Bombora provided Company Surge® scores as a prioritization mechanism to identify accounts showing strong intent signals
Outcome: Achieved 2-3x reply rates compared to not using the data, and gained confidence in identifying in-market prospects
Source: Sales Intelligence and Revenue Acceleration - Bombora
OneLogin
Problem: Low email open rates
Value Add: Bombora's Intent data was used to improve email targeting and relevance
Outcome: 60% improvement in email open rates
Source: Sales Intelligence and Revenue Acceleration - Bombora
Fortinet
Problem: Inefficient account prioritization
Value Add: Bombora's Intent data was used to better prioritize accounts
Outcome: Improved account prioritization, leading to more efficient sales efforts
Source: Sales Intelligence and Revenue Acceleration - Bombora
Triblio
Problem: Low lead generation per account
Value Add: Bombora's Intent data was used to identify and target high-intent accounts
Outcome: 2x more leads per account
Source: Sales Intelligence and Revenue Acceleration - Bombora
Snowflake
Problem: Snowflake needed to scale its ABM approach.
Value Add: Bombora enabled Snowflake's team to use intent-driven insights programmatically to ensure they're communicating the right messages to the right audience.
Outcome: Snowflake was able to scale its ABM approach using intent-driven insights.
Source: Demand Identification and Campaign Optimization - Bombora
Exterro
Problem: Exterro had no idea about big enterprise businesses that were shopping for their solutions.
Value Add: Bombora's Company Surge® Intent data illuminated previously unknown opportunities for Exterro to pursue.
Outcome: Exterro uncovered several new multimillion dollar opportunities within existing customers.
Just Global
Problem: Programmatic issues for a global cloud storage customer
Value Add: Bombora's Company Surge® Intent data helped solve programmatic issues
Outcome: Solved programmatic issues for Just Global's global cloud storage customer
Source: Case Studies - Bombora
Informa's Seatrade Maritime
Problem: Difficulty in closing key accounts and building new commercial revenue streams
Value Add: Bombora's Company Surge® Intent data assisted in identifying and targeting key accounts
Outcome: Closed key accounts and built new commercial revenue streams
Source: Case Studies - Bombora
iT1
Problem: Lack of valuable engagement with potential customers
Value Add: Bombora's Company Surge® Intent data helped identify and target high-value prospects
Outcome: Achieved 10x more valuable engagement
Source: Case Studies - Bombora
Siemens
Problem: Low sales acceptance of Marketing Qualified Leads (MQLs)
Value Add: Bombora's Company Surge® Intent data improved the quality of MQLs
Outcome: Increased sales acceptance of MQLs from 1% to 90%
Source: Case Studies - Bombora
Unity
Problem: Low click-through rates (CTR) on display ads
Value Add: Bombora's Company Surge® Intent data guided display ad targeting
Outcome: Achieved a 5% increase in CTR on Intent-guided display ads
Source: Case Studies - Bombora
Account Media
Problem: Suboptimal ABM campaign conversions
Value Add: Bombora's Company Surge® Intent data enhanced ABM campaign targeting
Outcome: Realized a 20–25% increase in ABM campaign conversions
Source: Case Studies - Bombora
Informa Markets
Problem: Low click-through rates on campaigns
Value Add: Bombora's Company Surge® Intent data improved campaign targeting
Outcome: Achieved 10x higher CTR on Intent-driven campaigns
Source: Case Studies - Bombora
SugarCRM
Problem: Unidentified pipeline opportunities
Value Add: Bombora's Company Surge® Intent data uncovered hidden pipeline opportunities
Outcome: Discovered $2m in pipeline that they never knew existed
Source: Case Studies - Bombora
Inbox Insight
Problem: Limited number of leads showing Intent
Value Add: Bombora's Company Surge® Intent data improved lead identification
Outcome: Increased the quantity of leads showing Intent by 34.9%
Source: Case Studies - Bombora
Keyfactor
Problem: Suboptimal pipeline growth
Value Add: Bombora's Company Surge® Intent data enabled implementation of an ABX approach
Outcome: Increased pipeline by 86% implementing an ABX approach with Intent data
Source: Case Studies - Bombora
Area Development
Problem: Difficulty in delivering high-value leads for advertising customers
Value Add: Bombora's Company Surge® Intent data helped identify and target high-value prospects
Outcome: Delivered multi-million dollar leads for advertising customers
Source: Case Studies - Bombora
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