Demandbase
Overview
Demandbase is a leading provider of a comprehensive B2B go-to-market platform that leverages artificial intelligence to help businesses identify, engage, and close deals with the right accounts. Their platform integrates account-based marketing, sales intelligence, and advertising to streamline and enhance the B2B sales and marketing processes, enabling companies to achieve their revenue goals more efficiently.
Industry: B2B Software
Ideal Customer Profiles: Demandbase's ideal customers are B2B companies looking to enhance their sales and marketing efforts through account-based strategies. These companies typically have complex sales cycles, large buying teams, and require precise targeting and engagement with high-value accounts.
Website: demandbase.com
LinkedIn: http://linkedin.com/company/demandbase
Twitter: http://twitter.com/demandbasesales
Products
Demandbase One™ Go-to-Market Platform
Demandbase One™ is an AI-driven platform that integrates account-based marketing, sales intelligence, and advertising to provide a unified view of accounts, enabling businesses to align their sales and marketing efforts effectively.
Features
Unified Account View
Description: Provides a single view of an account by integrating first and third-party data with AI, allowing businesses to build, find, engage, close, and measure the accounts that matter.
Benefit: Enables more effective targeting and engagement, leading to increased pipeline and revenue.
Sales Intelligence
Description: Offers insights on in-market buying groups and accounts, providing account executives and SDRs/BDRs with timely and relevant engagement insights and accurate company and contact data.
Benefit: Helps sales teams close more deals by providing actionable insights.
Buying Intent
Description: Identifies when accounts and buying groups are interested by analyzing over 1 trillion third-party intent signals a month, allowing for granular customization with industry-specific signals.
Benefit: Enables businesses to engage with high-intent accounts early, increasing the chances of conversion.
Predictive Analytics
Description: Scores accounts and buying groups based on fit, intent, and engagement across various channels, making it easier to find in-market accounts.
Benefit: Improves targeting accuracy and prioritization of accounts, enhancing sales efficiency.
B2B Advertising
Description: Utilizes a B2B DSP for ads across multiple channels, ensuring that advertising spend is directed towards accounts and buying groups that are likely to convert.
Benefit: Reduces wasted ad spend and increases advertising ROI by targeting the right accounts.
Account Intelligence
Account Intelligence combines a company's sales and marketing data with Demandbase's validated B2B data, enhanced by AI, to provide actionable insights throughout the B2B buyer journey.
Features
Data Integration and Cleansing
Description: Integrates and cleanses first-party data from CRM, marketing automation, and other systems with Demandbase's third-party data to provide a comprehensive view of accounts.
Benefit: Ensures data accuracy and completeness, leading to better decision-making and targeting.
Lead-to-Account Mapping
Description: Maps leads to accounts to prevent time wasted on irrelevant leads, ensuring that sales and marketing efforts are focused on the right targets.
Benefit: Increases efficiency by aligning sales and marketing efforts with relevant accounts.
Predictive Modeling
Description: Uses predictive models to identify accounts most likely to buy, based on historical data and engagement patterns.
Benefit: Enhances targeting precision, leading to higher conversion rates.
Engagement Heat Maps
Description: Visualizes engagement levels across accounts, helping teams focus resources on the most promising prospects.
Benefit: Improves resource allocation and increases the likelihood of closing deals.
Automated Data Enrichment
Description: Automatically cleanses and enriches data to maintain accuracy and relevance, ensuring that teams have the most current information.
Benefit: Reduces manual data management efforts and improves data quality.
B2B Advertising Platform
Demandbase's B2B Advertising Platform is a demand-side platform (DSP) specifically built for B2B, optimizing ad spend by targeting the right accounts with precision.
Features
Self-Optimizing Campaigns
Description: Automatically optimizes campaigns to improve performance without the need for constant manual adjustments.
Benefit: Saves time and resources while maximizing campaign effectiveness.
Account-Based Targeting
Description: Targets buying groups across various locations, ensuring that ads reach the right people at the right time.
Benefit: Increases the likelihood of engagement by reaching decision-makers wherever they are.
Smart Bidding
Description: Uses AI to manage media bids dynamically, ensuring optimal spend for each ad impression.
Benefit: Maximizes ad spend efficiency and improves ROI.
Dynamic Audience Segmentation
Description: Allows for the creation of personalized ad segments based on user behavior, enhancing the relevance of ad messaging.
Benefit: Improves engagement and conversion rates by delivering tailored messages.
Performance Transparency
Description: Provides detailed insights into campaign performance, including engagement metrics and influence on the buying journey.
Benefit: Enables data-driven decision-making and campaign optimization.
Personalization
Demandbase's Personalization solution customizes website experiences for maximum relevance, tailoring content to account, audience, and buyer stage.
Features
Website Customization
Description: Tailors website content and experiences based on the visitor's account, audience type, and stage in the buyer journey.
Benefit: Increases engagement and conversion by delivering relevant content to each visitor.
Visitor Identification
Description: Identifies website visitors accurately to deliver personalized content based on their specific attributes and behaviors.
Benefit: Enhances user experience and increases the likelihood of conversion.
Message Alignment
Description: Ensures that messaging is consistent and aligned with the account's buying journey, creating a seamless experience.
Benefit: Improves brand perception and increases the effectiveness of marketing efforts.
Cross and Upsell Campaigns
Description: Initiates targeted campaigns to existing customers for cross-selling and upselling opportunities, driving additional revenue.
Benefit: Increases customer lifetime value and accelerates business growth.
Multi-Channel Integration
Description: Integrates with multiple advertising channels to extend reach and enhance campaign effectiveness.
Benefit: Expands audience reach and improves campaign performance across platforms.
Orchestration
Demandbase's Orchestration solution automates account-based marketing processes, driving efficiency and allowing teams to focus on revenue-generating activities.
Features
Process Automation
Description: Automates repetitive marketing tasks, freeing up time for teams to focus on strategic activities that drive revenue.
Benefit: Increases operational efficiency and allows for more strategic focus.
Resource Optimization
Description: Optimizes resource allocation by automating processes, enabling teams to build more pipeline with fewer resources.
Benefit: Enhances productivity and reduces operational costs.
Multi-Channel Orchestration
Description: Coordinates marketing efforts across multiple channels, ensuring consistent and targeted outreach to accounts and buying groups.
Benefit: Improves campaign coherence and effectiveness.
Engagement Tracking
Description: Monitors engagement across the entire buyer journey, providing insights into customer interactions and campaign performance.
Benefit: Enables data-driven decision-making and campaign optimization.
Analytics and Reporting
Description: Provides detailed analytics and reporting on account-based marketing efforts, focusing on metrics that matter to the business.
Benefit: Improves visibility into marketing performance and supports strategic planning.
Quantitative Benefits
"99M+ Companies"
"575K+ Intent Keywords"
"21K+ Technologies"
"150M+ B2B Contacts"
"3.7B+ IP Addresses"
"110M Social Profiles"
"Workforce Software shifted from traditional hunch-based sales marketing and saw a 24% increase in pipeline momentum for in-market accounts"
"Thales quadruples CTRs, doubles MQAs, and re-engages 50% of targets and they're just getting started"
"Achieved 100% reach"
"Engaged 83% of target accounts, including 64.9% for the first time"
"850% CTR increase over benchmark"
"88%"
"0.38%"
"77%"
Testimonials
"I can't build trust or buy-in with sales with a black box. I don't ever want sales to say, who picked these accounts?"
Source: Go-to-Market Platform | B2B Account-Based Marketing Software
"You guys are a partner…like an extension of my team. It's not even about a tool, it's about having a partner that's willing to work with you and understand your goals."
Source: Go-to-Market Platform | B2B Account-Based Marketing Software
"Not only do you get the reach, but you're precisely targeting the right accounts…it's a game changer."
Source: Go-to-Market Platform | B2B Account-Based Marketing Software
"Our sales organization is completely blown away at being able to see information about their accounts – how they're engaging and where they're engaging with us."
Shellie Smith, Head of ABM, Americas at Autodesk
Source: B2B Account Intelligence | Clean Sales and Marketing B2B Data Provider | Demandbase
"We didn't want to be locked into using logic we couldn't see, understand, or modify."
Source: Flexible and Transparent Go-To-Market Platform | Demandbase
"Software shouldn't force me to change my sales or marketing processes or my funnel."
Source: Flexible and Transparent Go-To-Market Platform | Demandbase
"You guys are a partner…like an extension of my team. It's not even about a tool, it's about having a partner that's willing to work with you and understand your goals. I go back to my Demandbase team every week with a crazy idea. Can we do this? How are we going to do this? And they connect me with other people in the organization."
Source: More Than a Vendor, Demandbase Is a Go-to-Market Partner
"The collaboration, from senior leaders on down, set you apart. And while your support through the selling cycle was phenomenal, your support on the implementation side has been even better. The team helped us get up to speed faster and continues to show us how to take advantage of the insights to implement best practices."
Source: More Than a Vendor, Demandbase Is a Go-to-Market Partner
"The team at Demandbase has been really integral to our success — more than just a technology or a platform. We've engaged with experts across many, many departments at Demandbase that have invested in helping us train, enable, and continue to have success with our ABM efforts."
Source: More Than a Vendor, Demandbase Is a Go-to-Market Partner
"Not only was Demandbase's ABX Certification key to Thales' early success, but Elsa says it saved her "a ton of time.""
Elsa Toutlemonde, Account-Based Marketing Manager at Thales
Source: More Than a Vendor, Demandbase Is a Go-to-Market Partner
"The beauty of account-based advertising is it's really efficient. Not only do you get the reach, but you're precisely targeting the right accounts. Demandbase has really exceeded our expectations there."
Source: B2B Advertising Platform | Demand Side Platform | Demandbase
"Ready-to-use platform and its built-in functions are of a high level"
Yves M.
Source: B2B Advertising Platform | Demand Side Platform | Demandbase
"Get great, high-impact results with Demandbase"
Fulgenzio M.
Source: B2B Advertising Platform | Demand Side Platform | Demandbase
"Plan, execute, and measure account-based strategies with Demandbase One"
Gary P.
Source: B2B Advertising Platform | Demand Side Platform | Demandbase
"The best platform to launch into the market"
Christianah O.
Source: B2B Advertising Platform | Demand Side Platform | Demandbase
"A very powerful tool to explore quality databases"
Anne F.
Source: B2B Advertising Platform | Demand Side Platform | Demandbase
"Great tool for marketers looking to run ABM programs for enterprise accounts"
Manu S.
Source: B2B Advertising Platform | Demand Side Platform | Demandbase
"Using the two platforms together, we're able to target specific companies with precision and increase the relevance of our ads. And we've increased our conversion rates by focusing on high-value accounts."
Thao Tran, Global Integrated Marketing Manager at Workday
Source: Workday's Successful Multichannel Campaign | Demandbase
"Using the Demandbase integration with LinkedIn, we can enhance our ad campaigns by targeting specific companies with precision and increasing the relevance of ads to the target audience. By focusing on high-value accounts, we increased our conversion rates."
Matthew Miller, Global ABX Principal at Workday
Source: Workday's Successful Multichannel Campaign | Demandbase
"Demandbase offered a complete ABM platform to support our strategy and was the only platform with the flexibility and configurability to support an organization like ours."
Matthew Miller, Global ABX Principal at Workday
Source: Workday's Successful Multichannel Campaign | Demandbase
"Demandbase has helped us to identify and prioritize high-value target accounts so it's easier to focus our marketing efforts where it's likely to yield results."
Matthew Miller, Global ABX Principal at Workday
Source: Workday's Successful Multichannel Campaign | Demandbase
"Our sales leaders have told us that their most successful salespeople are the ones using Demandbase daily"
Matthew Miller, Global ABX Principal at Workday
Source: Workday's Successful Multichannel Campaign | Demandbase
"Marketing's contribution focused on reaching accounts who currently aren't doing business with us. Through insights derived from Demandbase activity, we learned what solutions these accounts were interested in, which helped initiate new sales conversations. It proved to be a very successful collaboration between marketing and sales."
Jenny Reed, Sr. Manager, Global Marketing at Diebold Nixdorf
Source: Demandbase | Diebold Nixdorf Eclipses Campaign Benchmarks with a Combo of Process, Data & Technology
"Sales and marketing don't always have the same goal in mind. So it helps when we can bring something to the table that sales feels is impactful to their goal. The Demandbase platform is where we've been able to find this common ground."
Andrei Greska, Marketing Data Analyst at Diebold Nixdorf
Source: Demandbase | Diebold Nixdorf Eclipses Campaign Benchmarks with a Combo of Process, Data & Technology
"If I lost Demandbase, I would lose an incredibly effective tool in my toolbox, because it's really proving to be efficient and productive for us."
Jenny Reed, Sr. Manager, Global Marketing at Diebold Nixdorf
Source: Demandbase | Diebold Nixdorf Eclipses Campaign Benchmarks with a Combo of Process, Data & Technology
Customer Stories
Workday
Problem: Needed to build successful multi-channel ABM campaigns
Value Add: Demandbase provided a platform to create and execute multi-channel ABM campaigns in combination with LinkedIn
Outcome: Successfully built and executed multi-channel ABM campaigns
Source: Go-to-Market Platform | B2B Account-Based Marketing Software
Diebold Nixdorf
Problem: Wanted to improve campaign performance
Value Add: Demandbase provided a combination of process, data, and technology
Outcome: Eclipsed campaign benchmarks
Source: Go-to-Market Platform | B2B Account-Based Marketing Software
Fivetran
Problem: Sales team needed better intelligence and insights
Value Add: Demandbase provided sales intelligence capabilities
Outcome: An Account Executive calls Demandbase his "Sales Detective", implying improved sales intelligence and effectiveness
Source: Go-to-Market Platform | B2B Account-Based Marketing Software
Autodesk
Problem: Lack of visibility into account engagement
Value Add: Demandbase provided detailed information about how accounts are engaging and where they're engaging with Autodesk
Outcome: The sales organization was completely blown away by the ability to see information about their accounts, including how and where they're engaging with Autodesk
Source: B2B Account Intelligence | Clean Sales and Marketing B2B Data Provider | Demandbase
Molex
Problem: Difficulty in scaling ABM and personalizing at scale
Value Add: Demandbase enabled Molex to personalize at scale and measure what matters
Outcome: Molex successfully scaled their ABM efforts using Demandbase
Source: B2B Account Intelligence | Clean Sales and Marketing B2B Data Provider | Demandbase
Broadridge
Problem: Challenges in identifying traffic, monitoring account-level visitor data, and measuring marketing impact
Value Add: Demandbase's Account-Based Marketing solution allowed Broadridge to identify traffic, monitor account-level visitor data, and measure their marketing impact
Outcome: Broadridge leveraged Account-Based Marketing to gain clarity and precision in targeting audiences
Source: B2B Account Intelligence | Clean Sales and Marketing B2B Data Provider | Demandbase
Workforce Software
Problem: Traditional hunch-based sales and marketing approach
Value Add: Demandbase provided insights and best practices implementation support
Outcome: 24% increase in pipeline momentum for in-market accounts
Source: More Than a Vendor, Demandbase Is a Go-to-Market Partner
Hexagon
Problem: Needed help with ABM efforts
Value Add: Demandbase provided experts across many departments to help train, enable, and ensure success with ABM efforts
Outcome: Took the guessing game out of ABM with insights from Demandbase
Source: More Than a Vendor, Demandbase Is a Go-to-Market Partner
Thales
Problem: Needed to improve their ABX (Account-Based Experience) strategy
Value Add: Demandbase provided ABX Certification, which was key to their early success
Outcome: Quadrupled CTRs, doubled MQAs, and re-engaged 50% of targets
Source: More Than a Vendor, Demandbase Is a Go-to-Market Partner
AppFolio
Problem: Needed efficient and precise targeting for B2B advertising
Value Add: Demandbase provided account-based advertising that allowed for precise targeting of the right accounts
Outcome: Exceeded expectations in terms of reach and precision targeting
Source: B2B Advertising Platform | Demand Side Platform | Demandbase
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