CaptivateIQ
Overview
CaptivateIQ is a leading provider of sales commission management software that helps businesses automate and optimize their incentive compensation programs. The platform is designed to improve accuracy, save time, and empower sales teams by providing real-time insights and transparency into commission calculations. CaptivateIQ is trusted by a significant portion of Forbes Cloud 100 organizations and is recognized for its flexibility, scalability, and ease of use.
Industry: Software
Ideal Customer Profiles: CaptivateIQ's ideal customers are medium to large enterprises with complex sales commission structures, particularly those in high-growth industries such as technology, healthcare, and finance. These organizations benefit from CaptivateIQ's ability to automate commission calculations, provide real-time insights, and offer flexible, scalable solutions that can adapt to changing business needs.
Website: captivateiq.com
LinkedIn: http://linkedin.com/company/captivateiq
Twitter: http://twitter.com/captivateiq
Products
Automate Commissions
CaptivateIQ's Automate Commissions product leverages its SmartGrid™ technology to process up to 20 million transactions in less than four seconds, providing a highly performant and scalable solution for commission calculations.
Features
Spreadsheet-Like Interface
Description: CaptivateIQ offers a no-code, spreadsheet-like interface that allows users to design and manage commission plans easily. This interface reduces the risk of human error and eliminates the need for technical expertise.
Benefit: Users can quickly create and customize commission plans, saving time and reducing errors.
SmartGrid™ Technology
Description: The SmartGrid™ technology enables fast and accurate commission calculations at scale, handling large volumes of data efficiently.
Benefit: Businesses can process commission payouts quickly and accurately, improving operational efficiency.
Real-Time Testing
Description: Users can test and validate commission plans in real-time, ensuring accuracy before implementation.
Benefit: This feature reduces the risk of errors and ensures that commission plans align with business goals.
Comprehensive Security
Description: CaptivateIQ provides robust security features, including SOC 1 and SOC 2 compliance, to protect sensitive commission data.
Benefit: Businesses can trust that their data is secure, reducing the risk of data breaches and compliance issues.
Flexible Reporting
Description: The platform offers flexible reporting capabilities, allowing users to generate reports and model plan changes easily.
Benefit: Users gain insights into commission performance and can make data-driven decisions to optimize plans.
Motivate Reps
CaptivateIQ's Motivate Reps product enhances sales performance by providing transparency and real-time insights into commission earnings, helping to align sales behavior with business objectives.
Features
Earnings Transparency
Description: Reps have access to detailed earnings data, including historical and forecasted commissions, which helps them understand their compensation better.
Benefit: This transparency reduces shadow accounting and allows reps to focus more on selling.
Interactive Tools
Description: The product includes tools like a what-if earnings calculator and attainment leaderboards to motivate reps and foster healthy competition.
Benefit: Reps are more engaged and motivated to achieve higher sales targets.
AI-Powered Payee Coach
Description: The AI-powered coach provides personalized insights and recommendations to help reps maximize their earnings.
Benefit: Reps receive guidance on how to improve their performance and increase their commissions.
Engaging Dashboard
Description: An intuitive dashboard provides reps with key insights into their commission status and performance metrics.
Benefit: Reps can easily track their progress and identify areas for improvement.
Dispute Resolution
Description: The platform offers a streamlined process for resolving commission disputes, ensuring accuracy and transparency.
Benefit: Reduces administrative burden and maintains trust between reps and management.
Captivate with Insights
CaptivateIQ's Captivate with Insights product transforms sales compensation data into actionable insights, enabling businesses to make informed decisions and drive strategic growth.
Features
Advanced Reporting
Description: The platform provides advanced reporting capabilities, allowing users to analyze commission data and understand plan performance in real-time.
Benefit: Businesses can make data-driven decisions to optimize their incentive programs.
Data-Driven Culture
Description: Features like leaderboards and scenario modeling foster a data-driven culture within sales teams, promoting transparency and accountability.
Benefit: Improves team performance and aligns sales efforts with business objectives.
Customizable Dashboards
Description: Users can create dashboards to visualize compensation data and identify trends across different plans and teams.
Benefit: Provides insights that help optimize sales strategies and improve overall performance.
Quick Reporting
Description: The Quick Reporting module allows users to generate real-time reports on key metrics such as payouts and attainment.
Benefit: Enables quick access to critical data for strategic decision-making.
Public Dashboard Sharing
Description: Users can share dashboards with stakeholders outside of CaptivateIQ, ensuring that key insights are accessible to decision-makers.
Benefit: Facilitates collaboration and informed decision-making across the organization.
Simplify Commission Administration
CaptivateIQ's Simplify Commission Administration product streamlines the entire commission management process, from data integration to payout processing, with a focus on automation and ease of use.
Features
Hassle-Free Data Management
Description: The platform automates data management, ensuring that commission data is always accurate and up-to-date.
Benefit: Reduces manual data entry and minimizes errors, saving time and resources.
Robust Integrations
Description: CaptivateIQ integrates with various data sources, including CRM, ERP, and HRIS systems, to centralize commission data.
Benefit: Ensures seamless data flow and real-time access to critical information.
No-Code Plan Logic
Description: Users can design and modify commission plans using a no-code interface, making it easy to adapt to business changes.
Benefit: Empowers users to manage plans without technical expertise, increasing agility.
Efficient Document Management
Description: The platform automates document management, reducing the risk of errors and disputes related to compensation plans.
Benefit: Streamlines administrative tasks and ensures accurate documentation.
Access Controls
Description: CaptivateIQ provides role-based access controls to secure sensitive commission data and ensure compliance.
Benefit: Enhances security and compliance, protecting sensitive information.
Unlock Commission Insights
CaptivateIQ's Unlock Commission Insights product provides a comprehensive reporting suite that helps businesses make smarter decisions and ensure continuity through data-driven insights.
Features
Robust Reporting Suite
Description: The product offers a comprehensive suite of reporting tools that provide insights into commission data and performance metrics.
Benefit: Enables businesses to make informed decisions and optimize their incentive programs.
Sales Team Leaderboards
Description: Leaderboards motivate sales teams by providing visibility into performance metrics and fostering a competitive environment.
Benefit: Increases motivation and performance among sales teams.
Advanced Customizable Reporting
Description: Users can create custom reports to analyze compensation data and gain insights into sales performance.
Benefit: Provides actionable insights that drive strategic growth and improve sales outcomes.
Public Dashboard Sharing
Description: Dashboards can be shared with external stakeholders, ensuring that key insights are accessible to decision-makers.
Benefit: Facilitates collaboration and informed decision-making across the organization.
Collaborative Dashboards for Coaching
Description: Managers can use dashboards to track key metrics and coach reps to improve performance.
Benefit: Enhances coaching effectiveness and improves sales team performance.
Quantitative Benefits
"60x faster commissions calculations"
"60+ hours saved per month"
"7.9 Trillion real-time calculations/month"
"60x faster at calculating monthly commissions"
"10% improvement in advisor productivity"
"2 days to roll out new plans"
"Slash commission processing time from three weeks to three days."
"90% decrease in monthly processing time"
"6x faster to create new plans"
"60 hours per month saved"
">6.25 Trillion real-time calculations/month"
"93% of reps spend time recalculating their compensation statements to validate them"
"82% of reps agree having visibility into potential earnings on new deals would significantly improve motivation"
"Gong increased the speed of monthly commission calculations by 60x"
Source: Gong Customer Success Story
"98%+ Payout accuracy"
Source: Gong Customer Success Story
"We track accrual to payout accuracy and are now within 2% since switching to CaptivateIQ."
Source: Gong Customer Success Story
"With the previous system, calculating and running monthly payouts for hundreds of reps would have taken the team at least five hours. But now it can be done in just five minutes."
Source: Gong Customer Success Story
"The entire monthly payroll processing time (with disputes, approvals, and more) is now down from 4 weeks to 1 week"
Source: Chapter Customer Success Story
"The monthly payroll processing time specifically for commissions is down from 10+ hours to 30 minutes"
Source: Chapter Customer Success Story
"Advisor productivity up 10%+"
Source: Chapter Customer Success Story
"Since implementing CaptivateIQ, Alex has reduced the time it takes to process payouts from one month to 12 days – a 60% time-saving."
Source: Showpad Customer Success Story
"Launching a new commission plan used to take five to six months. Now? Just two days."
Source: Showpad Customer Success Story
"Alex estimated the error rate with Google Sheets to be "about 5%.""
Source: Showpad Customer Success Story
Testimonials
"Through its flexibility, transparency and automation, CaptivateIQ has become an essential partner in scaling revenue operations for our fast-growing sales organization."
Michael D., Director of Revenue Operations at Gong
"Now that [our advisor team] understands the risk/reward balance in their plans, they're more effective in incentivizing productivity, since they have access to data they didn't have before."
Marcello H., Head of Finance at Chapter
"The additional time [from CaptivateIQ] frees up space for analysis … it means I can ensure that our commission plans are really designed to be aligned with our company goals."
Alex W., Senior Variable Compensation Analyst at Showpad
"I love CaptivateIQ. I have been very impressed with the product road map and enhancements. We can make changes ourselves with ease. Our small but mighty team also has been able to cut down significantly on compensation errors."
Michael Duncan, Director of Revenue Operations at Gong
Source: Gong Customer Success Story
"Determining payouts involved a lot of manual data entry and customizing reports for individual reps. This meant hard-pasting entire Excel pages into Google Sheets and then manually making adjustments one sheet at a time. The more we scaled, the more of a nightmare it was going to become to manage the process in such a complex way."
Albert Wong, Former Business Operations Manager at Gong
Source: Gong Customer Success Story
"We needed a solution that was agile, and could be owned by finance professionals that were very comfortable in spreadsheets. We're a small but mighty team that manages comp for 200+ sellers."
Michael Duncan, Director of Revenue Operations at Gong
Source: Gong Customer Success Story
"I wanted a solution that could scale with our organization. One that would allow us to make the changes on our own without leveraging professional services. The solution also needs to be easy for end-users to leverage and see transparency in their commission calculations."
Michael Duncan, Director of Revenue Operations at Gong
Source: Gong Customer Success Story
"I had just gone through a commissions implementation (prior to Gong) so was well aware of the 'why' behind moving to a comp tool. Once I got to Gong, I needed to conduct a plan refresh, and this was SOOOO much easier than any tool I have used before. Especially since I love Excel."
Michael Duncan, Director of Revenue Operations at Gong
Source: Gong Customer Success Story
"Because it's designed in a similar style to the spreadsheets we're all so familiar with, it was very clear to use. Of all the tools I've ever used, it has one of the lowest learning curves I've encountered."
Albert Wong, Former Business Operations Manager at Gong
Source: Gong Customer Success Story
"I am a CaptivateIQ convert. If you are comfortable in spreadsheets and want an affordable total cost of ownership tool, CaptivateIQ is a no brainer."
Michael Duncan, Director of Revenue Operations at Gong
Source: Gong Customer Success Story
"We track accrual to payout accuracy and are now within 2% since switching to CaptivateIQ. The remaining deltas are mainly unknowns in the business at the first of each month."
Michael Duncan, Director of Revenue Operations at Gong
Source: Gong Customer Success Story
"I plan to integrate CaptivateIQ into our sales capacity/planning tool down the line, so we can do end to end scenario testing. I also have plans to integrate our HRIS due to employee changes/new hires becoming high in volume as we scale."
Michael Duncan, Director of Revenue Operations at Gong
Source: Gong Customer Success Story
"I'm responsible for much of the financial operations that contribute to the success of the business. In our growing state, it's critical our team stay close and focused on the specific items that have huge implications for the business."
Marcello Halitzer, Head of Finance at Chapter
Source: Chapter Customer Success Story
"What I had built out ended up being more complex than expected. With this plus the difficulty of giving our advisors real-time access to their earnings, we realized pretty quickly that we would need a solution to better support our needs."
Marcello Halitzer, Head of Finance at Chapter
Source: Chapter Customer Success Story
"During the demo, we got the impression building plans would be manageable. However, after interacting with the backend, despite there being good logic in place, it felt more built for an engineer that knows SQL than a finance person who knows excel."
Marcello Halitzer, Head of Finance at Chapter
Source: Chapter Customer Success Story
"After about five months of trying to make it work, we were quickly coming up on our busiest season of the year. Despite massive effort from the team, the platform and our use case just weren't really a match, so we had to call it quits."
Marcello Halitzer, Head of Finance at Chapter
Source: Chapter Customer Success Story
"From the first call, I knew I was in good hands with CaptivateIQ. They set clear expectations, knew who to involve when, and were just well organized, structured and thoughtful."
Marcello Halitzer, Head of Finance at Chapter
Source: Chapter Customer Success Story
"For finance and revops folks, the CaptivateIQ spreadsheet-like interface and formulas experience relies on a much more familiar skill set than a blackbox coded solution. This inevitably lowers our TCO, because I can manage changes myself, instead of relying on engineers."
Marcello Halitzer, Head of Finance at Chapter
Source: Chapter Customer Success Story
"With CaptivateIQ, I no longer dread the payroll process. The process is much smoother and quicker, and our advisors now trust they'll be paid on-time and accurately."
Marcello Halitzer, Head of Finance at Chapter
Source: Chapter Customer Success Story
"We are really starting to see the business impact of CaptivateIQ through our advisor team. Now that they understand the risk/reward balance in their plans, the plans are much more effective in incentivizing productivity, since they have access to data they did not have before."
Marcello Halitzer, Head of Finance at Chapter
Source: Chapter Customer Success Story
"The combination of a strategic and consultative implementation team, and an intuitive spreadsheet-like platform makes CaptivateIQ the only choice for scaling businesses looking to own their compensation structure and support growing complexity in their business. The ROI is obvious between the time-savings, accuracy, and performance boosting across the org."
Marcello Halitzer, Head of Finance at Chapter
Source: Chapter Customer Success Story
"If you need flexibility — the ability to adapt to complex plans — or scalability, CaptivateIQ is definitely the solution for you."
Alex Wu, Financial Analyst at Showpad
Source: Showpad Customer Success Story
"This additional time frees up space for analysis to see how our sales teams are being commissioned, to see if they are being commissioned the right way, bringing the right revenue. The extra time means I can ensure that our commission plans are really designed to be aligned with our company goals."
Alex Wu, Financial Analyst at Showpad
Source: Showpad Customer Success Story
"When it comes to scalability, we are growing pretty aggressively. We're getting more and more employees on commission plans. On Google Sheets, that would definitely be a problem. Now, I'm really not worried about it – because of the employee assumptions and how the commission calculation workbooks are designed. It's definitely very scalable."
Alex Wu, Financial Analyst at Showpad
Source: Showpad Customer Success Story
Customer Stories
Gong
Problem: Slow commission calculations for a fast-growing sales organization.
Value Add: CaptivateIQ provided flexibility, transparency, and automation in scaling revenue operations.
Outcome: Gong achieved 60x faster calculations of monthly commissions.
Chapter
Problem: Lack of data for understanding risk/reward balance in advisor plans.
Value Add: CaptivateIQ provided access to previously unavailable data, allowing for more effective incentivization of productivity.
Outcome: Chapter achieved a 10% improvement in advisor productivity.
Showpad
Problem: Time-consuming process for rolling out new commission plans.
Value Add: CaptivateIQ freed up time for analysis, ensuring commission plans are aligned with company goals.
Outcome: Showpad reduced the time to roll out new plans to just 2 days.
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