LeadGenius
Overview
LeadGenius is a data-driven company that specializes in providing precision B2B data and insights to help businesses find, win, and retain customers. They offer custom-sourced data solutions tailored to specific business needs, ensuring high-quality and compliant global contact and account intelligence. Their platform integrates with existing workflows to enhance sales, marketing, and revenue operations.
Industry: Data Services
Ideal Customer Profiles: LeadGenius serves data-driven go-to-market teams, including sales leaders, marketing professionals, and revenue operations teams, who require precise and actionable customer insights to enhance their outreach and engagement strategies.
Website: leadgenius.com
LinkedIn: http://linkedin.com/company/leadgenius
Products
Precision Data Platform
LeadGenius offers a highly specific and verified data platform tailored to a business's unique needs, providing detailed insights about potential customers for more targeted and effective outreach.
Features
Custom-Sourced Data
Description: LeadGenius provides data that is specifically sourced and tailored to meet the unique needs of each business, ensuring relevance and accuracy.
Benefit: Businesses receive data that is directly applicable to their specific market and customer base, enhancing the effectiveness of their outreach.
Data Precision and Quality
Description: The platform offers high precision and quality in data, ensuring that businesses have access to accurate and comprehensive information.
Benefit: Improved decision-making and strategy development based on reliable data.
Global Compliance
Description: LeadGenius ensures that all data is compliant with international regulations such as GDPR and LGPD, providing peace of mind for global operations.
Benefit: Businesses can confidently expand their operations globally without legal concerns.
Unique Insights
Description: The platform provides over 110 insights on individuals and companies, allowing businesses to engage more effectively with their target audience.
Benefit: Enhanced engagement strategies leading to better customer relationships and competitive advantage.
Data Consolidation
Description: LeadGenius consolidates various data solutions into a single platform, improving efficiency and return on investment.
Benefit: Streamlined operations and improved data management, leading to cost savings and increased productivity.
Account-Based Marketing Solutions
LeadGenius provides comprehensive ABM solutions that enhance contact discovery, account selection, and segmentation, helping businesses build key personas and improve marketing strategies.
Features
Contact Discovery and Account Selection
Description: LeadGenius assists in discovering new contacts and selecting the right accounts for targeted marketing efforts.
Benefit: Improved targeting and personalization in marketing campaigns, leading to higher conversion rates.
Streamlined Research
Description: The solution reduces the time spent on research by providing comprehensive data insights, allowing account executives to focus on engagement.
Benefit: Increased efficiency and productivity for sales teams.
Account Fit Attributes
Description: LeadGenius identifies and integrates unique account fit attributes into the business's tech stack, enhancing demand generation.
Benefit: More effective demand generation and improved sales pipeline.
Contact Monitoring
Description: The solution actively monitors and updates contact information, ensuring data accuracy and relevance.
Benefit: Maintained data accuracy and reduced risk of outdated information affecting sales efforts.
Preferred Data Provider
Description: LeadGenius is recognized as a preferred provider due to its comprehensive and reliable data solutions.
Benefit: Trusted partnership and reliable data support for business growth.
Global Data Solutions
LeadGenius offers global data solutions that provide compliant international data, enabling businesses to expand their reach and improve sales efficiency across different regions.
Features
Regional Data Sourcing
Description: Data is sourced uniquely per region, ensuring compliance with local regulations and relevance to the market.
Benefit: Businesses can confidently operate in multiple regions with data that meets local compliance standards.
International Contact Discovery
Description: LeadGenius helps businesses discover and connect with international contacts, supporting global expansion efforts.
Benefit: Expanded global reach and improved international sales opportunities.
Precision Engagement
Description: The solution provides precise engagement strategies for global markets, targeting key decision-makers effectively.
Benefit: Increased success in international markets through targeted engagement.
E-commerce Ecosystem Growth
Description: LeadGenius supports growth in the e-commerce ecosystem by connecting businesses with a wide range of sellers.
Benefit: Enhanced market presence and sales opportunities in the e-commerce sector.
Seller Acquisition
Description: The solution improves the acquisition of marketplace sellers, enhancing the business's platform and offerings.
Benefit: Increased platform value and customer base through effective seller acquisition.
Sales Strategy & Enablement
LeadGenius enhances sales strategies by providing enriched data and insights, enabling businesses to optimize their sales processes and improve efficiency.
Features
Sales Focus
Description: LeadGenius ensures that sales efforts are focused on verified and prioritized target merchants, maximizing efficiency.
Benefit: Improved sales outcomes and reduced time spent on unqualified leads.
Opportunity Generation
Description: The solution generates significant sales opportunities quickly, enhancing revenue potential.
Benefit: Rapid revenue growth and increased sales pipeline.
Quota Achievement
Description: LeadGenius helps businesses achieve and exceed sales quotas through effective data-driven strategies.
Benefit: Enhanced sales performance and achievement of business goals.
Research Efficiency
Description: The solution streamlines research processes, saving time and resources for account executives.
Benefit: Increased productivity and focus on sales activities.
Data Enrichment
Description: LeadGenius enriches data to improve completeness and accuracy, supporting better sales strategies.
Benefit: Enhanced decision-making and sales effectiveness through reliable data.
Marketing Solutions
LeadGenius provides marketing solutions that enhance demand generation and account-based marketing efforts, improving targeting and engagement with high-value prospects.
Features
Demand Generation
Description: The solution enables precise demand generation campaigns, targeting high-value prospects with confidence.
Benefit: Improved marketing effectiveness and higher conversion rates.
Sales Efficiency
Description: LeadGenius enhances sales efficiency by providing data-driven insights for better-qualified leads.
Benefit: Increased sales success and reduced time spent on unqualified leads.
Precision Insights
Description: The solution provides precision insights for research, prospecting, and planning, enhancing marketing strategies.
Benefit: More effective marketing strategies and improved customer engagement.
Growth Opportunities
Description: LeadGenius helps identify growth opportunities with verified pipeline and customer insights.
Benefit: Expanded business opportunities and improved market positioning.
Customer Engagement
Description: The solution supports personalized customer engagement, enhancing relationships and impact.
Benefit: Stronger customer relationships and increased customer retention.
Quantitative Benefits
"85% full coverage account data in 6 months."
"2X growth in customer base across US, EU and Asia Pacific."
"$3M in opportunities in the first 90 days"
"220% of quota in Brazil in first year"
"Streamlined AE research saving 10 days each quarter per rep"
"Improved data completeness and accuracy on 80% of named accounts nominated for enrichment"
"35% of contacts identified as left the account"
"35,000 net new accounts"
"73% enrichment rate"
"4,521 Records delivered"
"95% successful delivery rate"
"209% sales opportunity generation"
"$160K+ saved in return shipping/restocking"
"62% increase in their contact to account coverage"
"Improved MQL to SQL rates by 29%"
"190x ROI"
"Before LeadGenius, from an account-based perspective, we had an account landscape of about 2500 enterprise accounts," says Day. "About 50 percent of those accounts were not what we would call full coverage."
"After using LeadGenius for 6 months, the number of incomplete accounts in our entire enterprise target market is down below 15 percent," says Day. "So we've taken full coverage from being less than 50 percent to really driving it somewhere around 85 percent mark."
"Full coverage for our enterprise market is 15 of our key contacts and each one of our key personas per account."
"100% sales focus on verified and prioritized target merchants"
"Approximately 80% of its accounts lacked key fields, hindering the ability of Account Executives (AEs) to effectively personalize outreach and target potential buyers."
"This gap not only impacted the quality of top-of-the-funnel leads but also extended the research phase for AEs by almost 10 days every quarter."
"The detailed account insights reduced the research time for AEs at the beginning of each quarter by 10 days, enabling them to focus more on engagement and less on data gathering."
"LeadGenius identified 10% more viable restaurants that had been overlooked, adding 35,000 target restaurants that fit their ideal customer profile across 850 North American cities."
Testimonials
"The LeadGenius solution really helps us with contact discovery, account selection, and account segmentation and really helps us build out our key personas."
Daniel Day, Director of Account-Based Marketing at Snowflake
Source: Growth Automation and Bespoke B2B Data at Scale LeadGenius
"The platform is intuitive and easy to use, and the account management team is always willing to help, answering questions and sharing best practices, true partners! There's no more guesswork and ambiguity involved in where opportunity lies or where to allocate resources from a business standpoint."
Rafael Nobre, Amazon Marketplace LATAM at Amazon
Source: Growth Automation and Bespoke B2B Data at Scale LeadGenius
"LeadGenius is a critical partner in making our LATAM sales efforts extremely successful."
Ricardo Martinez, Director, Sales Strategy LATAM at PayPal
Source: Growth Automation and Bespoke B2B Data at Scale LeadGenius
"Before LG we spent the first two weeks of every quarter mapping contacts to previous user accounts"
Source: Growth Automation and Bespoke B2B Data at Scale LeadGenius
"LeadGenius sourced our unique account fit attributes & brought them into our tech stack to create a valuable demand creation engine."
Source: Growth Automation and Bespoke B2B Data at Scale LeadGenius
"LeadGenius is our favorite data provider."
David Yates, Head of Sales Ops at DoorDash
Source: Growth Automation and Bespoke B2B Data at Scale LeadGenius
"You've made the sellers very happy, which makes me very happy."
John Mehlman, ABM Marketing Manager, Autodesk Construction Solutions at Autodesk
Source: Growth Automation and Bespoke B2B Data at Scale LeadGenius
"Without LeadGenius our direct mail campaigns would have landed flat on their face."
Steven Wadsworth, Principal Sales Data Analyst at Paycor
Source: Growth Automation and Bespoke B2B Data at Scale LeadGenius
"LeadGenius completely changed the way we clean inbound leads and identify prospects"
Source: Growth Automation and Bespoke B2B Data at Scale LeadGenius
"We've used multiple tools, and I've never found anyone as good as LeadGenius."
Source: Growth Automation and Bespoke B2B Data at Scale LeadGenius
"I'm a huge LeadGenius fan for customer expansion & retention"
Melissa "MJ" Jordan, VP Enterprise & Field Marketing
Source: Growth Automation and Bespoke B2B Data at Scale LeadGenius
"LG gives us the resource flexibility we need for our ever-changing business"
David Carr, Fmr. Sales Strategy & Ops Leader
Source: Growth Automation and Bespoke B2B Data at Scale LeadGenius
"LeadGenius is a highly efficient extension of our sales team"
John Livett, Sales Leader
Source: Growth Automation and Bespoke B2B Data at Scale LeadGenius
"An important part of our global ABM initiatives"
Chris Marshall, Sales Strategy & Enablement
Source: Growth Automation and Bespoke B2B Data at Scale LeadGenius
"Our favorite data provider"
David Yates, Sales Strategy & Enablement
Source: Growth Automation and Bespoke B2B Data at Scale LeadGenius
"A game changer for our outbound SDR effort"
Source: Growth Automation and Bespoke B2B Data at Scale LeadGenius
Customer Stories
Snowflake
Problem: Needed to improve account selection, contact discovery, and account segmentation for their ABM strategy.
Value Add: LeadGenius provided a solution that helped with contact discovery, account selection, and account segmentation, enabling Snowflake to build out their key personas.
Outcome: Snowflake achieved 85% full coverage account data in 6 months and 2X growth in customer base across US, EU and Asia Pacific.
Source: Growth Automation and Bespoke B2B Data at Scale LeadGenius
Amazon Marketplace LATAM
Problem: Faced challenges in targeting SMB e-commerce companies and allocating resources effectively.
Value Add: LeadGenius provided unprecedented precision in targeting SMB e-commerce companies, eliminating guesswork in resource allocation.
Outcome: Amazon Marketplace LATAM was able to target SMB e-commerce companies with unprecedented precision, allocate resources more effectively, and foster growth in the LATAM e-commerce ecosystem by connecting with a broader range of sellers.
Source: Growth Automation and Bespoke B2B Data at Scale LeadGenius
PayPal
Problem: Needed to improve sales efforts in the LATAM region.
Value Add: LeadGenius became a critical partner in making PayPal's LATAM sales efforts extremely successful.
Outcome: PayPal achieved 100% sales focus on verified and prioritized target merchants, $3M in opportunities in the first 90 days, and 220% of quota in Brazil in the first year.
Source: Growth Automation and Bespoke B2B Data at Scale LeadGenius
Salesforce
Problem: Spent the first two weeks of every quarter mapping contacts to previous user accounts.
Value Add: LeadGenius streamlined AE research and improved data completeness and accuracy.
Outcome: Salesforce saved 10 days each quarter per rep and improved data completeness and accuracy on 80% of named accounts nominated for enrichment.
Source: Growth Automation and Bespoke B2B Data at Scale LeadGenius
Bob
Problem: Lacked account insights for scoring and needed to improve account identification.
Value Add: LeadGenius sourced unique account fit attributes and brought them into Bob's tech stack to create a valuable demand creation engine.
Outcome: Bob identified that 35% of contacts had left their accounts and vastly improved account identification with new account insights for scoring where none existed before.
Source: Growth Automation and Bespoke B2B Data at Scale LeadGenius
DoorDash
Problem: Needed to expand their account base and improve data enrichment.
Value Add: LeadGenius provided high-quality data and became DoorDash's favorite data provider.
Outcome: DoorDash gained 35,000 net new accounts and achieved a 73% enrichment rate.
Source: Growth Automation and Bespoke B2B Data at Scale LeadGenius
Autodesk Construction Solutions
Problem: Needed to improve upsell and cross-sell opportunities and response rates.
Value Add: LeadGenius delivered high-quality records and identified contacts who had left their accounts.
Outcome: Autodesk received 4,521 records, identified that 35% of contacts had left their accounts, and increased upsell and cross-sell opportunities while improving response rates.
Source: Growth Automation and Bespoke B2B Data at Scale LeadGenius
Paycor
Problem: Faced challenges with direct mail campaigns.
Value Add: LeadGenius provided accurate data for direct mail campaigns.
Outcome: Paycor achieved a 95% successful delivery rate, 209% sales opportunity generation, and saved $160K+ in return shipping/restocking.
Source: Growth Automation and Bespoke B2B Data at Scale LeadGenius
Google EDU
Problem: Needed to improve lead cleaning and prospect identification.
Value Add: LeadGenius completely changed the way Google EDU cleaned inbound leads and identified prospects.
Outcome: Google EDU achieved a 62% increase in their contact to account coverage, improved MQL to SQL rates by 29%, and identified millions of influencers at public school districts across the US.
Source: Growth Automation and Bespoke B2B Data at Scale LeadGenius
Microsoft
Problem: Needed to accelerate sales pipeline and increase coverage of high-value target accounts.
Value Add: LeadGenius provided bespoke data and effective sales strategies.
Outcome: Microsoft accelerated their sales pipeline with new logos closed as quickly as 14 days after data deliveries, increased coverage of high-value target accounts with key personas, and achieved 190x ROI with massive pipeline growth.
Source: Growth Automation and Bespoke B2B Data at Scale LeadGenius
Autodesk
Problem: Autodesk's marketing team struggled to create a consistent 360 view of key accounts.
Value Add: LeadGenius helped centralize and unify data across solutions into a consolidated view for each rep, delivered weekly. All accounts were enriched with key personas and up-to-date contact details.
Outcome: 4,521 Records delivered, 35% of contacts identified as left the account, increased upsell and cross sell opportunities, and improved response rates.
Source: Industry specific data on construction and engineering firms
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