HockeyStack
Overview
HockeyStack is a comprehensive analytics and attribution platform designed for B2B revenue teams. It helps marketing and sales teams drive pipeline efficiently and close deals faster by providing modern attribution, holistic buyer journeys, and account insights. The platform integrates seamlessly with various tech stacks and offers a no-code implementation, making it accessible for teams without technical expertise.
Industry: Analytics Software
Ideal Customer Profiles: HockeyStack's ideal customers are B2B companies with revenue teams that need to integrate marketing and sales data for better attribution and insights. These include marketing leaders, demand generation teams, sales leaders, and content teams looking for a unified view of their customer journeys and revenue impact.
Website: hockeystack.com
LinkedIn: http://linkedin.com/company/hockeystack
Twitter: http://twitter.com/emiratli_?lang=en
Products
Unified Marketing & Sales Analytics
HockeyStack provides a holistic view of both online and offline marketing activities alongside sales touchpoints, using modern attribution and machine learning to identify revenue drivers.
Features
Holistic Analytics
Description: This feature allows users to view the impact of both online and offline marketing activities alongside sales touchpoints. It uses modern attribution and machine learning to identify what drives revenue.
Benefit: Users gain a comprehensive understanding of what marketing and sales activities are most effective in driving revenue, enabling better strategic decisions.
Forecasting & Budgeting
Description: This feature allows users to simulate new scenarios, receive budget recommendations, and forecast performance based on their goals using machine learning and marketing mix modeling.
Benefit: Users can optimize their budget allocation and forecast future performance, leading to more efficient resource use and strategic planning.
Sales Intelligence
HockeyStack offers advanced sales intelligence capabilities, including identifying anonymous website visitors and tracking account activities with buyer journeys.
Features
Account Identification
Description: This feature identifies anonymous website visitors and accounts, allowing users to build target account lists using various signals and intent data.
Benefit: Users can focus their sales efforts on high-potential accounts, improving conversion rates and sales efficiency.
Real-Time Alerts
Description: This feature provides real-time alerts on account activities, helping sales teams stay informed about potential opportunities and customer engagement.
Benefit: Sales teams can respond quickly to potential opportunities, increasing the likelihood of closing deals.
Account Insights
HockeyStack provides detailed insights into account activities from first impression to closed won, integrating both marketing and sales touchpoints.
Features
Account Timeline
Description: This feature provides a detailed timeline of account activities, including marketing touchpoints and sales engagements, from first impression to deal closure.
Benefit: Users gain a complete view of the customer journey, enabling more effective account management and strategy development.
ABM / ABX
HockeyStack enables account-based marketing and experience strategies by building audience and account lists with intent data and syncing with CRM systems.
Features
Audience and Account List Building
Description: This feature allows users to build audience and account lists for ad platforms using intent data, and sync this data with CRM systems.
Benefit: Users can target their marketing efforts more precisely, improving engagement and conversion rates.
No-code & Easy Implementation
HockeyStack offers a no-code implementation process, making it accessible for teams without technical expertise and ensuring quick time-to-value.
Features
No-code Implementation
Description: This feature allows users to implement HockeyStack without any technical knowledge, supported by dedicated customer success managers.
Benefit: Teams can quickly start using the platform and see value without needing technical resources, reducing the barrier to entry.
Quantitative Benefits
"2x efficiency, cutting budget 50% and hitting 100% of revenue target"
"900% increase in target market coverage"
"250x touchpoints recorded and understood in prospect journey"
"35% increase in opportunities"
"17% increase in ROAS"
"41% increase in pipeline"
"2x increase in content-influenced opportunities"
"15% increase in opportunities"
"32% increase in won deals"
"6.5x Paid ROI in the pipeline"
"2x form submission in a quarter"
"2x visitor to MQL increase with LinkedIn ads"
"Cut advertising budget by 50% and still hit monthly revenue targets"
"With Hockeystack, I've been able to identify over 2x more content-attributed opportunities that were previously missed."
"90% of the customers see the value within the first 45 days."
Source: HockeyStack
"In HockeyStack, I've been able to identify over 2x more content-attributed opportunities that were previously missed."
Source: HockeyStack
"Thanks to HockeyStack, i now have visibility that over the last month my LinkedIn organic posts impacted $27K in ARR."
Source: HockeyStack
Testimonials
"HockeyStack is allowing us to understand trends over time and also predict where to go next."
Chris Wood, Director of Demand Generation at ActiveCampaign
Source: HockeyStack - The Command Center™for B2B Revenue Teams
"We looked at other technologies that were both attribution based and non attribution based. HockeyStack gave us the best of both worlds."
Rowan Tonkin, Chief Marketing Officer at Planful
Source: HockeyStack - The Command Center™for B2B Revenue Teams
"Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey."
Levi Olmstead, Associate Director, Content Marketing at Whatfix
Source: HockeyStack - The Command Center™for B2B Revenue Teams
"We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack."
Anand Nambiar, Head of Demand Gen, Marketing & MarkOps at Oneflow
Source: HockeyStack - The Command Center™for B2B Revenue Teams
"Every once in a while you see a company and know it will be the next big thing. That's HockeyStack for me"
Peep Laja, Founder & CEO at Wynter
Source: HockeyStack - The Command Center™for B2B Revenue Teams
"Our executives got more value from HockeyStack in one session than they got from Looker all year."
Chris Wood, Director of Demand Generation at ActiveCampaign
Source: HockeyStack - The Command Center™for B2B Revenue Teams
"We evaluated several vendors but chose HockeyStack for its reporting flexibility and customization and because we could get value out of it immediately. We were right. If I have a question, HockeyStack has the answer."
Justin Brock, VP of Demand Generation
Source: HockeyStack - The Command Center™for B2B Revenue Teams
"Tying pipeline and revenue to marketing efforts has never been easier than with HockeyStack. This is a huge improvement from all attribution tools I've used."
Elsa Giraudineau, Director of Demand Generation
Source: HockeyStack - The Command Center™for B2B Revenue Teams
"HockeyStack has put together a killer tool that pushes the limits of attribution for LInkedin ads better than any tool I've tried."
Justin Rowe, Founder
Source: HockeyStack - The Command Center™for B2B Revenue Teams
"In HockeyStack, I've been able to identify over 2x more content-attributed opportunities that were previously missed."
Levi Olmstead, Director of Content Marketing
Source: HockeyStack - The Command Center™for B2B Revenue Teams
"Incredible tool on my radar in this new role: HockeyStack and team have built an incredible analytics platform!"
Talar Malakian, VP of Marketing
Source: HockeyStack - The Command Center™for B2B Revenue Teams
"HockeyStack has shed a light on the dark funnel and given us freedom from GA, HubSpot Reports, and Manual Spreadsheets!"
Chris Spellman, Sr. Demand Generation Manager
Source: HockeyStack - The Command Center™for B2B Revenue Teams
"It's the best analytical tool I have ever used, bringing our analytic game to another level."
Gabriel Barboza, Marketing Director
Source: HockeyStack - The Command Center™for B2B Revenue Teams
"Thanks to HockeyStack, i now have visibility that over the last month my LinkedIn organic posts impacted $27K in ARR."
Casey Hill, Sr. Growth Manager
Source: HockeyStack - The Command Center™for B2B Revenue Teams
"Would you lose any sales if you paused branded search campaigns?If you stopped podcasting, would it matter? Only lift reports will tell you. It only takes minutes to do in HockeyStack."
Jason Widup, Founder
Source: HockeyStack - The Command Center™for B2B Revenue Teams
"We can connect all our data, attribute revenue to specific campaigns, and know where to invest more."
Cameron DeJong, Director of Marketing
Source: HockeyStack - The Command Center™for B2B Revenue Teams
"Dark social is getting lighter. Gotta give it up to HockeyStack for launching a partnership with Gong to track podcast mentions. Blows my mind that none of the other tools have done this."
Tim Davidson, Director of Marketing
Source: HockeyStack - The Command Center™for B2B Revenue Teams
"Before HockeyStack, we didn't have visibility into what was driving revenue. We now know which campaigns are actually working, how our blog or content is influencing and all that."
Anand Nambiar, Head of Demand Generation
Source: HockeyStack - The Command Center™for B2B Revenue Teams
"In HockeyStack, you can draw the connection between content marketing and conversion activity to find out which URLs drive customer acquisition."
Gaetano DiNardi, Growth Advisor at Gong & Nextiva
Source: HockeyStack - The Command Center™for B2B Revenue Teams
"We were looking at revenue by single-touch and no surprise it showed 60%+ from Google and around 8% from LinkedIn. We then looked at LinkedIn pipeline through HockeyStack, the picture becomes a lot clearer. Tens of millions in pipeline created."
Alice De Courcy, Group Chief Marketing Officer
Source: HockeyStack - The Command Center™for B2B Revenue Teams
"I knew LinkedIn was working but I couldn't prove it [before HockeyStack]"
Chris Wood, Director of Demand Generation at ActiveCampaign
Source: How ActiveCampaign hit their monthly revenue targets after cutting spend in half
"Now we're able to be really intentional about building those customer journeys."
Chris Wood, Director of Demand Generation at ActiveCampaign
Source: How ActiveCampaign hit their monthly revenue targets after cutting spend in half
"My feeling about Bizible was it was like shooting an arrow and drawing a target around it afterwards."
Chris Wood, Director of Demand Generation at ActiveCampaign
Source: How ActiveCampaign hit their monthly revenue targets after cutting spend in half
"With GA4's clunky UI and overall disappointing rollout, I hope to use Hockeystack as much as possible to replace any report I previously used UA to create and track."
Source: How Shifting from Bizible to HockeyStack changed Planful's marketing team
Customer Stories
ActiveCampaign
Problem: Facing BI challenges and needing to optimize LinkedIn performance
Value Add: HockeyStack empowered their team to overcome BI challenges, optimize LinkedIn performance, and make strategic business decisions
Outcome: Hit monthly revenue targets after cutting ad spend in half, achieved 2x efficiency, increased target market coverage by 900%, and recorded 250x more touchpoints in prospect journey
Source: HockeyStack - The Command Center™for B2B Revenue Teams
Planful
Problem: Visibility challenges in marketing performance
Value Add: HockeyStack helped overcome visibility challenges and enabled all marketing functions to efficiently analyze performance and gain comprehensive insights
Outcome: Achieved a 35% increase in opportunities, 17% increase in ROAS, and 41% increase in pipeline
Source: HockeyStack - The Command Center™for B2B Revenue Teams
Whatfix
Problem: Lack of data on content's impact across opportunities
Value Add: HockeyStack allowed the content team to understand how content influences their pipeline and showcase content's impact across opportunities
Outcome: Achieved a 2x increase in content-influenced opportunities, 15% increase in opportunities, and 32% increase in won deals
Source: HockeyStack - The Command Center™for B2B Revenue Teams
Oneflow
Problem: Needed visibility into what channels, campaigns, and creatives influenced purchases
Value Add: HockeyStack provided cohort reports, incremental lift, and multi-touch attribution to gain visibility into influencing factors
Outcome: Achieved 6.5x paid ROI in the pipeline, 2x form submissions in a quarter, and 2x visitor to MQL increase with LinkedIn ads
Source: HockeyStack - The Command Center™for B2B Revenue Teams
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