Leadfeeder
Overview
Leadfeeder is a Helsinki-based B2B intent data platform that specializes in identifying companies visiting websites and tracking their onsite activity. This enables businesses to convert anonymous website traffic into actionable sales leads, thereby enhancing sales intelligence and marketing effectiveness. The platform integrates seamlessly with major CRM and marketing tools, providing a comprehensive solution for lead generation and sales prospecting.
Industry: B2B Software
Ideal Customer Profiles: Leadfeeder's ideal customers are B2B companies looking to enhance their sales and marketing efforts by identifying and converting website visitors into leads. This includes sales and marketing teams, digital marketing agencies, and businesses engaged in account-based marketing.
Website: leadfeeder.com
LinkedIn: http://linkedin.com/company/leadfeeder
Twitter: http://twitter.com/leadfeeder
Products
Website Visitor Tracking Software
Leadfeeder's software identifies companies visiting a website by analyzing IP addresses and matches them with a contact database, providing detailed insights into visitor behavior and intent.
Features
Company Identification
Description: The software identifies the names of companies visiting your website, turning anonymous traffic into identifiable leads.
Benefit: This feature allows businesses to know exactly which companies are interested in their products or services, enabling targeted follow-ups.
Visitor Behavior Analysis
Description: Leadfeeder reveals the exact behavior of visiting companies, including pages visited and time spent on the site.
Benefit: Understanding visitor behavior helps businesses tailor their marketing strategies to better meet the needs of potential customers.
Remote Worker Identification
Description: The software can identify companies visiting the website even if their employees are working remotely, using an updated IP database.
Benefit: This ensures that businesses do not miss out on potential leads due to remote work setups.
ISP Traffic Filtering
Description: Leadfeeder filters out ISP traffic, ensuring that only visits from real companies are included in the data.
Benefit: This feature improves the quality of leads by eliminating irrelevant traffic data.
Lead Segmentation
Description: The software allows users to create custom filters based on behavior and firmographics to segment high-potential leads.
Benefit: This helps prioritize leads that are more likely to convert, optimizing sales efforts.
CRM and Marketing Tool Integrations
Leadfeeder integrates natively with major CRM and marketing tools, allowing seamless data flow and enhanced sales and marketing operations.
Features
CRM Integration
Description: Leadfeeder integrates with major CRM systems like Salesforce, HubSpot, and Pipedrive, allowing automatic data synchronization.
Benefit: This integration ensures that sales teams have up-to-date lead information within their existing CRM systems, enhancing efficiency.
Automatic Data Sync
Description: The platform automatically syncs website visit data with connected CRM systems, ensuring real-time updates.
Benefit: Real-time data synchronization helps sales teams act quickly on new leads, improving conversion rates.
Reporting and Analytics
Description: Users can create detailed reports by combining website visitor data with CRM data, providing comprehensive insights.
Benefit: Enhanced reporting capabilities allow for better decision-making and strategy development.
Two-Way Data Flow
Description: Leadfeeder supports two-way data flow, allowing data to be sent from Leadfeeder to CRM and vice versa.
Benefit: This feature ensures that all systems are aligned, reducing data silos and improving workflow efficiency.
Buyer Intent Data
Description: The integration populates CRM systems with buyer intent data, helping to prioritize leads based on their likelihood to convert.
Benefit: This allows sales teams to focus on leads that are more likely to result in sales, improving productivity and outcomes.
Leadfeeder Contacts™
Leadfeeder Contacts™ provides access to a global database of decision-makers, enabling targeted outreach and improved lead conversion.
Features
Decision Maker Search
Description: Users can search for decision-makers within a comprehensive global database, filtering by job role, seniority, or location.
Benefit: This feature enables targeted outreach to the right individuals, increasing the chances of successful engagement.
Contact Filtering
Description: The platform allows filtering of contacts based on specific criteria such as job role, seniority, or geographic location.
Benefit: Filtering helps narrow down the list to the most relevant contacts, saving time and improving targeting accuracy.
Contact Information Access
Description: Leadfeeder provides access to contact information, including email addresses, phone numbers, and LinkedIn profiles.
Benefit: Having direct contact information facilitates immediate outreach, speeding up the sales process.
Contact Identification
Description: The tool helps identify the best person to contact within a visiting company, based on their role and influence.
Benefit: This ensures that sales efforts are directed towards individuals with decision-making power, increasing conversion likelihood.
Contact Detail Revelation
Description: The feature reveals detailed contact information, allowing for personalized communication strategies.
Benefit: Personalized communication increases engagement and improves the chances of converting leads into customers.
Lead Scoring and Qualification
Leadfeeder's lead scoring and qualification features help prioritize leads based on their potential to convert, optimizing sales efforts.
Features
Custom Segmentation
Description: The platform allows for custom segmentation of leads based on behavior and firmographics, aiding in lead qualification.
Benefit: This helps sales teams focus on high-potential leads, improving efficiency and conversion rates.
Automatic Lead Scoring
Description: Leads are automatically scored based on their web activity, helping to identify those with the highest potential.
Benefit: Automatic scoring saves time and ensures that sales teams focus on the most promising leads.
Behavioral and Firmographic Filters
Description: Users can create filters to segment leads based on behavior and firmographic data, enhancing lead qualification.
Benefit: This feature improves the accuracy of lead qualification, ensuring that sales efforts are directed towards the right targets.
ISP Traffic Removal
Description: The platform removes ISP traffic from data, ensuring that only real company visits are considered for lead scoring.
Benefit: This improves the quality of leads by eliminating irrelevant data, enhancing the accuracy of lead scoring.
Remote Identification
Description: Leadfeeder can identify companies visiting the website even if employees work remotely, using updated IP data.
Benefit: This ensures that potential leads are not missed due to remote work setups, maintaining lead quality.
IP Enrich API
Leadfeeder's IP Enrich API provides enriched data on website visitors, enhancing lead generation and marketing strategies.
Features
API Access
Description: The API provides access to enriched data on website visitors, allowing for deeper insights and analysis.
Benefit: This feature enables businesses to enhance their lead generation and marketing strategies with enriched data.
Custom App Development
Description: The API supports the development of custom applications and integrations, tailored to specific business needs.
Benefit: Custom applications allow businesses to leverage Leadfeeder data in unique ways, enhancing operational efficiency.
Comprehensive Support
Description: Leadfeeder offers comprehensive support for API users, ensuring smooth integration and usage.
Benefit: Reliable support ensures that businesses can effectively utilize the API, maximizing its benefits.
Sales and Marketing Integration
Description: The API facilitates integration with sales and marketing tools, streamlining operations and enhancing scalability.
Benefit: Streamlined operations save time and resources, allowing businesses to focus on growth and scaling.
Data Enrichment
Description: The API enriches visitor data, providing deeper insights into visitor behavior and intent.
Benefit: Enriched data allows for more targeted marketing and sales strategies, improving conversion rates.
Quantitative Benefits
"By using Leadfeeder we've increased the amount of qualified sales leads by 34%"
"By using Leadfeeder for online lead generation we've increased the amount of qualified sales leads by 34%."
"TactikMedia Read success story Increased client conversion rates 3X"
"Prescreen Read success story Increased cold-call conversions by 85%"
"With Leadfeeder, Snuup's hit rate has gone from 20 percent to 64 percent; not bad."
"How Reachdesk added 40+ companies to their top-of-funnel outreach per month with Leadfeeder"
"ARC is generating up to 40 high-quality leads per day with Leadfeeder."
"And, in the past 6-months, they've connected with 1,900 companies they otherwise would've missed"
"Learn how they uncovered 269 new leads in less than 30 days"
"In Q1 of this year, thinQ surpassed its sales goal by almost 30 percent."
"Within 6 months of starting Leadfeeder, LMCS identified 156 new leads"
"Find out how CloudTalk.io uses Leadfeeder to identify 1000 new prospects who visit their site but don't sign up for a trial in this case study"
"Learn how SalesTrip boosted their lead conversion rate by 10% with Leadfeeder"
"Leadfeeder helped Global Call Forwarding generate 60% more SQL's per month & improved conversion rates across organic (+ 30%) & paid (+ 23%)"
"60,000+ active Leadfeeder accounts"
"120+ employees across 20+ different countries"
Testimonials
"By using Leadfeeder we've increased the amount of qualified sales leads by 34%"
Steve Jackson, CEO at Quru
"Leadfeeder has helped us identify the companies that have been visiting our site. That, along with the possibility to filter those companies based on their intent is incredibly powerful."
Jennifer McKeon, Sr Business Development Director at JMJ
"Leadfeeder is a great product to give you 360 insights on your traffic, ideal for lead generation, audience profiling and sales integration. Oh, and the client servicing is better than any saas company I've come across."
Rene Kaliniewicz, Digital Marketing Leader at BGF
"We've been able to enrich over 700 companies in Hubspot with Leadfeeder data, many of which were already in our database but we didn't know that they were coming to our site."
Melissa Perry, Senior Marketing Manager at Cooleaf
"By using Leadfeeder for online lead generation we've increased the amount of qualified sales leads by 34%. We send website leads directly to our Pipedrive using Leadfeeder's Pipedrive integration."
Steve Jackson, CEO at Quru
Source: B2B Website Visitor Identification Software | Leadfeeder
"We thought we were on the right track using Google Analytics to generate online leads, but it wasn't cutting it. With Leadfeeder we gather accurate website visitor info and pass onto relevant sellers."
Samu Hällfors, VP at Framery
Source: B2B Website Visitor Identification Software | Leadfeeder
"Leadfeeder helps us determine how our content resonates with top accounts and new companies we want to develop relationships with. It validates that our audience and industry targeting is working, and where we could invest more effort. It's a very handy tool to have in your marketing toolset!"
Source: Learn From Our Lead Generation Success Stories | Leadfeeder
"I was looking at what other tools are out there but found them too expensive for what we got out of them, which is why we opted for Leadfeeder. The value and what it delivers is far better than what we've tried."
Source: Learn From Our Lead Generation Success Stories | Leadfeeder
"I would definitely recommend Leadfeeder. Its simplicity is the stand-out feature."
Source: Learn From Our Lead Generation Success Stories | Leadfeeder
"My role is to generate leads that fill up our sales funnel—or the top of the marketing funnel. Leadfeeder helps us do that."
Source: Learn From Our Lead Generation Success Stories | Leadfeeder
Customer Stories
Quru
Problem: Needed to increase the amount of qualified sales leads
Value Add: Leadfeeder provided online lead generation and integration with Pipedrive CRM
Outcome: Increased the amount of qualified sales leads by 34%
Source: B2B Website Visitor Identification Software | Leadfeeder
Framery
Problem: Google Analytics wasn't effective for generating online leads
Value Add: Leadfeeder provided accurate website visitor information
Outcome: Able to gather accurate website visitor info and pass it on to relevant sellers
Source: B2B Website Visitor Identification Software | Leadfeeder
TactikMedia
Problem: Needed to improve client conversion rates
Value Add: Leadfeeder helped TactikMedia increase client conversion rates
Outcome: Increased client conversion rates 3X
Source: Learn From Our Lead Generation Success Stories | Leadfeeder
Prescreen
Problem: Low cold-call conversion rates
Value Add: Leadfeeder helped Prescreen improve their cold-call conversions
Outcome: Increased cold-call conversions by 85%
Source: Learn From Our Lead Generation Success Stories | Leadfeeder
SWC Partnership
Problem: Needed a tool that could function as a partner in their tech stack
Value Add: Leadfeeder functioned as a partner in SWC Partnership's tech stack
Outcome: Helped make SWC's latest campaign a success
Source: Learn From Our Lead Generation Success Stories | Leadfeeder
Bloomreach
Problem: Needed to find better leads more quickly
Value Add: Leadfeeder helped Bloomreach in their lead generation process
Outcome: Found better leads, faster
Source: Learn From Our Lead Generation Success Stories | Leadfeeder
ROI Amplified
Problem: Needed to create a full history of company page visits before becoming a lead
Value Add: Leadfeeder, integrated with Zapier, allowed ROI Amplified to track company page visits
Outcome: Created a full history of every page a company has visited before becoming a lead
Source: Learn From Our Lead Generation Success Stories | Leadfeeder
Snuup
Problem: Low hit rate in lead generation
Value Add: Leadfeeder improved Snuup's lead generation process and informed client marketing campaigns
Outcome: Increased hit rate from 20 percent to 64 percent
Source: Learn From Our Lead Generation Success Stories | Leadfeeder
Reachdesk
Problem: Needed to add more companies to their top-of-funnel outreach
Value Add: Leadfeeder helped Reachdesk identify more potential leads
Outcome: Added 40+ companies to their top-of-funnel outreach per month
Source: Learn From Our Lead Generation Success Stories | Leadfeeder
xGrowth
Problem: Needed to measure account-specific engagement for account-based marketing
Value Add: Leadfeeder enabled xGrowth to measure account-specific engagement
Outcome: Empowered their account-based marketing strategy by measuring account-specific engagement
Source: Learn From Our Lead Generation Success Stories | Leadfeeder
Tuminds
Problem: Ineffective cold calling for finding new prospects
Value Add: Leadfeeder provided online lead generation capabilities
Outcome: Discovered that online lead generation is significantly better than cold calling for finding new prospects
Source: Learn From Our Lead Generation Success Stories | Leadfeeder
ARC
Problem: Missing potential leads from website visitors
Value Add: Leadfeeder helped ARC identify and connect with website visitors
Outcome: Generating up to 40 high-quality leads per day and connected with 1,900 companies they otherwise would've missed in 6 months
Source: Learn From Our Lead Generation Success Stories | Leadfeeder
Programmatic B2B
Problem: Needed to uncover more leads quickly
Value Add: Leadfeeder helped Programmatic B2B identify new leads
Outcome: Uncovered 269 new leads in less than 30 days
Source: Learn From Our Lead Generation Success Stories | Leadfeeder
YourSales
Problem: Needed to start relevant sales conversations with prospects
Value Add: Leadfeeder provided insights to initiate relevant conversations
Outcome: Started highly relevant sales conversations with prospects without being creepy
Source: Learn From Our Lead Generation Success Stories | Leadfeeder
thinQ
Problem: Needed to meet and exceed sales goals
Value Add: Leadfeeder assisted in lead generation and sales processes
Outcome: Surpassed Q1 sales goal by almost 30 percent, with expectations to see the same growth in the next quarter
Source: Learn From Our Lead Generation Success Stories | Leadfeeder
LMCS
Problem: Needed to identify more new leads
Value Add: Leadfeeder helped LMCS track and identify website visitors
Outcome: Identified 156 new leads within 6 months of starting Leadfeeder
Source: Learn From Our Lead Generation Success Stories | Leadfeeder
OZMO
Problem: Ineffective cold-calling and need for improved sales pitch
Value Add: Leadfeeder provided insights to improve sales approach
Outcome: Eradicated cold-calling and improved their sales pitch
Source: Learn From Our Lead Generation Success Stories | Leadfeeder
Triuvare
Problem: Needed to qualify marketing leads effectively
Value Add: Leadfeeder's Custom Feeds feature helped in lead qualification
Outcome: Using Custom Feeds in Leadfeeder to qualify marketing leads
Source: Learn From Our Lead Generation Success Stories | Leadfeeder
AlertOps
Problem: Needed to increase sales demo rates
Value Add: Leadfeeder, integrated with Pipedrive, improved lead management
Outcome: Increased sales demo rates
Source: Learn From Our Lead Generation Success Stories | Leadfeeder
Cloudtalk
Problem: Needed to identify prospects who visit the site but don't sign up for a trial
Value Add: Leadfeeder helped identify website visitors who didn't convert
Outcome: Identified 1000 new prospects who visit their site but don't sign up for a trial
Source: Learn From Our Lead Generation Success Stories | Leadfeeder
SalesTrip
Problem: Needed to improve lead conversion rate
Value Add: Leadfeeder provided insights to enhance lead conversion process
Outcome: Boosted their lead conversion rate by 10%
Source: Learn From Our Lead Generation Success Stories | Leadfeeder
Global Call Forwarding
Problem: Needed to generate more SQLs and improve conversion rates
Value Add: Leadfeeder helped in lead generation and conversion optimization
Outcome: Generated 60% more SQLs per month & improved conversion rates across organic (+ 30%) & paid (+ 23%)
Source: Learn From Our Lead Generation Success Stories | Leadfeeder
Idea Marketing Group
Problem: Needed to gather additional data about user audience and website engagement
Value Add: Leadfeeder provided insights on website visitor behavior
Outcome: Uncovered more opportunities for their clients by better understanding how their websites are being used
Source: Learn From Our Lead Generation Success Stories | Leadfeeder
bitREC
Problem: Needed to identify new potential clients
Value Add: Leadfeeder helped identify website visitors and integrate with Pipedrive
Outcome: Added companies to Pipedrive that they'd not heard of before Leadfeeder
Source: Learn From Our Lead Generation Success Stories | Leadfeeder
Livestorm
Problem: Needed to identify and connect with relevant site visitors who haven't filled out forms
Value Add: Leadfeeder, used with Prospect.io, helped identify relevant site visitors
Outcome: Identified the most relevant site visitors and connected with them, even when they haven't filled out a form
Source: Learn From Our Lead Generation Success Stories | Leadfeeder
Suddath
Problem: Needed to find the right prospects at the right time
Value Add: Leadfeeder provided insights on website visitors and their behavior
Outcome: Utilized Leadfeeder to find the right prospects, at the right time
Source: Learn From Our Lead Generation Success Stories | Leadfeeder
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