ORM
Overview
ORM Technologies is a company that specializes in predictive revenue analytics, offering software solutions that help businesses optimize their sales and marketing strategies. Their platform integrates data from various go-to-market systems to provide insights, forecasts, and optimization plans that enhance decision-making and improve revenue outcomes.
Industry: Analytics Software
Ideal Customer Profiles: The ideal customers for ORM Technologies are businesses looking to enhance their sales and marketing performance through data-driven insights. This includes sales and marketing teams in B2B sectors, particularly those in industries with complex sales cycles and significant data to analyze.
Website: orm-tech.com
Products
Optimized Sales
ORM's Optimized Sales platform uses predictive analytics to connect data from various go-to-market systems, providing accurate sales forecasts and insights into pipeline performance. It helps businesses predict which deals will win and prescribes optimal actions to achieve sales goals.
Features
Predictive Revenue Analytics
Description: This feature connects data from various systems to analyze sales performance and predict pipeline outcomes. It helps businesses understand which deals are likely to win or lose and prescribes the best next actions.
Benefit: Businesses can focus their efforts on deals with the highest likelihood of success, optimizing resource allocation and improving sales outcomes.
Accurate Pipeline Forecasts
Description: The platform uses CRM signals to provide accurate sales forecasts from the start to the end of the quarter, tracking weekly progress against goals.
Benefit: Sales teams can rely on accurate forecasts to plan and adjust strategies throughout the quarter, reducing uncertainty and improving goal achievement.
Deal Win/Loss Prediction
Description: Machine learning algorithms analyze CRM data to predict which deals are likely to close successfully and which are at risk.
Benefit: Sales teams can prioritize efforts on high-probability deals, increasing efficiency and success rates.
Sales Team Performance Analytics
Description: This feature provides insights into sales team performance, measuring against quotas and identifying who needs coaching.
Benefit: Managers can optimize team performance by providing targeted coaching and support, improving overall sales effectiveness.
Optimized Sales Resource Plan
Description: The platform uses mathematical optimization to recommend the best hiring and resource allocation strategies to meet revenue goals at minimal cost.
Benefit: Businesses can achieve revenue targets efficiently by hiring the right people at the right time, optimizing resource use.
Optimized Marketing
ORM's Optimized Marketing platform integrates data from marketing automation and CRM systems to provide insights into campaign performance and optimize marketing strategies. It offers multi-touch attribution and ROI analysis to maximize marketing impact on sales.
Features
Seamless Integration
Description: The platform integrates with marketing automation and CRM systems to connect sales opportunities with marketing engagements, providing a comprehensive view of the customer journey.
Benefit: Marketers can better understand the impact of their campaigns on sales, leading to more informed strategy adjustments.
Multi-Touch Attribution Reporting
Description: This feature offers a weighted, account-based model to track every marketing touchpoint and its contribution to creating and closing opportunities.
Benefit: Marketers can accurately assess the effectiveness of different touchpoints, optimizing future campaigns for better results.
Marketing ROI Analysis
Description: The platform pairs attribution data with cost data to calculate the true ROI of marketing campaigns and channels.
Benefit: Businesses can identify the most cost-effective marketing strategies, optimizing budget allocation for maximum impact.
Optimized Marketing Plans
Description: Mathematical optimization models recommend the best marketing tactics and timing to maximize sales impact, allowing for scenario analysis and plan comparison.
Benefit: Marketers can strategically plan campaigns to maximize sales contributions, improving overall marketing effectiveness.
Historical Marketing Performance Reporting
Description: The platform analyzes historical marketing engagement data to provide performance reports without requiring additional website scripts.
Benefit: Marketers gain insights into past campaign performance, enabling data-driven improvements without additional technical overhead.
Account Targeting
ORM's Account Targeting service uses data analytics to prioritize new account targets and optimize sales strategies, providing early warnings for at-risk renewals and propensity to buy analysis.
Features
Prioritized Account Targeting
Description: The service prioritizes new account targets based on data analytics, helping sales teams focus on the most promising opportunities.
Benefit: Sales teams can efficiently allocate resources to high-potential accounts, increasing the likelihood of successful engagements.
Cross-Sell Opportunities
Description: Identifies top cross-sell opportunities by product, enabling sales teams to expand existing customer relationships.
Benefit: Businesses can increase revenue by leveraging existing customer relationships for additional sales opportunities.
At-Risk Renewal Alerts
Description: Provides early warnings for accounts at risk of not renewing, allowing proactive engagement to retain customers.
Benefit: Businesses can reduce churn by addressing potential issues before they lead to lost renewals.
Propensity to Buy Analysis
Description: Analyzes customer data to determine the likelihood of purchase, helping sales teams prioritize efforts.
Benefit: Sales teams can focus on high-probability prospects, improving conversion rates and sales efficiency.
Account-Based Sales Playbook
Description: Offers a structured playbook for account-based sales strategies, aligning sales efforts with customer needs.
Benefit: Sales teams can execute more effective, personalized sales strategies, enhancing customer engagement and success rates.
SaaS Analytics
ORM's SaaS Analytics platform provides comprehensive insights into subscription-based business metrics, including revenue reconciliation, churn analysis, and revenue forecasting, helping businesses optimize their SaaS operations.
Features
Revenue Reconciliation
Description: The platform reconciles bookings to revenue, providing clear insights into financial performance and ensuring accurate reporting.
Benefit: Businesses can maintain accurate financial records, supporting better financial planning and decision-making.
MRR and ARR Reporting
Description: Provides clear reporting on Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR), key metrics for subscription businesses.
Benefit: Businesses can track recurring revenue trends, supporting strategic planning and growth initiatives.
Churn Analysis
Description: Analyzes customer churn patterns to identify causes and develop strategies to improve retention.
Benefit: Businesses can reduce churn by understanding and addressing the factors leading to customer loss.
Revenue Retention Analysis
Description: Analyzes net and gross revenue retention to assess the effectiveness of customer retention strategies.
Benefit: Businesses can improve revenue retention by identifying successful strategies and areas for improvement.
Revenue Forecasting
Description: Provides accurate revenue forecasts based on historical data and trends, supporting financial planning.
Benefit: Businesses can make informed financial decisions with reliable revenue projections, enhancing strategic planning.
Optimized Marketing Mix
ORM's Optimized Marketing Mix uses mathematical optimization to recommend the best combination of marketing tactics, maximizing sales impact and ROI.
Features
Marketing Mix Optimization
Description: Uses mathematical models to determine the optimal combination of marketing tactics, maximizing sales impact and ROI.
Benefit: Marketers can allocate resources more effectively, achieving better results with the same or reduced budget.
What-if Analysis
Description: Allows marketers to simulate different scenarios and assess the potential impact of various marketing strategies.
Benefit: Marketers can make data-driven decisions by understanding the potential outcomes of different strategies, reducing risk.
Comprehensive Reporting
Description: Provides a robust platform for generating detailed marketing performance reports, supporting strategic decision-making.
Benefit: Marketers gain insights into campaign performance, enabling continuous improvement and strategic adjustments.
Funnel Forecasting
Description: Forecasts marketing funnel performance, helping marketers plan and optimize campaigns for better conversion rates.
Benefit: Marketers can improve conversion rates by understanding and optimizing the marketing funnel stages.
Performance Analytics
Description: Analyzes marketing performance data to provide insights into campaign effectiveness and areas for improvement.
Benefit: Marketers can enhance campaign effectiveness by identifying successful tactics and areas needing improvement.
Quantitative Benefits
"NewtonX increased forecast accuracy by 45%"
"Outreach helps Snowflake improve the number of reps who hit quota by 15%"
"Worldpay added close to $100 million in sales pipeline"
"Outreach helps sellers close over 2 million opportunities every month"
Testimonials
"If we didn't have this tool, we'd be doing all this work manually. Creating a profile of our best customers, seeing which accounts in the database match that profile…It feels like an additional person on our team."
Olivia Pramas, Marketing Director at Zix
"One of the biggest successes working with ORM is having the ability to empower marketers to use data in their day-to-day work, rather than having that data sit with a data analyst."
Vladlena Mitskaniouk, Senior Manager, Global Digital Marketing and Analytics at Trend Micro
"I definitely recommend ORM Technologies. I've purchased multiple applications from them since 2012 and they consistently delivered beyond my expectations."
Brad Almond, Chief Financial Officer at VertexOne
Customer Stories
Zix
Problem: Manually creating customer profiles and matching accounts
Value Add: ORM's tool automates the process of creating customer profiles and matching accounts in the database
Outcome: The tool feels like an additional team member, saving time and effort in customer profiling and account matching
Trend Micro
Problem: Data was not being utilized effectively by marketers
Value Add: ORM's platform empowers marketers to use data in their day-to-day work
Outcome: Marketers are able to directly use data rather than relying on data analysts, improving efficiency and decision-making
VertexOne
Problem: Need for reliable and effective applications
Value Add: ORM consistently delivers applications that exceed expectations
Outcome: Long-term satisfaction and repeated purchases of multiple applications since 2012
NewtonX
Problem: Needed to improve forecast accuracy
Value Add: Outreach provided tools to enhance forecast accuracy
Outcome: NewtonX increased forecast accuracy by 45%
Snowflake
Problem: Needed to improve the number of reps hitting quota
Value Add: Outreach provided tools to enhance sales performance
Outcome: Snowflake improved the number of reps who hit quota by 15%
Worldpay
Problem: Needed to increase sales pipeline
Value Add: Outreach provided tools to enhance sales pipeline generation
Outcome: Worldpay added close to $100 million in sales pipeline
Similar Tools
ZoomInfo
ZoomInfo is a leading B2B data and software company that provides a comprehensive platform for sales, marketing, and recruitment teams to connect with and close their most valuable buyers. The platform offers real-time insights, data management, and AI-driven solutions to help businesses scale their go-to-market strategies and improve productivity.
Noki
Noki is an AI-powered data enrichment platform designed for enterprise use cases, offering custom AI signals to enhance B2B data insights. It helps businesses automate data collection, build conversion and churn models, and create personalized outreach campaigns, thereby optimizing sales and marketing efforts.
RevSure
RevSure is a leading provider of enterprise-grade full funnel attribution AI solutions designed for complex go-to-market (GTM) motions. The platform empowers high-growth marketing and revenue teams to track, predict, and refine campaigns, ultimately boosting pipeline and ROI. RevSure integrates with a company's entire tech stack to provide actionable insights, predictive intelligence, and real-time recommendations, helping businesses optimize their marketing strategies and improve conversion rates.