TruVoice
Overview
TruVoice, a platform from Corporate Visions, specializes in providing automated win-loss analysis, sales training, and customer experience insights. It empowers sales teams with real-time buyer feedback and personalized coaching to improve sales execution and increase win rates. The platform integrates with major CRM systems and offers a comprehensive view of sales performance, competitive analysis, and customer experience, helping businesses to align their strategies with buyer needs and market trends.
Industry: Sales Enablement
Ideal Customer Profiles: TruVoice is ideal for B2B companies looking to enhance their sales performance, understand customer feedback, and improve competitive positioning. It serves C-level executives, sales leaders, marketing teams, product developers, and customer experience managers who need actionable insights to drive revenue growth and customer satisfaction.
Website: primary-intel.com
LinkedIn: http://linkedin.com/company/primary-intelligence
Twitter: http://twitter.com/TruVoiceWins
Products
Win-Loss Analysis
TruVoice offers a fully automated win-loss analysis tool that collects and analyzes buyer feedback to provide insights into sales performance and decision drivers.
Features
Automated Feedback Collection
Description: Automatically collects feedback from buyers on sales experience, decision drivers, product, and pricing, providing a comprehensive view of why deals are won or lost.
Benefit: Enables sales teams to understand the reasons behind their successes and failures, allowing for targeted improvements in sales strategy.
CRM Integration
Description: Integrates with CRM systems to seamlessly initiate win-loss analysis upon deal closure, ensuring continuous feedback without disrupting sales activities.
Benefit: Streamlines the feedback process, allowing sales reps to focus on selling while still gaining valuable insights.
Strengths and Weaknesses Identification
Description: Identifies the strengths and weaknesses in the sales process as perceived by buyers, providing a clear picture of areas needing improvement.
Benefit: Helps sales teams focus on enhancing their strengths and addressing weaknesses to increase win rates.
Fully Automated Analysis
Description: Offers a fully automated solution for win-loss analysis, reducing the need for manual data collection and analysis.
Benefit: Saves time and resources while providing accurate and timely insights into sales performance.
Buyer-Centric Insights
Description: Provides insights directly from buyers about their decision-making process, offering a buyer-centric view of sales outcomes.
Benefit: Enables sales teams to align their strategies with buyer expectations and improve their chances of winning deals.
Sales Experience Analysis
TruVoice provides a detailed analysis of the sales experience from the buyer's perspective, helping to uncover blind spots and improve sales processes.
Features
Blind Spot Identification
Description: Identifies hidden issues in the sales process and messaging that may be affecting sales performance, based on buyer feedback.
Benefit: Allows sales teams to address these issues and improve their overall sales strategy.
Decision Driver Analysis
Description: Analyzes the factors that influence buyer decisions, providing insights into what aspects of the sales process are effective and which need improvement.
Benefit: Helps sales teams refine their approach to better meet buyer needs and increase win rates.
Personalized Sales Training
Description: Offers personalized training recommendations based on buyer feedback, helping sales reps improve their skills and performance.
Benefit: Enhances the effectiveness of sales training by tailoring it to the specific needs of each rep.
Product Feature Importance
Description: Identifies which product features are most valued by buyers, helping to improve product development and market fit.
Benefit: Ensures that product offerings align with buyer expectations and needs, enhancing competitiveness.
Market Positioning Improvement
Description: Provides insights into buyer needs and preferences, helping to refine market positioning and lead nurturing strategies.
Benefit: Improves the alignment of marketing efforts with buyer expectations, increasing the effectiveness of sales campaigns.
Competitive Analysis
TruVoice offers a competitive analysis tool that uses buyer feedback to understand competitor strengths and weaknesses, helping businesses stay ahead in the market.
Features
Competitor Intelligence
Description: Gathers insights on competitor strategies and performance from buyer feedback, providing a clear picture of the competitive landscape.
Benefit: Empowers businesses to make informed strategic decisions and improve their competitive positioning.
Strengths and Weaknesses Analysis
Description: Analyzes how buyers perceive the company's strengths and weaknesses compared to competitors, offering actionable insights for improvement.
Benefit: Helps sales teams effectively counter competitor claims and highlight their own strengths.
Battle Cards
Description: Provides sales reps with tools and data to confidently address competitor claims and differentiate their solutions.
Benefit: Enhances sales reps' ability to effectively compete in the market and win more deals.
Executive Insights
Description: Offers high-level competitive insights to executives, aiding in strategic decision-making and resource allocation.
Benefit: Supports data-driven decision-making at the executive level, improving overall business strategy.
Product Comparison
Description: Compares the company's products to competitors, helping to determine feature value and guide product development.
Benefit: Ensures that product development is aligned with market needs and competitive dynamics.
Customer Experience and Churn Analysis
TruVoice provides insights into customer experience and churn, helping businesses improve customer satisfaction and retention.
Features
Churn Prevention
Description: Analyzes customer feedback to identify at-risk accounts and areas for improvement in customer experience, helping to prevent churn.
Benefit: Increases customer retention and satisfaction by addressing potential issues before they lead to churn.
Flight Risk Identification
Description: Identifies accounts that are at risk of leaving and provides insights into how to retain them.
Benefit: Helps businesses focus their retention efforts on the most at-risk accounts, improving overall retention rates.
Evolving Needs Analysis
Description: Monitors changes in customer needs and preferences to ensure that products and services continue to meet their requirements.
Benefit: Ensures that the company remains responsive to customer needs, enhancing satisfaction and loyalty.
Expectation Alignment
Description: Evaluates whether the customer experience aligns with expectations from deal closure through to renewal.
Benefit: Improves customer satisfaction by ensuring that the experience meets or exceeds expectations.
Growth Opportunity Identification
Description: Identifies new opportunities for growth based on customer feedback about additional problems they need solved.
Benefit: Helps businesses expand their offerings and increase revenue by addressing unmet customer needs.
Automated Customer Feedback and Sales Training System
TruVoice offers an automated system that provides real-time feedback and personalized sales training based on buyer input, enhancing sales performance.
Features
Weakness Identification
Description: Automatically identifies weaknesses in sales skills and processes based on buyer feedback, providing targeted areas for improvement.
Benefit: Enables sales reps to focus on specific areas for improvement, enhancing their overall performance.
Instant Training Delivery
Description: Delivers personalized training content directly to sales reps based on identified weaknesses, ensuring timely and relevant coaching.
Benefit: Improves the effectiveness of sales training by providing immediate, targeted coaching.
Peer Comparison
Description: Allows sales reps to compare their performance scores with peers, providing motivation and benchmarks for improvement.
Benefit: Encourages continuous improvement and healthy competition among sales reps.
Performance Tracking
Description: Tracks and displays sales rep performance on individual deals and overall, highlighting areas of strength and weakness.
Benefit: Provides sales reps with a clear understanding of their performance, guiding their development efforts.
CRM Integration
Description: Integrates with major CRM systems to automate the feedback and training process, creating a seamless loop from deal closure to coaching.
Benefit: Streamlines the sales training process, ensuring continuous improvement without manual intervention.
Quantitative Benefits
"In a recent study, we found buyers thought 36% of losing vendors could've won the deal by making a change during the evaluation process."
Testimonials
"The amount of data available in the TruVoice tool is groundbreaking. Truvoice just doesn't help the sales teams to better understand the products and markets but also helps Research analysts, and competitive intelligence consultants like us understand the product better and create a strategy around our products."
Vinayaka A., Associate CI Consultant
Source: Win-Loss Analysis - TruVoice from Corporate Visions (Formerly Primary Intelligence)
"I really value the summary survey data to help us understand the macro picture (primary themes) of why we win and why we lose. But this is also supplemented by the interviews which add the kind of color you simply won't get from other channels - especially for the losses. Prospects are surprisingly willing to share feedback - you just have to ask! And it helps to funnel that feedback through an impartial 3rd party."
Chris V., Sr. Director Product Marketing
Source: Win-Loss Analysis - TruVoice from Corporate Visions (Formerly Primary Intelligence)
"[I] have never used a more in-depth solution for obtaining feedback on an opportunity whether it is a win, loss, or no decision. The ability to match a survey with an actual interview with the buyer's perspective is an incredible feature. Then tying this to what the seller thought was the comparison reasons brings a new sense of reality to the overall opportunity picture."
David C., Market Research and Competitive Intelligence
Source: Win-Loss Analysis - TruVoice from Corporate Visions (Formerly Primary Intelligence)
"TruVoice is the best partner to achieve competitive edge and gain ground-level insights."
Yeshwanth C., Consultant - Competitive and Market Intelligence
Source: Win Loss Analysis - TruVoice from Corporate Visions (Formerly Primary Intelligence)
"The feedback they derive from the customer interview brings new dimension to the Market/Competitive Intelligence process. The engagement level is very high."
Sadashiva S., Competitive Intelligence Consultant
Source: Win Loss Analysis - TruVoice from Corporate Visions (Formerly Primary Intelligence)
"The TruVoice Platform helped get all of our key stakeholders on board and using those insights, and TruVoice was very responsive to our needs at every step of the way as our program got running."
Graham J., Senior Product Marketing Manager
Source: Win Loss Analysis - TruVoice from Corporate Visions (Formerly Primary Intelligence)
"One of the things I keep coming back to is that [TruVoice] has the to do both the qualitative and the quantitative at the same time... What I want is the quantitative. I want the ability to survey everybody. I want the ability to click down into the folks that say "yes, we can talk", and then I want to pull that context forward. No one else in the market has that figured out."
Source: Win Loss Analysis - TruVoice from Corporate Visions (Formerly Primary Intelligence)
"These guys take data seriously. They understand that their job is not over when the report is delivered -- they work with me to tease out the most critical insights and turn them into action plans."
Jay L., Product Marketing Manager
Source: Sales Analysis and Sales Strategy - TruVoice from Corporate Visions (Formerly Primary Intelligence)
"Have never used a more in-depth solution for obtaining feedback on an opportunity whether it is a win, loss, or no decision. The ability to match a survey with an actual interview with the buyer's perspective is an incredible feature. Then tying this to what the seller thought was the comparison reasons brings a new sense of reality to the overall opportunity picture."
David C., Market Research and Competitive Intelligence
Source: Sales Analysis and Sales Strategy - TruVoice from Corporate Visions (Formerly Primary Intelligence)
"After 3 months of an active sales cycle we were notified that [the buyer] was going with a competitor. That prompted our VOB process to launch... We conducted a formal interview [with that buyer]. From a deal closing - lost - to a deal won, 32 days transpired... That was really how powerful that context was from what other buyers had said."
Rob F., Senior Manager, Sales Engineering
Source: Sales Analysis and Sales Strategy - TruVoice from Corporate Visions (Formerly Primary Intelligence)
"The TruVoice platform helped get all of our key stakeholders on board and using those insights, and TruVoice was very responsive to our needs at every step of the way as we got our program running."
Graham J, Senior Product Marketing Manager
Source: Competitive Analysis Tools - TruVoice from Corporate Visions (Formerly Primary Intelligence)
"Customer Experience Analysis helps us ensure our customers never have a reason to leave us."
Penny Queller, Chief Customer Officer
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