Retina
Overview
Retina is a company that specializes in predictive customer lifetime value (CLV) analytics, helping businesses make data-driven decisions to optimize customer acquisition, retention, and profitability. They provide solutions that leverage first-party data to predict customer behavior and enhance marketing strategies, ultimately improving return on ad spend (ROAS) and reducing customer acquisition costs (CAC).
Industry: Analytics
Ideal Customer Profiles: Retina's ideal customers are businesses with repeat purchase behavior, such as eCommerce, retail, CPG, financial services, healthcare, and paid smartphone apps. These businesses should have a substantial amount of customer data and are looking to optimize their marketing strategies and customer retention efforts.
Website: retina.ai
LinkedIn: http://linkedin.com/company/retina.ai
Products
Predictive Customer Lifetime Value (CLV) Analytics
Retina's CLV model is fast, accurate, versatile, and can predict customer lifetime value early in the customer journey, allowing businesses to make data-driven decisions to optimize acquisition costs and revenue.
Features
Fast and Reliable CLV Predictions
Description: Retina provides CLV predictions with over 90% accuracy, delivered within hours, allowing businesses to quickly adjust their strategies.
Benefit: Businesses can make timely decisions to optimize marketing and acquisition strategies, improving profitability.
Customer Insights Dashboards
Description: Provides detailed insights into customer segments and attributes, helping businesses identify high-performing and underperforming areas.
Benefit: Enables businesses to focus on high-value customers and improve overall profitability.
Predictive Insights and Integrations
Description: Integrates predictive insights with existing systems to help businesses acquire and retain high-value customers.
Benefit: Improves customer acquisition and retention strategies, leading to increased customer lifetime value.
Accurate Forecasting
Description: Uses predictive analytics to forecast future customer behavior and revenue, beyond just historical data.
Benefit: Allows businesses to plan and strategize based on future trends, improving long-term profitability.
Media Payback and Performance Measurement
Description: Helps businesses measure media payback and customer performance more effectively, using predictive CLV.
Benefit: Enables more efficient allocation of marketing resources, improving return on investment.
CLV Academy
The CLV Academy provides comprehensive courses on using first-party customer data to optimize business strategies, focusing on customer retention, acquisition cost reduction, and churn risk reduction.
Features
Comprehensive Courses
Description: Offers a series of courses designed to teach businesses how to leverage customer data effectively.
Benefit: Empowers businesses with the knowledge to make data-driven decisions, improving customer retention and reducing costs.
Optimization Strategies
Description: Teaches strategies for optimizing customer retention, acquisition costs, and reducing churn risk using CLV.
Benefit: Helps businesses improve customer loyalty and profitability.
Customer Profitability Analysis
Description: Provides insights into the profitability of different customer segments, aiding in strategic decision-making.
Benefit: Enables businesses to focus on high-value customers and improve overall profitability.
Easy Access
Description: Offers easy access to courses and resources through a simple sign-up process.
Benefit: Facilitates quick and easy learning for businesses looking to improve their CLV strategies.
Structured Learning Path
Description: Provides a structured learning path with multiple courses and lessons, including real customer stories.
Benefit: Ensures comprehensive understanding and practical application of CLV concepts.
CLV Interactive Benchmark Report
The Interactive CLV Benchmark Report allows businesses to explore e-commerce KPIs and compare their performance against industry standards, using data from a large panel of US consumers.
Features
KPI Exploration
Description: Allows businesses to explore key performance indicators for various companies and industries.
Benefit: Helps businesses understand their market position and identify areas for improvement.
Comprehensive Data Source
Description: Uses data from a large panel of anonymized US consumers to provide accurate benchmarks.
Benefit: Provides reliable and privacy-safe insights for businesses to benchmark their performance.
Interactive Metrics
Description: Offers interactive features to explore and understand different metrics and their definitions.
Benefit: Enhances user understanding and engagement with the report.
Customizable Insights
Description: Provides options for businesses to request specific company data or further information.
Benefit: Allows businesses to tailor the report to their specific needs and interests.
Industry-Specific Benchmarks
Description: Provides industry-specific benchmarks for average order value and first-year CLV.
Benefit: Helps businesses compare their performance against industry leaders.
Marketing Solutions
Retina's marketing solutions leverage predictive CLV to optimize return on ad spend (ROAS) and acquisition costs, providing real-time insights for campaign optimization.
Features
Real-Time Optimization
Description: Provides real-time insights into ROAS and acquisition costs using predictive CLV features.
Benefit: Enables businesses to optimize marketing campaigns and budgets effectively.
Empowered Decision-Making
Description: Empowers marketers with data-driven insights to make informed decisions about targeting and ad spend.
Benefit: Improves marketing efficiency and effectiveness, leading to higher returns.
Targeted Campaigns
Description: Focuses on optimizing campaigns for high-value customer targets to maximize ROAS.
Benefit: Increases the effectiveness of marketing efforts, resulting in better business outcomes.
Customer Scoring
Description: Scores customers using eCLV to set appropriate target cost per acquisition (CPA) for campaigns.
Benefit: Ensures marketing resources are allocated efficiently, improving campaign performance.
Improved CPA Alignment
Description: Aligns new CPAs with targets more quickly using eCLV, improving ROAS.
Benefit: Enhances the accuracy and efficiency of marketing campaigns.
Data Analytics Solutions
Retina's data analytics solutions provide businesses with the tools to analyze customer-level profitability and make informed decisions to enhance business performance.
Features
Profitability Analysis
Description: Offers tools and insights for conducting customer-level profitability analysis, identifying business use cases and avoiding common mistakes.
Benefit: Helps businesses understand and improve customer profitability.
Comprehensive Data Integration
Description: Integrates a wide range of data, including demographic, behavioral, and session data, for comprehensive analysis.
Benefit: Provides a holistic view of customer behavior and profitability.
Repeat Purchase Analysis
Description: Focuses on analyzing repeat purchase behavior to enhance customer insights and strategies.
Benefit: Improves customer retention and lifetime value.
Seamless Data Integration
Description: Offers seamless integration with platforms like Shopify and CDPs for easy data transfer and analysis.
Benefit: Facilitates efficient data management and analysis.
Flexible Pricing Model
Description: Provides a flexible pricing model based on customer volume, scoring frequency, and commitment length.
Benefit: Allows businesses to choose a pricing plan that fits their needs and budget.
Quantitative Benefits
"Every deliverable related to 90%+ accurate CLV (scores, analytics, backtest & data explorer) is delivered within hours vs. months or years and at a fraction of the cost."
"8.1X ROAS with Retina CLV-based Lookalike Audiences"
"On Facebook, Google, and other DSPs our clients achieve a 44% incremental lift in LTV."
"By doing so, our clients improved their marketing efficiency by 30%."
"Even outside of CLV scores, Retina clients save approximately $1.5 million in data science and model development costs."
Testimonials
"Retina's Predictive CLV changed the behavior of our Acquisition/Growth and Finance teams on how they measured media payback and customer performance. The faster feedback loop enabled the Acquisition/Growth team to respond quickly and adjust media tactics to drive scale and profitability at the same time."
Sujay Kar, VP Strategic Analytics & Business Insights at Dollar Shave Club
Customer Stories
Dollar Shave Club
Problem: Measuring media payback and customer performance
Value Add: Retina's Predictive CLV changed the behavior of Acquisition/Growth and Finance teams, providing a faster feedback loop
Outcome: Enabled the Acquisition/Growth team to respond quickly and adjust media tactics to drive scale and profitability simultaneously
Madison Reed
Problem: Needed to determine customer lifetime value
Value Add: Retina highlighted interactive quiz results to determine customer lifetime value
Outcome: Madison Reed was able to determine customer lifetime value based on interactive quiz results
Source: Retina AI Resources: Access White Papers, eBooks, Webinars & More!
Backcountry
Problem: Needed to understand how brand loyalty changes over time
Value Add: Retina provided insights beyond static metrics to determine how brand loyalty changes over time
Outcome: Backcountry was able to travel beyond static metrics and understand the changing landscape of customer lifetime value
Source: Retina AI Resources: Access White Papers, eBooks, Webinars & More!
Ritual
Problem: Needed to optimize customer acquisition strategies
Value Add: Retina enabled value-based bidding campaigns on Facebook
Outcome: Ritual demonstrated cost savings with value-based bidding campaigns on Facebook
Source: Retina AI Resources: Access White Papers, eBooks, Webinars & More!
Brickell
Problem: Needed to accurately value their company and develop targeted sales and marketing strategies
Value Add: Retina provided accurate company valuation and customer insights
Outcome: Brickell accurately valued their company and continued developing sales and marketing strategies that would cater to their best customers' needs far into the future
Source: Retina AI Resources: Access White Papers, eBooks, Webinars & More!
FAMBrands
Problem: Needed to optimize their marketing campaigns
Value Add: Retina enabled building lookalikes based on their highest value customers
Outcome: FAMBrands optimized their marketing campaigns by building lookalikes based on their highest value customers
Source: Retina AI Resources: Access White Papers, eBooks, Webinars & More!
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