Tickr
Overview
Tickr is a leading AI-powered media analytics platform that provides real-time cross-channel data integration, deep AI-powered insights, and predictive analytics to optimize sales, marketing, and brand performance for consumer packaged goods (CPG) brands, distributors, and retailers. The platform unifies data silos, enabling smarter decision-making and offering a single source of truth for brands, sales teams, and category managers.
Industry: Media Analytics
Ideal Customer Profiles: Tickr's ideal customers are consumer packaged goods (CPG) brands, distributors, and retailers looking to optimize their sales, marketing, and brand performance through AI-powered insights and predictive analytics. These customers benefit from unifying their data silos into a single source of truth for better decision-making.
Website: tickr.com
LinkedIn: http://linkedin.com/company/tickr
Products
Tickr OmniView for Brands
OmniView provides brands with complete visibility and on-demand analytic insights to optimize sales, marketing, and brand spend across the entire consumer product value chain.
Features
Complete Visibility and Insights
Description: OmniView offers brands a comprehensive view of their sales, marketing, and brand spend, allowing them to optimize these areas across various scopes from local to national.
Benefit: Brands can make informed decisions to enhance their marketing and sales strategies, leading to improved performance and ROI.
Data Unification
Description: OmniView unifies key data sets, including performance and spend data for both traditional and digital marketing, promotions, and sales.
Benefit: This unification allows brands to have a holistic view of their data, reducing silos and improving decision-making.
Trend Spotting
Description: The platform automatically identifies trends in marketing and sales data, providing high-value insights tailored for different stakeholders.
Benefit: Brands can quickly adapt to market changes and capitalize on emerging trends.
Predictive Modeling
Description: OmniView supports predictive, multi-scenario marketing mix modeling, helping brands optimize their sales and marketing resources across numerous SKUs.
Benefit: Brands can forecast outcomes and allocate resources more effectively, enhancing efficiency and effectiveness.
Advanced Analytics Features
Description: The platform includes intelligent alerts, forecasting, sentiment scoring, NSFW content detection, summarization, image product detection, relevance, impact scoring, and keyword/entity extraction.
Benefit: These advanced analytics features provide brands with deeper insights and the ability to respond proactively to various market conditions.
Tickr OmniView for Distributors
OmniView provides distributors with complete visibility and on-demand analytic insights to optimize sales, marketing, and brand spend across their entire consumer product value chain.
Features
Real-Time SKU Tracking
Description: OmniView offers real-time, omnichannel tracking of thousands of SKUs across various channels, including retailers, marketing, promotions, news, and social media.
Benefit: Distributors can monitor product performance and market dynamics in real-time, allowing for timely adjustments and strategies.
Predictive Marketing Mix Modeling
Description: The platform supports predictive, multi-scenario marketing mix modeling, enabling distributors to explore different marketing strategies and their potential outcomes.
Benefit: Distributors can optimize their marketing efforts and resource allocation, leading to better performance and cost efficiency.
Empowered Sales Reps
Description: OmniView equips field sales reps with real-time, hyperlocal data, making them more informed and effective in their roles.
Benefit: Sales reps can make data-driven decisions and provide better service to clients, enhancing sales performance.
Supplier Engagement
Description: The platform encourages e-commerce platform adoption and usage by suppliers, who can access their own dashboards for insights.
Benefit: Suppliers are more engaged and informed, leading to better collaboration and performance.
Comprehensive Analytics
Description: OmniView includes features like intelligent alerts, forecasting, sentiment scoring, and more, providing comprehensive analytics capabilities.
Benefit: Distributors gain deeper insights and can respond proactively to market changes and opportunities.
Tickr OmniView for Retailers
OmniView provides retailers with complete visibility and on-demand analytic insights to optimize sales, marketing, and brand spend across their entire operation.
Features
Machine Learning Optimization
Description: OmniView uses machine learning at the store level across all marketing channels to optimize investment in activities that drive purchases.
Benefit: Retailers can maximize their marketing ROI by focusing on the most effective activities and channels.
Predictive Marketing Mix Modeling
Description: The platform supports predictive, multi-scenario marketing mix modeling, allowing retailers to explore different marketing strategies and their potential outcomes.
Benefit: Retailers can optimize their marketing efforts and resource allocation, leading to better performance and cost efficiency.
Shelf Execution Coordination
Description: OmniView helps unify and coordinate shelf execution and space allocation between digital and physical shelves.
Benefit: Retailers can ensure optimal product placement and availability, enhancing customer experience and sales.
Store Performance Scoring
Description: The platform offers store-by-store performance scoring based on various factors like geolocation, audience profiling, and more.
Benefit: Retailers can identify high-performing stores and replicate successful strategies across locations.
Advanced Analytics Features
Description: OmniView includes features like intelligent alerts, forecasting, sentiment scoring, and more, providing comprehensive analytics capabilities.
Benefit: Retailers gain deeper insights and can respond proactively to market changes and opportunities.
Testimonials
"Tickr technology takes our AI and analytics power to the next level by providing suppliers and the RNDC team instant access to comprehensive views of their sales and brands at any given moment. It will offer the most holistic view of brand performance available in our industry."
Tracy Ariail, Senior Vice President eCommerce and Digital at RNDC
"Tickr technology takes our AI and analytics power to the next level by providing suppliers and the RNDC team instant access to a comprehensive representation of their sales and brands at any given moment. It will offer the most holistic view of brand performance available in our industry."
Tracy Ariail, Senior Vice President, eCommerce and Digital at RNDC
"It's clear that combining e-commerce with e-marketing is the next wave of growth in beverage alcohol. With Tickr, RNDC and LibDib can now provide unprecedented access to wholesale data and analytics as part of their forward-looking strategy."
Tyler Peppel, Founder and CEO at Tickr
Customer Stories
RNDC
Problem: Lack of real-time, comprehensive data analytics for wine and spirits suppliers
Value Add: Tickr provides cutting-edge data analytics and insightful visualizations through real-time dashboards that combine internal and external data sources
Outcome: RNDC can now offer suppliers the most holistic view of brand performance available in the industry, with instant access to a comprehensive representation of their sales and brands at any given moment
LibDib
Problem: Need for advanced data analytics and AI-driven insights for wholesale digital commerce
Value Add: Tickr enables personalized, multi-source visualizations that can be easily and quickly accessed, combining external and internal data sources
Outcome: LibDib can provide suppliers with unprecedented access to wholesale data and analytics, taking their data and analytics to the next level
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