Champify
Overview
Champify is a B2B software company that specializes in tracking job changes to help businesses identify and engage with former customers who have moved to new companies. This approach allows businesses to leverage existing relationships to generate new revenue opportunities, improve outbound sales efficiency, and enhance pipeline conversion rates. Champify integrates with existing tools and workflows to provide seamless data synchronization and actionable insights for sales and marketing teams.
Industry: B2B Software
Ideal Customer Profiles: Champify's ideal customers are B2B companies with a large customer base, particularly those with over 10,000 contacts to track. These companies are likely to benefit from Champify's services if they have high annual contract values (ACV) and are looking to improve their sales and marketing efficiency by leveraging existing customer relationships.
Website: champify.io
LinkedIn: http://linkedin.com/company/champify-data
Twitter: http://twitter.com/champifyio
Products
Job Change Tracking Software
Champify's software tracks job changes of former customers, allowing businesses to re-engage with them at their new companies. This is more efficient than traditional cold outreach as it leverages existing relationships.
Features
Customer Job Change Tracking
Description: Tracks when former customers change jobs, providing businesses with timely alerts to re-engage with these contacts at their new companies.
Benefit: Enables businesses to leverage existing relationships for new revenue opportunities, increasing conversion rates.
Enhanced Outbound Efficiency
Description: Improves the efficiency of outbound sales efforts by focusing on former customers who are more likely to convert than cold leads.
Benefit: Increases the likelihood of converting outreach efforts into sales opportunities.
Buying Committee Insights
Description: Provides insights into former customers who are part of the buying committee at their new companies, increasing the chances of closing deals.
Benefit: Accelerates the sales cycle and improves win rates by targeting key decision-makers.
AI-Powered Contact Enrichment
Description: Uses AI to enrich contact data, flagging departed contacts and identifying missing buyer personas to complete the buying committee.
Benefit: Ensures comprehensive and up-to-date contact information, enhancing targeting accuracy.
Targeted Outreach
Description: Focuses on targeting individuals with whom the business has had prior relationships, ensuring more personalized and relevant outreach.
Benefit: Increases engagement rates and improves the effectiveness of sales and marketing campaigns.
Sales Development Tools
Champify provides tools that integrate with existing sales workflows to enhance lead generation and conversion by focusing on former customers.
Features
Seamless Integration
Description: Integrates with existing sales tools like Salesforce, Slack, and Salesloft, allowing sales teams to engage leads without changing their workflows.
Benefit: Improves efficiency and adoption by fitting into existing sales processes.
Personalized Outreach
Description: Enables sales teams to use historical data and past wins to tailor their outreach to former customers.
Benefit: Increases the relevance and effectiveness of sales communications, leading to higher response rates.
Automatic Lead Qualification
Description: Automatically qualifies leads to ensure they fit the ideal customer profile (ICP), reducing time spent on unqualified leads.
Benefit: Enhances sales productivity by focusing efforts on high-potential leads.
Warm Introductions
Description: Facilitates introductions through colleagues who have existing relationships with the contact, improving the chances of engagement.
Benefit: Leverages internal networks to increase the likelihood of successful outreach.
Contextual Lead Information
Description: Provides detailed context about leads, including their past interactions and experiences with the company, to inform outreach strategies.
Benefit: Enables more informed and effective sales strategies, improving conversion rates.
Marketing Tools
Champify's marketing tools help identify high-intent accounts and engage former customers, enhancing account-based marketing (ABM) strategies.
Features
Familiarity Scoring
Description: Incorporates a familiarity score into account scoring models to prioritize accounts with multiple former customers.
Benefit: Improves targeting accuracy by identifying accounts with a higher likelihood of conversion.
Account-Based Marketing (ABM)
Description: Identifies accounts with multiple former customers to create targeted ABM campaigns, increasing engagement and conversion rates.
Benefit: Enhances the effectiveness of marketing campaigns by focusing on high-potential accounts.
CRM Data Enrichment
Description: Ensures CRM data is up-to-date with accurate email and job information, improving email deliverability and engagement rates.
Benefit: Maintains a clean and effective CRM, enhancing the success of email marketing efforts.
LinkedIn Targeting
Description: Enables marketers to target key audiences on LinkedIn using relationship-based campaigns, leveraging existing connections.
Benefit: Increases the reach and impact of marketing campaigns on LinkedIn.
Familiarity-Based Campaigns
Description: Develops ABM campaigns based on the familiarity of former customers with the company, improving engagement and conversion rates.
Benefit: Leverages existing relationships to enhance the success of marketing initiatives.
Sales Engagement Integrations
Champify offers integrations with popular sales engagement platforms to streamline workflows and enhance lead engagement.
Features
Comprehensive Tool Integration
Description: Provides integrations with a wide range of sales engagement tools, allowing seamless data flow and workflow management.
Benefit: Enhances sales team efficiency by reducing the need to switch between different tools.
Custom Lead Lists
Description: Generates personalized lead lists based on former customer data, ensuring sales teams focus on high-potential leads.
Benefit: Improves lead targeting and increases the chances of successful engagement.
Automated Workflows
Description: Automates sales engagement workflows, ensuring timely and consistent follow-ups with leads.
Benefit: Increases sales productivity and ensures no lead is overlooked.
Pre-Built Messaging Templates
Description: Offers pre-built messaging templates for sales teams to use in their outreach, ensuring consistency and effectiveness.
Benefit: Saves time and ensures high-quality communication with leads.
Real-Time Alerts
Description: Provides real-time alerts through Slack, keeping sales teams informed of important lead activities and changes.
Benefit: Ensures timely responses to lead activities, improving engagement rates.
Customer Success Tools
Champify's customer success tools help businesses maintain and grow relationships with former customers, driving long-term revenue growth.
Features
Job Change Alerts
Description: Alerts businesses to job changes among former customers, enabling timely re-engagement and relationship maintenance.
Benefit: Helps maintain and grow customer relationships, leading to increased revenue opportunities.
Accelerated Deal Cycles
Description: Speeds up deal cycles by leveraging existing relationships, reducing the need for initial relationship building.
Benefit: Increases sales velocity and improves the chances of closing deals.
Pipeline Enhancement
Description: Enhances the sales pipeline by capitalizing on existing data and brand familiarity with former customers.
Benefit: Increases the volume and quality of leads in the sales pipeline.
Customer Segmentation
Description: Segments former customers based on their previous interactions and experiences, allowing for targeted engagement strategies.
Benefit: Improves targeting accuracy and engagement effectiveness.
Warm Outbound Strategies
Description: Focuses on warm outbound strategies by leveraging existing relationships to generate new business opportunities.
Benefit: Increases the success rate of outbound sales efforts.
Quantitative Benefits
"23% of customer champions move companies every year"
Source: Champify - Track Job Changes
"Former customers are 6x more likely to convert to revenue than cold outbound"
Source: Champify - Track Job Changes
"Only 11% of former customers are engaged relying on tools like SalesNav"
Source: Champify - Track Job Changes
"10.5% of accounts have more than 3 former customers"
Source: Champify - Track Job Changes
"Outbound to former customers is 3x more likely to turn into an opportunity than cold outbound"
Source: Champify - Track Job Changes
"When a former customer is in the buying committee the deal is 2.5x more likely to close and will close faster"
Source: Champify - Track Job Changes
"In the first 6 months of using Champify, I have generated almost $1,000,000 in new sourced pipeline from their weekly reports"
Source: Champify - Track Job Changes
"With Champify, Clari added **7 figures** of pipeline and closed their largest deal ever in less than 4 months."
Source: Champify | Customer Wins
"How Force Management generated $1M in new revenue and increased visibility by automating their alumni tracking process"
Source: Champify | Customer Wins
"How Quantum metric created 8 figures in pipeline and a top converting channel via an untapped market, repeat buyers"
Source: Champify | Customer Wins
"How Contentsquare created 7 figures of pipeline and boosted response rates 30% with strategic outbound"
Source: Champify | Customer Wins
"How Heap generated 24% of all new revenue with Champify"
Source: Champify | Customer Wins
"Champify has helped us uncover 2000 job changes that we had not yet recorded in our system."
Source: Champify | Customer Wins
"Champify has made up 23% of my overall pipeline!"
Source: Champify | Customer Wins
"Learn how forward-thinking revenue teams grow revenue 6x more efficiently with Champify."
"After influencing over $126M in pipeline, we wanted to understand the impact of advocate tracking across the entire sales funnel."
"Based on our data, we found when a former customer is involved, companies are more than 5x as likely to become a customer than those targeted with cold outbound."
"Activity -> opp conversion 6% vs <2% from cold outbound"
"Average win rate 36.8% vs <17% [SaaS Average]"
"Total Revenue Influenced $41.6M in 2023"
"Engaging former customers has resulted in a 30% increase in open rate and a 100% increase in response rate, influencing over 7 figures of pipeline."
"Deals with former champions have a 17% higher win rate."
"Overall our customers see on average a 6% conversion rate from engagement with at least one former customer on an account to opportunity creation. That's at least 3x more efficient than cold outbound!"
"The strength of pervious experience as a signal is so strong it continues to perform cold outbound 2.4x, even if the job change was greater than 2 years ago!"
"If a person has been on a buying committee, they are almost 3x more likely to buy again with 49% win rate, followed by CS Contacts (44%) and Product Users (33%)."
"23% of advocates at customer accounts changed jobs the past year."
"On average we have found that CRMs are missing 78% of former champions with qualified job changes*."
"Of the champions within the CRM, only 50% of them have been engaged."
"Without a dedicated solution in place, companies are missing between 85-90% of the opportunity"
"23% Of CRM contacts change jobs every year. That's 1 out of every 5 customers."
"Former customers are 6x more likely to convert from lead to closed-won than cold outreach."
"The number of former customers can provide a 3x stronger buying signal than other intent data."
"~23% of emails in your CRM are out dated"
"2.5% Of contacts change jobs every month on average"
"3x More likely to respond than traditional outbound"
"2.5x More likely to result in a closed-won opportunity"
"23% Of your former customers have already changed jobs"
"Former customers are 3x more likely to respond to "cold" outreach than prospects from traditional b2b data tools."
"When a Champify contact is in the buying committee the deal is 2.5x more likely to close and will close faster."
Testimonials
"This was the easiest implementation ever"
Max Suderow, Head of RevOps at Champify
Source: Champify - Track Job Changes
"In a landscape where getting demand is trickier and pricier, turning to our past champions just makes sense. Those nuggets of insight used to live only in our sales team's minds... Champify enabled us to unlock and act upon these insights, significantly enhancing our approach to relationship management and revenue generation."
Alexi Hatch, VP Global Growth Marketing at Champify
Source: Champify - Track Job Changes
"Outbound has changed. It's more important to be targeted in who you reach out to. Champify is a great tool for this, because it actually targets people that we've had a relationship with. You might think your reps are doing this using Sales Navigator, but there's no real way to guarantee that. Before Champify we were capturing ~10% of relevant customer job changes."
Adam Louie, RevOps Manager at Champify
Source: Champify - Track Job Changes
"Champify allows our sales team to efficiently prospect into accounts that already have prior knowledge of our brand - meaning quicker sales cycles. My team is excited for new Champifys because they know they convert at a higher rate. The Champify team got us up an running in a in just a couple of weeks."
Lane Cox, Director of Sales at Champify
Source: Champify - Track Job Changes
"Moving into this new fiscal year, the volume of Champify contacts within our industry accounts will be our main data point for prioritizing accounts."
Tyler Pleiss, Head of Vertical Marketing at Champify
Source: Champify - Track Job Changes
"In the first 6 months of using Champify, I have generated almost $1,000,000 in new sourced pipeline from their weekly reports."
Andrew Dudley, East Lead, Sales Development at Champify
Source: Champify - Track Job Changes
"It's easily our top lead source that's producing quicker deals and more value!"
Brandon Gill, Senior Director, Sales at Champify
Source: Champify - Track Job Changes
"Fantastic team with quick response times and a great partnership alongside my sales leadership to implement successfully. Quick to offer solutions and iterate on product feedback to ship improvements. Highly recommend working with them."
Adara Parker, Account Executive at Retool
Source: Champify | Customer Wins
"We don't have a CS person anywhere that provides close to the level of engagement that Champify does. You can't underscore the personal element... I don't see any other vendor do anything close to this."
Michael Solomon, Sales Manager
Source: Champify | Customer Wins
"With Champify we were able to mitigate key person risk and operationalize our [Champion Channel] by bringing the data into our CRM so that we could easily take action. Champify has helped us uncover 2000 job changes that we had not yet recorded in our system."
Philip Armstrong, Marketing Operations
Source: Champify | Customer Wins
"Champify deals move a lot faster. No relationship building needed because it's already there, no 30k foot demo because they already know us... and that's where we usually get stuck."
Ric Traferri, Director Global Sales
Source: Champify | Customer Wins
"We had a very strong, expedited deal cycle with our, now, customer and are actively working on an expansion deal. Our Champify contact has looped in 10+ other stakeholders who are key to the expansion opps. Champify has made up 23% of my overall pipeline!"
Zach Hollingsworth, Account Executive
Source: Champify | Customer Wins
"Champify will be the difference-maker to your pipeline this year, allowing your entire company to capitalize on the data and brand familiarity your former clients already have with you."
Sam Mckenna, Founder & CEO
Source: Champify | Customer Wins
"My favorite part is the segmentation of previous users of our solution. Helps us stay on top of where our champions/ ambassadors are moving to... and have better decision-making on which accounts/prospects to focus on."
Ebrahim J., Account Executive
Source: Champify | Customer Wins
"Not tracking your former clients costs you a ton of revenue if you aren't paying attention. Outbound doesn't always have to mean It's cold... it's about getting net new business through any channel possible. Champify solves this by organizing your former clients in a simple format so your reps can be thoughtful and insightful on how they reach out."
Morgan Ingram, 5x LinkedIn Top Sales Voice
Source: Champify | Customer Wins
"Before Champify, I wasn't leveraging all the relationships that I built while being on the sales floor for over 4 years. I'd be checking LinkedIn, but Champify allows me to do this at a scale that was previously impossible"
Massimo Severino, Senior AE
Source: Champify | Customer Wins
"Champify has been a game-changer for us, opening up a whole new pipeline and revenue stream that we didn't have access to before. In a landscape where getting demand is trickier and pricier, turning to our past champions just makes sense. Those nuggets of insight that used to live only in our sales team's minds as their customers hopped from one company to the next are now out in the open, thanks to Champify. They have effectively enabled us to unlock and act upon these insights, significantly enhancing our approach to relationship management and revenue generation."
Alexi Hatch, VP Global Growth Marketing at Quantum Metric
"Champify makes the contact identification process much easier"
Ben Coggins, Global Director of Sales Development at Navan
"We've generated easily seven figures of pipeline... most importantly, in the first quarter of us deploying Champify, we sourced the biggest new logo deal of all time at Clari in a record short amount of time."
Kyle Coleman, Chief Marketing Officer at Clari
"We know how to do our account research, but Champify makes the contact identification process much easier."
Ben Coggins, Global Director - SalesDev
"Our entire company puts a lot of effort into building a great product and a base of customers who truly love it. With Champify that effort doesn't just help us close deals, it opens new opportunities for us as well."
Becca Lindquist, VP of Sales
Customer Stories
Reachdesk
Problem: Needed to generate meetings and pipeline quickly
Value Add: Champify provided a tool to track job changes of former customers, allowing for quick identification and engagement of high-potential leads
Outcome: Booked their first meeting through Champify just 30 minutes after launch
Source: Champify - Track Job Changes
Clari
Problem: Needed to drive growth and increase pipeline
Value Add: Champify helped Clari source new opportunities and close large deals
Outcome: Added 7 figures of pipeline and closed their largest deal ever in less than 4 months
Source: Champify | Customer Wins
Force Management
Problem: Needed to generate new revenue and improve visibility in alumni tracking
Value Add: Champify automated their alumni tracking process
Outcome: Generated $1M in new revenue and increased visibility
Source: Champify | Customer Wins
Quantum Metric
Problem: Needed to tap into an untapped market of repeat buyers
Value Add: Champify helped create a strategy for targeting repeat buyers
Outcome: Created 8 figures in pipeline and established a top converting channel via the untapped market of repeat buyers
Source: Champify | Customer Wins
Contentsquare
Problem: Needed to improve outbound strategy and response rates
Value Add: Champify provided strategic outbound capabilities
Outcome: Created 7 figures of pipeline and boosted response rates by 30% with strategic outbound
Source: Champify | Customer Wins
Linksquares
Problem: Needed to revamp their repeat customer program
Value Add: Champify provided a solution to improve their repeat customer program
Outcome: Successfully switched to Champify to revamp their repeat customer program
Source: Champify | Customer Wins
Heap
Problem: Needed to generate new revenue
Value Add: Champify provided tools and strategies to target new revenue sources
Outcome: Generated 24% of all new revenue with Champify
Source: Champify | Customer Wins
Similar Tools
Seamless
Seamless.AI is a leading AI-powered sales software platform that specializes in providing real-time B2B sales leads. The platform helps businesses connect directly with their ideal customers by offering verified contact information, including cell phones, emails, and direct dials. Seamless.AI is trusted by over 1,000,000 companies to enhance their sales processes, build pipelines, and close deals more efficiently.
ZoomInfo
ZoomInfo is a leading B2B data and software company that provides a comprehensive platform for sales, marketing, and recruitment teams to connect with and close their most valuable buyers. The platform offers real-time insights, data management, and AI-driven solutions to help businesses scale their go-to-market strategies and improve productivity.
LeadIQ Scribe
LeadIQ is a B2B prospecting platform that helps sales teams build pipelines with confidence by providing accurate contact data, tracking sales triggers, and generating personalized emails using AI. The platform integrates seamlessly with CRM and sales engagement tools, enabling sales teams to streamline their workflows and improve productivity.